Poolwerx
Poolwerx franchises enable operators to provide pool maintenance services, cleaning, installation, remodel services, and retail pool supplies through mobile vehicles and optional retail locations under the POOLWERX® trademark. Franchisees follow a proprietary system including designs, equipment specs, training, and marketing in exclusive territories. The business targets pool owners in residential and commercial markets seeking professional pool care and products.
Franchise Costs
7% royalty + 3% marketing + greater of 2% gross revenue or $250/mo technology; plus $1,650/yr regional marketing fee and $3,525/yr convention fee (annual fees prorated monthly for estimates).
Financial Performance
Item 19 Financial Performance
Data Based On: 16 franchisees conducting both Mobile Unit and Retail Location operations in 2024, operating in a total of 38 Marketing Areas.
* Average gross revenue, median gross revenue, revenue top quartile, and revenue bottom quartile were extracted directly from the 'Average Gross Revenue Per Franchisee' and 'Median Franchisee Gross Revenue in Group' columns of the summary table in Item 19 on page 3. The values are for the Total System and the respective quartiles for the year 2024, representing 16 franchised units.
Extracted Item 19 Section
How Poolwerx Compares
Key Insights
- Higher than average SBA loan default rate in Home Services
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Poolwerx Current | $105K – $143K | $50K | 7.0% | 95 |
| MERRY MAIDS | $127K – $166K | $55K | 7.0% | 933 |
| HOLIDAY LIGHTING HEROES | $150K – $177K | $127K | 10.0% | 653 |
| SIGN GYPSIES | $4K – $5K | $1K | N/A | 587 |
| MOSQUITO AUTHORITY | $54K – $128K | $45K | 10.0% | 546 |
| Culligan | $130K – $814K | $40K | 2.0% | 460 |
Home Services Average 130 franchises | $144K – $289K | $53K | 7.0% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 130 Home Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+2 more states
SBA Loan History
Historical SBA 7(a) loan data for Poolwerx franchisees (2018 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
Franchisee Contacts
53 franchisee contacts on file from official FDD filings.
| Name | SBA Loan |
|---|---|
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
53 Contacts Available
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Due Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
The total initial investment to open a Poolwerx franchise ranges from $104,525 to $142,525. This includes a franchise fee of $49,500. Ongoing royalty fees are 7.0% of gross sales.
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