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Salsarita's Fresh Mexican Grill
Salsarita’s Fresh Mexican Grill franchises operate fast-casual restaurants specializing in Mexican food such as burritos, soft tacos, quesadillas, fajitas, salads, nachos, and other approved items, utilizing a proprietary system with distinctive interior/exterior design, operations manuals, recipes, and uniform procedures. The business model offers single-unit Franchise Agreements or multi-unit Area Development Agreements, where franchisees develop and operate restaurants under Salsarita’s proprietary marks in specified territories. They target the general population in highly competitive markets, with locations in strip centers, malls, freestanding buildings, and non-traditional sites like airports and campuses.
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Franchise Costs
5% royalty (up to 6%) + 2% national ad fund + $537-$648/mo technology/software fees
Financial Performance
Item 19 Financial Performance
Data Based On: 46 Traditional Franchised Salsarita's Restaurants for 2024, categorized into top, middle, and bottom thirds by annual net sales.
* Calculated weighted average gross revenue from the '2024 AVERAGE ANNUAL NET SALES OF THE TOP, MIDDLE AND BOTTOM THIRD TRADITIONAL FRANCHISED SALSARITA'S RESTAURANTS' table. (15 units × $1,904,787 + 16 units × $1,135,046 + 15 units × $784,734) / 46 total units = $1,271,816.33. The document explicitly states that the tables do not reflect costs of sales, operating expenses, etc., necessary to determine income or profit, hence profit-related fields are null.
Extracted Item 19 Section
Avg. Revenue: $1,271,816
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Unlock financial performance dataSalsarita's Fresh Mexican Grill Franchise Analysis
In the bustling fast-casual Mexican food scene, Salsarita's Fresh Mexican Grill promises fresh burritos and tacos with a proprietary system—but does its footprint match the flavor? Item 19 lays bare revenue performance across its units, while a dip in locations and modest expansion plans spark debate on momentum. Can this Charlotte-based brand deliver the returns you're chasing, or is the competition too spicy?
Item 7 in the 2025 FDD pegs total investment at $371,400-$856,100 for a single unit, covering $30,000 franchise fee, build-out in strip centers or non-traditional spots like campuses, equipment, and initial inventory. Ongoing fees bite with 5% royalty (scaling to 6%), 2% brand/ad fund, plus $537-$648 monthly tech fees—higher than some peers but standard for casual dining. Item 19 shines here: average gross revenue clocks $1,271,816, median $1,150,435 from 56 franchised spots (9 corporate), suggesting solid top-line potential in high-traffic areas, though profitability hinges on tight ops in competitive markets.
System health shows contraction from 60 to 56 locations (-7% growth), with just 2 projected new units, 1 transfer, and 7 SBA loans averaging $186,586—indicating some financing access but limited scale-up. Multi-unit area development options exist for aggressive buyers, yet the slowdown flags saturation risks or economic pressures. For buyers eyeing $1M+ revenue upside, Salsarita's offers proven recipes and support since 2011, but crunch the Item 19 medians against your local market; this isn't explosive growth like bigger chains, making it a calculated play for experienced food operators.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How Salsarita's Fresh Mexican Grill Compares
Key Insights
- Lower investment than 84% of Casual Dining franchises
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Salsarita's Fresh Mexican Grill Current | $371K – $856K | $30K | 5.0% | 56 |
| IHOP & INTERNATIONAL HOUSE OF PANCAKES | $1.8M – $4.5M | $69K | N/A | 1,703 |
| BUFFALO WILD WINGS | $2.5M – $4.9M | $25K | 5.0% | 549 |
| GOLDEN CORRAL STEAKS, BUFFET & BAKERY | $2.1M – $8.5M | $50K | 4.0% | 352 |
| GOLDEN CORRAL | $1.5M – $6.2M | $50K | 4.0% | 344 |
| ORIGINAL PANCAKE HOUSE (THE) | $483K – $1.7M | $60K | 2.0% | 150 |
Casual Dining Average 44 franchises | $1.5M – $3.5M | $44K | 4.7% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 44 Casual Dining franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for Salsarita's Fresh Mexican Grill franchisees (2011 – 2024)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
7 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
55 franchisee contacts on file from official FDD filings.
55 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a Salsarita's Fresh Mexican Grill franchise ranges from $371,400 to $856,100. This includes a franchise fee of $30,000. Ongoing royalty fees are 5.0% of gross sales.
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