ELLIE MENTAL HEALTH
Ellie Mental Health franchises operate outpatient counseling and therapy clinics under the “Ellie Mental Health®” service mark, providing counseling, medication management (with franchisor pre-approval), and therapeutic products and services by licensed clinical counselors, therapists, and prescribers. The business model offers two paths: Direct Ownership Model for licensed providers or Managed Operation Model where franchisees provide management services to a practice entity owned by licensed providers, using a proprietary system including EHR, billing, and branding standards. The target market includes individuals, couples, families, and groups of all ages seeking mental health care services.
Franchise Costs
7.5% Qualified Clinician/Prescriber System Fees (capped at $1k/$3k per) + 7.5% Shared Services Fee + $100/mo Marketing Fee per provider (to brand fund) + Technology Fees ($150/mo per clinician + $400/mo per prescriber + $22/mo per email) + $500/qtr LMS fee
Financial Performance
Item 19 Financial Performance
Data Based On: 167 franchised clinics open and operating for the entire 12-month period ended December 31, 2024. Revenue data presented for 151 of these clinics (30 from 2022 cohort, 121 from 2023 cohort).
* Weighted average revenue calculated for 151 franchised clinics (30 clinics from 2022 cohort with average $850,060 and 121 clinics from 2023 cohort with average $620,129). Formula: ((30 * $850,060) + (121 * $620,129)) / 151 = $665,810.66. The introductory text on Page 1 states the information is taken from 167 franchised clinics, but the revenue data is only provided for two subsets totaling 151 clinics. The document explicitly states that Collected Revenue does not reflect costs or expenses, thus profit metrics cannot be determined.
Extracted Item 19 Section
How ELLIE MENTAL HEALTH Compares
Key Insights
- Higher investment than 83% of Healthcare Services franchises
- #2 largest franchise system in Healthcare Services
- Lower than average SBA loan default rate in Healthcare Services
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
ELLIE MENTAL HEALTH Current | $392K – $680K | $60K | 7.5% | 255 |
| Gameday Men's Health | $225K – $410K | $50K | 6.0% | 257 |
| Interim Healthcare | $156K – $239K | $75K | 5.5% | 226 |
| ASSISTING HANDS (UNIT) | $97K – $180K | $55K | 5.0% | 202 |
| Vital Care | $556K – $1.0M | $60K | 19.3% | 108 |
| Success On The Spectrum | $321K – $848K | $45K | 5.0% | 51 |
Healthcare Services Average 24 franchises | $215K – $473K | $58K | 6.8% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 24 Healthcare Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2025)
Outlets by state across the United States
+35 more states
SBA Loan History
Historical SBA 7(a) loan data for ELLIE MENTAL HEALTH franchisees (2022 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
Franchisee Contacts
177 franchisee contacts on file from official FDD filings.
| Name | SBA Loan |
|---|---|
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
177 Contacts Available
Unlock all ELLIE MENTAL HEALTH franchisee contacts with verified contact information
Due Diligence
Litigation (Item 3)
Primarily franchisee and former franchisee claims alleging misrepresentations, failure to provide services (EHR systems, billing, credentialing), violations of franchise acts, fraud, and breach of contract; plus franchisor-initiated noncompete enforcement actions with similar counterclaims.
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
The total initial investment to open a ELLIE MENTAL HEALTH franchise ranges from $392,275 to $679,575. This includes a franchise fee of $60,000. Ongoing royalty fees are 7.5% of gross sales.
Unlock Full FDD Access
Download ELLIE MENTAL HEALTH's complete FDD plus 1,700+ other franchise documents — all with one plan.
Secure checkout with Stripe · Cancel anytime
Also includes FDDs for
More Services Franchises
THE UPS STORE (TRADITIONAL)
Services
AMERIPRISE FINANCIAL SERVICES LLC
Services
JACKSON HEWITT TAX SERVICE
Services
SERVPRO (UNIT)
Services
H&R BLOCK
Services
SERVICEMASTER RESTORE
Services