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Onward Physical Therapy
Onward Physical Therapy franchises operate clinics providing comprehensive physical therapy services to individuals by doctoral-trained and licensed physical therapists using a standardized system including design, procedures, and trademarks. The business model offers standard franchises, conversion opportunities for existing similar businesses, and area development for multiple units, requiring franchisees to be licensed professionals. Their target market is primarily adults aged 18 to 65 in competitive physical therapy markets.
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Franchise Costs
10% royalty (capped at $50,000/year) + no ad fund + $0/mo technology fee (max $200/mo)
Financial Performance
Item 19 Financial Performance
This franchise did not provide Item 19 financial performance data.
Be careful if you are interested in investing. The lack of financial performance representations may indicate limited data or varying results across franchises.
Extracted Item 19 Section
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Unlock financial performance dataOnward Physical Therapy Franchise Analysis
A fresh entrant in physical therapy franchising dangles the allure of professional clinics powered by doctoral-trained therapists, backed by a system that's scaling fast despite launching in 2025. Item 7 lays out startup costs that seem tailor-made for licensed pros eyeing conversion or multi-unit plays, while Item 20 tracks unit growth hinting at momentum in competitive markets. Without Item 19, though, the real profitability puzzle lingers—can this model's capped fees deliver the returns to match its buzz?
Item 7 pegs the initial investment at $25,200-$122,500, a strikingly low range for healthcare services requiring franchisees to be licensed physical therapists—far below typical clinic builds exceeding $300K. This covers standard franchises, conversions for existing practices, or area development, with fees including a 10% royalty capped at $50,000 annually, no advertising fund, and a technology fee starting at $0 but maxing at $200/month. No Item 19 disclosure means no validated revenue or profit figures, forcing reliance on system averages or personal projections; in a field where mature PT franchises often report $500K+ AUVs, this opacity raises flags for unproven economics.
System health shines via Item 20: franchise locations jumped 43% from 21 in 2023 to 30 in 2024, plus 1 corporate unit, signaling strong early traction from Charlotte, NC headquarters. Zero ad fund shifts marketing burden to franchisees, but capped royalties limit upside pain as volumes grow. For therapist-investors, this low-barrier model suits conversions in adult-focused markets (18-65), yet new-franchisor risks like high terminations or untested support loom without earnings data—ideal for pros betting on personal expertise over brand maturity.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How Onward Physical Therapy Compares
Key Insights
- One of the lowest investment costs in Healthcare Services (ranked #3 of 24)
- Top 10 largest franchise system in Healthcare Services
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Onward Physical Therapy Current | $25K – $123K | N/A | 10.0% | 30 |
| Gameday Men's Health | $225K – $410K | $50K | 6.0% | 257 |
| ELLIE MENTAL HEALTH | $392K – $680K | $60K | 7.5% | 255 |
| ASSISTING HANDS (UNIT) | $98K – $181K | $55K | 5.0% | 232 |
| Interim Healthcare | $156K – $239K | $75K | 5.5% | 226 |
| Vital Care | $556K – $1.0M | $60K | 19.3% | 108 |
Healthcare Services Average 24 franchises | $217K – $492K | $58K | 6.8% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 24 Healthcare Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+7 more states
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Unlock location growth dataFranchisee Contacts
3 franchisee contacts on file from official FDD filings.
3 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a Onward Physical Therapy franchise ranges from $25,200 to $122,500. Ongoing royalty fees are 10.0% of gross sales.