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On the Hook Fish and Chips
On the Hook Fish and Chips franchises allow operators to run food trucks serving high-quality, line-caught wild Alaskan cod fish and chips at approved scheduled events, using proprietary recipes, batter, sauces, and operating standards. Franchisees manage a commissary and one or two food trucks in assigned territories, with affiliates supplying key ingredients and services. The business model targets the general public at events in a competitive food truck market affected by economic conditions and tastes.
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Franchise Costs
7% royalty + 1% brand fund + $2250/mo marketing services fee + $100/mo customer service fee
Financial Performance
Item 19 Financial Performance
Data Based On: Data from 10 affiliate-owned outlets open for the period January 1, 2025 - December 31, 2025, used as financial performance representation for franchisees, with imputed fees.
* Calculated average gross revenue from 10 affiliate-owned outlets: $24,882,348.56 / 10 = $2,488,234.86. Calculated average cost of goods sold: $9,956,837.90 / 10 = $995,683.79. Average gross profit calculated as average gross revenue minus average COGS: $2,488,234.86 - $995,683.79 = $1,492,551.07. Best guess profit high is set to average gross profit. Best guess profit low is calculated by subtracting average imputed royalty ($174,176.44) and average imputed brand fund contribution ($24,882.35) from the average gross profit, representing profit after these specific franchisee expenses but before other operating expenses.
Extracted Item 19 Section
Avg. Revenue: $2,488,235
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Unlock financial performance dataHow On the Hook Fish and Chips Compares
Key Insights
- Higher investment than 100% of Food Truck franchises
- Top 10 largest franchise system in Food Truck
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
On the Hook Fish and Chips Current | $359K – $701K | $35K | 7.0% | 5 |
| KONA ICE | $115K – $229K | $15K | N/A | 1,929 |
| TRAVELIN' TOM'S COFFEE | $202K – $255K | $15K | N/A | 258 |
| DONUTNV | $190K – $273K | $60K | N/A | 142 |
| Frios | $72K – $91K | $38K | N/A | 108 |
| Cousins Maine Lobster | $194K – $651K | $40K | 8.0% | 65 |
Food Truck Average 9 franchises | $180K – $321K | $32K | 7.5% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 9 Food Truck franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2025)
Outlets by state across the United States
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Unlock location growth dataFranchisee Contacts
3 franchisee contacts on file from official FDD filings.
3 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a On the Hook Fish and Chips franchise ranges from $359,360 to $700,600. This includes a franchise fee of $35,000. Ongoing royalty fees are 7.0% of gross sales.
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