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We extract fees, Item 19 financials, franchisee contacts, SBA default rates, litigation, and outlet data from every FDD — so you can compare brands in minutes, not months. Used by multi-unit operators, consultants, and franchise development teams.

MOE'S SOUTHWEST GRILL

MOE'S SOUTHWEST GRILL

Moe’s Southwest Grill operates fast-casual restaurants featuring customizable southwestern food products like burritos, tacos, quesadillas, nachos, and salads. The franchise business model involves granting licenses to franchisees to operate restaurants under the Moe’s brand, supported by a centralized supply chain, marketing, and operational services from affiliates. It targets consumers seeking quick-service, fresh Mexican-inspired meals in a welcoming atmosphere.

591locations
Since 2001
Food & BeverageAtlanta, GAGoTo Foods LLCwww.moes.comDisclaimer

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Franchise Costs

Franchise Fee
$30,500
Initial Investment
N/A
Royalty Rate
5.00%
Brand Fund
3.00%
Fixed Monthly Fees
$460 – $1,247

5% royalty + 3% ad fund (up to 4%) + $460-$1,247/mo in POS license/lease, support, loyalty app, online ordering, and other fixed software fees

Financial Performance


Item 19 Financial Performance

Average Gross Revenue
$1,235,422
Median Gross Revenue
$1,166,787
Top Quartile Revenue
$1,821,614
Bottom Quartile Revenue
$753,347

Data Based On: 485 Traditional Franchises that reported sales in all 52 weeks of Fiscal Year 2024, excluding those not reporting sales for 52 weeks, newly opened, reacquired, or permanently closed in Fiscal Year 2024. (Based on page 1 preamble and page 2, Note 1).

* Average gross revenue is taken from the 'Total Average Net Sales' in the 'AVERAGE NET SALES BY QUARTILE' table on page 1. Median gross revenue is taken from the 'Total Median Net Sales' in the same table. Top and bottom quartile revenues are from their respective 'Average Net Sales' rows. No profit or EBITDA figures could be extracted or estimated as the FDD explicitly states 'These sales figures do not reflect the costs of sales, operating expenses or other costs or expenses that must be deducted from the Net Sales figures to obtain your net income or profit.' (Page 2, Note 3).

Extracted Item 19 Section

Avg. Revenue: $1,235,422

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MOE'S SOUTHWEST GRILL Franchise Analysis

Moe's Southwest Grill has built a loyal following in fast-casual Mexican since franchising kicked off over two decades ago, expanding into hundreds of units with a fun, customizable menu. But the latest FDD paints a picture of a system hitting some speed bumps, including a dip in total locations and elevated franchisee turnover. Item 19 finally pulls back the curtain on revenue performance, while SBA financing history uncovers hurdles many overlook—is this southwestern staple still sizzling or cooling off?

Franchising since 2001 under GoTo Foods, Moe's grew to 606 locations in 2023 before contracting 2% to 591 in 2024, with just 5 corporate-owned spots. System health flags include 25 terminations, 5 non-renewals, and a striking 60 transfers—far above average, hinting at franchisee reshuffling or dissatisfaction. Projected new units sit at only 10, signaling cautious expansion. Litigation centers on disputes with one franchisee group (Taylor Investment Partners) over terminations, breaches, and even trademark issues, per FDD notes. Item 7 outlines a $30,500 franchise fee, plus ongoing 5% royalties, 3% brand/ad fund (potentially up to 4%), and monthly fixed fees of $460-$1,247 for POS, apps, and support—stacking up to notable ongoing costs.

Item 19 shines with average gross revenue of $1,235,422 and median $1,166,787 across units, strong for fast-casual but demanding high volume to cover fees and ops. SBA data shows 83 loans averaging $525,101, but an 8.4% default rate exceeds typical benchmarks, suggesting financing risks amid economic pressures. For investors eyeing this, the revenue punch appeals in a burrito-boom category, yet contraction, turnover, and litigation whisper caution—veteran operators might thrive leveraging the brand's supply chain, but newcomers face a maturing, competitive system where transfers dominate growth.

Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.

How MOE'S SOUTHWEST GRILL Compares

Key Insights

  • Lower investment than 86% of Fast Food franchises
  • Lower than average SBA loan default rate in Fast Food
FranchiseInvestmentFeeRoyaltyLocations
MOE'S SOUTHWEST GRILL
Current
N/A$31K5.0%591
MCDONALD'S$1.5M – $2.6M$45KN/A12,772
LITTLE CAESARS$377K – $1.8M$20K6.0%3,788
AFC$45K – $151K$6K9.5%3,572
KFC (NON-TRADITIONAL)$1.2M – $4.2M$45KN/A3,404
SONIC DRIVE-IN$1.5M – $2.5M$15K5.0%3,120
Fast Food Average
132 franchises
$602K – $1.6M$35K6.1%

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 132 Fast Food franchises by location count.

Locations & Growth


Outlet Growth Over Time

Total outlets at end of each year

Geographic Distribution (2024)

Outlets by state across the United States

Top States
1FL
90
2GA
80
3NY
61
4NC
47
5SC
39
6AL
34
7VA
34
8PA
33
9NJ
23
10CT
19
11TN
18
12KY
13
13MA
12
14IN
11
15MS
10

+24 more states

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SBA Loan History


Historical SBA 7(a) loan data for MOE'S SOUTHWEST GRILL franchisees (20122025)

Total Loans
83
Average Loan
$525,101
Total Volume
$43.6M
Default Rate
8.4%

Loans by Year

SBA 7(a) loan activity over time

* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.

83 SBA loans on record

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Franchisee Contacts

371 franchisee contacts on file from official FDD filings.

371 Contacts Available

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Due Diligence


Litigation (Item 3)

Franchisee Cases3

Primarily termination, nonrenewal, and breach of settlement disputes with the same franchisee group (Taylor Investment Partners II, LLC and affiliates), including related counterclaims and a federal trademark infringement action.

Bankruptcy (Item 4)

Bankruptcy HistoryNo
No bankruptcy history reported

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations
25
Non-Renewals
5
Reacquired
0
Ceased Ops
0
Transfers
60
Sold to Franchisees
0
Projected New
10

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Frequently Asked Questions

MOE'S SOUTHWEST GRILL does disclose financial performance data (Item 19) in their 2025 FDD, including average and median gross revenue figures. Get full access to see the exact revenue numbers and detailed financial breakdown.