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Poolwerx
Poolwerx franchises enable operators to provide pool maintenance services, cleaning, installation, remodel services, and retail pool supplies through mobile vehicles and optional retail locations under the POOLWERX® trademark. Franchisees follow a proprietary system including designs, equipment specs, training, and marketing in exclusive territories. The business targets pool owners in residential and commercial markets seeking professional pool care and products.
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Franchise Costs
7% royalty + 3% marketing + greater of 2% gross revenue or $250/mo technology; plus $1,650/yr regional marketing fee and $3,525/yr convention fee (annual fees prorated monthly for estimates).
Financial Performance
Item 19 Financial Performance
Data Based On: 16 franchisees conducting both Mobile Unit and Retail Location operations in 2024, operating in a total of 38 Marketing Areas.
* Average gross revenue, median gross revenue, revenue top quartile, and revenue bottom quartile were extracted directly from the 'Average Gross Revenue Per Franchisee' and 'Median Franchisee Gross Revenue in Group' columns of the summary table in Item 19 on page 3. The values are for the Total System and the respective quartiles for the year 2024, representing 16 franchised units.
Extracted Item 19 Section
Avg. Revenue: $1,244,222
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Unlock financial performance dataPoolwerx Franchise Analysis
Poolwerx has surged ahead in the home services sector, doubling its footprint in just one year while Item 19 unveils revenue benchmarks that crush industry norms for pool maintenance plays. Yet beneath the rapid expansion, a stack of ongoing fees and a modest termination count raise eyebrows about long-term operator sustainability. What do the full financials and system metrics say about banking on this backyard empire?
The standout shock: Poolwerx rocketed +73% from 55 to 95 locations between 2023 and 2024 (Item 20), with 56 projected new units signaling aggressive momentum backed by Norwest Venture Partners. Item 7 pegs initial investment at $104,525-$142,525, including a $49,500 franchise fee, making entry relatively accessible for service franchises. Fees bite hard though: 7% royalty, 3% brand fund, plus the greater of 2% gross sales or $250/month tech fee, $1,650 annual regional marketing, and $3,525 convention fee—prorated monthly but adding up fast on lower performers.
Item 19 shines brightest, reporting average gross revenue of $1,244,222 and median $961,184 across existing units, figures that dwarf typical pool service medians and hint at strong margins before 10%+ ongoing cuts. System health looks robust with just 2 terminations (Item 20), 18 SBA loans averaging $232,328 showing lender confidence, and franchising since 2015 from Texas HQ. For investors eyeing scalable pool care in sunny markets, these metrics paint a high-reward picture if you can navigate the fee load and hit that median revenue stride.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How Poolwerx Compares
Key Insights
- Higher than average SBA loan default rate in Home Services
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Poolwerx Current | $105K – $143K | $50K | 7.0% | 95 |
| MERRY MAIDS | $127K – $166K | $55K | 7.0% | 933 |
| HOLIDAY LIGHTING HEROES | $136K – $164K | $118K | 10.0% | 672 |
| MOSQUITO AUTHORITY | $54K – $128K | $45K | 10.0% | 546 |
| Culligan | $130K – $814K | $40K | 2.0% | 460 |
| MOSQUITO JOE | $150K – $192K | $43K | 10.0% | 415 |
Home Services Average 136 franchises | $142K – $269K | $52K | 6.9% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 136 Home Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+2 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for Poolwerx franchisees (2018 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
18 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
53 franchisee contacts on file from official FDD filings.
53 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a Poolwerx franchise ranges from $104,525 to $142,525. This includes a franchise fee of $49,500. Ongoing royalty fees are 7.0% of gross sales.
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