ELLIE MENTAL HEALTH
Ellie Mental Health franchises operate outpatient counseling and therapy clinics under the “Ellie Mental Health®” service mark, providing counseling, medication management (with franchisor pre-approval), and therapeutic products and services by licensed clinical counselors, therapists, and prescribers. The business model offers two paths: Direct Ownership Model for licensed providers or Managed Operation Model where franchisees provide management services to a practice entity owned by licensed providers, using a proprietary system including EHR, billing, and branding standards. The target market includes individuals, couples, families, and groups of all ages seeking mental health care services.
Disclaimer: This information was extracted using AI from public Franchise Disclosure Documents and should be independently verified. This is not financial or legal advice. Always review official FDD filings before making investment decisions.
Overview
Financial Requirements
7.5% Qualified Clinician/Prescriber System Fees (capped at $1k/$3k per) + 7.5% Shared Services Fee + $100/mo Marketing Fee per provider (to brand fund) + Technology Fees ($150/mo per clinician + $400/mo per prescriber + $22/mo per email) + $500/qtr LMS fee
Franchise Stats
Financial Performance
Item 19 Financial Performance
Data Based On: 167 franchised clinics open and operating for the entire 12-month period ended December 31, 2024. Revenue data presented for 151 of these clinics (30 from 2022 cohort, 121 from 2023 cohort).
* Weighted average revenue calculated for 151 franchised clinics (30 clinics from 2022 cohort with average $850,060 and 121 clinics from 2023 cohort with average $620,129). Formula: ((30 * $850,060) + (121 * $620,129)) / 151 = $665,810.66. The introductory text on Page 1 states the information is taken from 167 franchised clinics, but the revenue data is only provided for two subsets totaling 151 clinics. The document explicitly states that Collected Revenue does not reflect costs or expenses, thus profit metrics cannot be determined.
Extracted Item 19 Section
How ELLIE MENTAL HEALTH Compares to Other Healthcare Services Franchises
Key Insights
- Higher investment than 83% of Healthcare Services franchises
- #2 largest franchise system in Healthcare Services
- Lower than average SBA loan default rate in Healthcare Services
| Franchise | Investment Range | Franchise Fee | Royalty | Locations |
|---|---|---|---|---|
ELLIE MENTAL HEALTH Current | $392K - $680K | $60K | 7.5% | 255 |
| Gameday Men's Health | $225K - $410K | $50K | 6.0% | 257 |
| Interim Healthcare | $156K - $239K | $75K | 5.5% | 226 |
| ASSISTING HANDS (UNIT) | $95K - $177K | $55K | 5.0% | 202 |
| Vital Care | $556K - $1.0M | $60K | 19.3% | 108 |
| Success On The Spectrum | $321K - $848K | $45K | 5.0% | 51 |
Healthcare Services Average 24 franchises | $215K - $473K | $58K | 6.8% | - |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 24 Healthcare Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2025)
Outlets by state across the United States
+35 more states
SBA Loan History
Historical SBA 7(a) loan data for ELLIE MENTAL HEALTH franchisees (2022 - 2025)
Loans by Year
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
Franchisee Contacts
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Due Diligence
Litigation (Item 3)
Primarily franchisee and former franchisee claims alleging misrepresentations, failure to provide services (EHR systems, billing, credentialing), violations of franchise acts, fraud, and breach of contract; plus franchisor-initiated noncompete enforcement actions with similar counterclaims.
Bankruptcy (Item 4)
No bankruptcy history reported in the FDD.
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
How much does it cost to open a ELLIE MENTAL HEALTH franchise?
The total initial investment to open a ELLIE MENTAL HEALTH franchise ranges from $392,275 to $679,575. This includes a franchise fee of $60,000. Ongoing royalty fees are 7.5% of gross sales.
How much revenue does a ELLIE MENTAL HEALTH franchise make?
According to the 2025 FDD, the average gross revenue for a ELLIE MENTAL HEALTH franchise is $665,810.66.
How many ELLIE MENTAL HEALTH franchise locations are there?
As of the 2025 FDD, ELLIE MENTAL HEALTH has 255 franchise locations. The company has been franchising since 2021.
Can you get an SBA loan for a ELLIE MENTAL HEALTH franchise?
Yes, SBA loans are available for ELLIE MENTAL HEALTH franchises. Historical data shows 121 SBA 7(a) loans have been approved for ELLIE MENTAL HEALTH franchisees, with an average loan amount of $181,003. The historical default rate is 0.8%.
Is ELLIE MENTAL HEALTH a good franchise to buy?
ELLIE MENTAL HEALTH shows several positive indicators: established brand with 255+ locations, transparent financial performance data (Item 19), low SBA loan default rate. However, franchise success depends on many factors including location, local market conditions, and owner involvement. We recommend speaking with existing franchisees and consulting with a franchise attorney before making a decision.
Interested in ELLIE MENTAL HEALTH?
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