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PureGlow
Pure Glow franchises upscale studios offering premium custom organic airbrush tanning services, including face-only, partial body, and full-body tans that look natural and fade evenly, along with related skincare and retail products. Franchisees operate under a proprietary system that includes specific interior design, operations procedures, training, and merchandising. The target market is primarily adults seeking a healthy, tanned appearance in a competitive organic tanning industry.
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Franchise Costs
7% royalty + 1% brand development fee + $375/mo technology fee
Financial Performance
Item 19 Financial Performance
Data Based On: Data based on two operational company-owned outlets (Pure Glow – Wellesley and Pure Glow – Back Bay) for the 2024 Calendar Year.
* Financial performance data is provided for two Company Owned Outlets (Wellesley and Back Bay) for the 2024 Calendar Year. All averages are calculated by summing the respective values for both outlets and dividing by 2. 'Average Gross Revenue' is the average of 'Total Gross Sales' ($160,212 + $648,944) / 2 = $404,578. 'Average Gross Profit' is the average of 'Direct Gross Profit' ($78,269 + $459,402) / 2 = $268,835.5. 'Average Net Profit' is calculated from the average of 'Direct Gross Profit Less Disclosed Expenses and Select Franchise Related Expenses' ($-54,443 + $261,166) / 2 = $103,361.5, as this line item represents the profit after all operating expenses and hypothetical franchisee-related expenses (royalties, brand development fee, technology fee). The 'best_guess_profit_low' and 'best_guess_profit_high' are derived from the minimum and maximum values of this 'Direct Gross Profit Less Disclosed Expenses and Select Franchise Related Expenses' across the two outlets.
Extracted Item 19 Section
Avg. Revenue: $404,578
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Unlock financial performance dataPureGlow Franchise Analysis
Imagine stepping into the glowing world of organic airbrush tanning, where PureGlow is making waves as a fresh face in beauty services. With just a handful of studios, they've already shown explosive expansion that outpaces many established players, and Item 19 financial disclosures paint a picture of real revenue potential amid a health-conscious market shift away from UV beds. But in a niche this trendy, does early hype translate to long-term profitability for new franchisees?
Diving into the FDD, Item 7 outlines the initial investment from $563,925 to $966,650, covering buildout for upscale studios, equipment, inventory, and the $50,000 franchise fee. Ongoing fees hit 7% royalties plus 1% ad fund and a $375 monthly tech fee, which could squeeze margins if sales lag. Item 19 shines here: average gross revenue across units is $404,578, with estimated profits ranging from a -$54,443 loss to $261,166 gain—highlighting high variance that rewards top performers in high-traffic areas but risks losses for others. Only 2 franchised units exist alongside 3 corporates, so these figures draw heavily from company-owned success.
System health looks promising yet unproven: locations jumped from 2 in 2023 to 5 in 2024 (+150% growth), with 8 new units projected soon. No major red flags on terminations or transfers in early data, but as a 2023 starter (2025 FDD), PureGlow's Boston roots and proprietary organic tanning system target adults craving natural glows via custom airbrush, skincare, and retail upsells. For buyers, this means big upside in a $5B+ beauty sector if you nail location and ops, but the wide profit spread screams 'operator-dependent'—ideal for experienced beauty pros eyeing 20-30% returns at peak, less so for novices facing high upfronts and competition.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How PureGlow Compares
Key Insights
- Higher investment than 77% of Beauty & Spa Services franchises
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
PureGlow Current | $564K – $967K | $50K | 7.0% | 2 |
| SPORTS CLIPS (SINGLE UNIT) | $237K – $581K | $30K | 6.0% | 1,702 |
| SUPERCUTS | $186K – $323K | $40K | 6.0% | 1,701 |
| DaVi Nails and Em Lash Studio | $61K – $144K | $65K | N/A | 400 |
| PALM BEACH TAN | $648K – $1.1M | $30K | 6.0% | 397 |
| DAVI NAILS | $57K – $125K | $65K | 0.0% | 387 |
Beauty & Spa Services Average 52 franchises | $413K – $743K | $48K | 6.2% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 52 Beauty & Spa Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
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Unlock location growth dataFranchisee Contacts
10 franchisee contacts on file from official FDD filings.
10 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a PureGlow franchise ranges from $563,925 to $966,650. This includes a franchise fee of $50,000. Ongoing royalty fees are 7.0% of gross sales.