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On the Border Mexican Grill & Catina
On the Border Mexican Grill & Cantina franchises full-service casual dining restaurants featuring Mexican and Tex-Mex food, a full-service bar, and off-premises services like catering and delivery. The business model involves single-unit franchises and area development rights agreements, with standardized operations, design, recipes, and support provided by the franchisor. It targets adults aged 18-60 in high-traffic metropolitan and suburban areas near offices, malls, and shopping centers.
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Franchise Costs
4% royalty + 2% marketing fund + $445/mo fixed fees (loyalty program, technology, learning management system, catering call center).
Financial Performance
Item 19 Financial Performance
Data Based On: 7 U.S. conventional dine-in franchisee locations reporting gross sales for fiscal year 2023.
* Data extracted from the '2023 Reported Gross Sales' table for U.S. Franchisee Owned and Operated Locations (conventional dine-in) on page 9. The document explicitly states that franchisees do not report information regarding the costs and expenses relating to operating their franchise locations, therefore, profit and EBITDA related metrics cannot be provided or estimated.
Extracted Item 19 Section
Avg. Revenue: $2,536,791
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Unlock financial performance dataOn the Border Mexican Grill & Catina Franchise Analysis
Casual dining fans might pause at On the Border Mexican Grill & Cantina's franchise model—it's dominated by corporate units, yet franchising since 1996 with a fresh FDD hinting at solid Item 19 revenue stats. SBA loan records add an unexpected layer to its funding story, while modest franchise growth raises questions about scalability in a competitive Tex-Mex space. Can this chain's bar and catering strengths deliver for operators in high-traffic spots?
Item 7 in the 2024 FDD pegs total investment at $2,932,800-$5,058,000 for a full-service restaurant with standardized Mexican/Tex-Mex recipes, bar, and off-premise options like delivery. The $30,000 franchise fee kicks off ongoing costs: 4% royalty on gross sales, 2% brand/ad fund, plus $445 monthly fixed fees for loyalty tech, LMS, and catering support. With only 25 franchised units versus 109 corporate, the system's health shows +9% growth (23 to 25 locations from 2022-2023), but just 1 projected new unit signals cautious expansion—terminations and transfers aren't detailed, but the small footprint means less saturation risk in metro/suburban targets near offices and malls.
Item 19 shines here, disclosing average gross revenue of $2,536,791 and median $2,307,242 across those 25 units, painting a high-volume picture for casual dining where bars boost checks. Five SBA loans averaging $266,300 suggest accessible financing for qualified buyers, though the massive upfront capital demands deep pockets or partners. For adults 18-60 craving Tex-Mex, this could yield strong returns if you nail high-traffic execution, but the corporate-heavy model might limit multi-unit momentum compared to peers—crunch these against your risk tolerance.
Analysis based on the 2024 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How On the Border Mexican Grill & Catina Compares
Key Insights
- Higher investment than 86% of Casual Dining franchises
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
On the Border Mexican Grill & Catina Current | $2.9M – $5.1M | $30K | 4.0% | 25 |
| IHOP & INTERNATIONAL HOUSE OF PANCAKES | $1.8M – $4.5M | $69K | N/A | 1,703 |
| BUFFALO WILD WINGS | $2.5M – $4.9M | $25K | 5.0% | 549 |
| GOLDEN CORRAL STEAKS, BUFFET & BAKERY | $2.1M – $8.5M | $50K | 4.0% | 352 |
| GOLDEN CORRAL | $1.5M – $6.2M | $50K | 4.0% | 344 |
| ORIGINAL PANCAKE HOUSE (THE) | $483K – $1.7M | $60K | 2.0% | 150 |
Casual Dining Average 44 franchises | $1.5M – $3.5M | $44K | 4.7% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 44 Casual Dining franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2023)
Outlets by state across the United States
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for On the Border Mexican Grill & Catina franchisees (2010 – 2012)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
5 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
11 franchisee contacts on file from official FDD filings.
11 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a On the Border Mexican Grill & Catina franchise ranges from $2,932,800 to $5,058,000. This includes a franchise fee of $30,000. Ongoing royalty fees are 4.0% of gross sales.
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