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MOE'S SOUTHWEST GRILL
Moe’s Southwest Grill operates fast-casual restaurants featuring customizable southwestern food products like burritos, tacos, quesadillas, nachos, and salads. The franchise business model involves granting licenses to franchisees to operate restaurants under the Moe’s brand, supported by a centralized supply chain, marketing, and operational services from affiliates. It targets consumers seeking quick-service, fresh Mexican-inspired meals in a welcoming atmosphere.
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Franchise Costs
5% royalty + 3% ad fund (up to 4%) + $460-$1,247/mo in POS license/lease, support, loyalty app, online ordering, and other fixed software fees
Financial Performance
Item 19 Financial Performance
Data Based On: 485 Traditional Franchises that reported sales in all 52 weeks of Fiscal Year 2024, excluding those not reporting sales for 52 weeks, newly opened, reacquired, or permanently closed in Fiscal Year 2024. (Based on page 1 preamble and page 2, Note 1).
* Average gross revenue is taken from the 'Total Average Net Sales' in the 'AVERAGE NET SALES BY QUARTILE' table on page 1. Median gross revenue is taken from the 'Total Median Net Sales' in the same table. Top and bottom quartile revenues are from their respective 'Average Net Sales' rows. No profit or EBITDA figures could be extracted or estimated as the FDD explicitly states 'These sales figures do not reflect the costs of sales, operating expenses or other costs or expenses that must be deducted from the Net Sales figures to obtain your net income or profit.' (Page 2, Note 3).
Extracted Item 19 Section
Avg. Revenue: $1,235,422
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Unlock financial performance dataMOE'S SOUTHWEST GRILL Franchise Analysis
Moe's Southwest Grill has built a loyal following in fast-casual Mexican since franchising kicked off over two decades ago, expanding into hundreds of units with a fun, customizable menu. But the latest FDD paints a picture of a system hitting some speed bumps, including a dip in total locations and elevated franchisee turnover. Item 19 finally pulls back the curtain on revenue performance, while SBA financing history uncovers hurdles many overlook—is this southwestern staple still sizzling or cooling off?
Franchising since 2001 under GoTo Foods, Moe's grew to 606 locations in 2023 before contracting 2% to 591 in 2024, with just 5 corporate-owned spots. System health flags include 25 terminations, 5 non-renewals, and a striking 60 transfers—far above average, hinting at franchisee reshuffling or dissatisfaction. Projected new units sit at only 10, signaling cautious expansion. Litigation centers on disputes with one franchisee group (Taylor Investment Partners) over terminations, breaches, and even trademark issues, per FDD notes. Item 7 outlines a $30,500 franchise fee, plus ongoing 5% royalties, 3% brand/ad fund (potentially up to 4%), and monthly fixed fees of $460-$1,247 for POS, apps, and support—stacking up to notable ongoing costs.
Item 19 shines with average gross revenue of $1,235,422 and median $1,166,787 across units, strong for fast-casual but demanding high volume to cover fees and ops. SBA data shows 83 loans averaging $525,101, but an 8.4% default rate exceeds typical benchmarks, suggesting financing risks amid economic pressures. For investors eyeing this, the revenue punch appeals in a burrito-boom category, yet contraction, turnover, and litigation whisper caution—veteran operators might thrive leveraging the brand's supply chain, but newcomers face a maturing, competitive system where transfers dominate growth.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How MOE'S SOUTHWEST GRILL Compares
Key Insights
- Lower investment than 86% of Fast Food franchises
- Lower than average SBA loan default rate in Fast Food
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
MOE'S SOUTHWEST GRILL Current | N/A | $31K | 5.0% | 591 |
| MCDONALD'S | $1.5M – $2.6M | $45K | N/A | 12,772 |
| LITTLE CAESARS | $377K – $1.8M | $20K | 6.0% | 3,788 |
| AFC | $45K – $151K | $6K | 9.5% | 3,572 |
| KFC (NON-TRADITIONAL) | $1.2M – $4.2M | $45K | N/A | 3,404 |
| SONIC DRIVE-IN | $1.5M – $2.5M | $15K | 5.0% | 3,120 |
Fast Food Average 132 franchises | $602K – $1.6M | $35K | 6.1% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 132 Fast Food franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+24 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for MOE'S SOUTHWEST GRILL franchisees (2012 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
83 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
371 franchisee contacts on file from official FDD filings.
371 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Primarily termination, nonrenewal, and breach of settlement disputes with the same franchisee group (Taylor Investment Partners II, LLC and affiliates), including related counterclaims and a federal trademark infringement action.
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
MOE'S SOUTHWEST GRILL does disclose financial performance data (Item 19) in their 2025 FDD, including average and median gross revenue figures. Get full access to see the exact revenue numbers and detailed financial breakdown.
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