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Salsarita's Fresh Mexican Grill

Salsarita's Fresh Mexican Grill

Salsarita’s Fresh Mexican Grill franchises operate fast-casual restaurants specializing in Mexican food such as burritos, soft tacos, quesadillas, fajitas, salads, nachos, and other approved items, utilizing a proprietary system with distinctive interior/exterior design, operations manuals, recipes, and uniform procedures. The business model offers single-unit Franchise Agreements or multi-unit Area Development Agreements, where franchisees develop and operate restaurants under Salsarita’s proprietary marks in specified territories. They target the general population in highly competitive markets, with locations in strip centers, malls, freestanding buildings, and non-traditional sites like airports and campuses.

56locations
$371K–$856K
Since 2011
Food & BeverageCharlotte, NCSalsarita’s Holdings, LLCwww.salsaritas.comDisclaimer

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Franchise Costs

Franchise Fee
$30,000
Initial Investment
$371,400 – $856,100
Royalty Rate
5.00%
Brand Fund
2.00%
Fixed Monthly Fees
$537 – $648

5% royalty (up to 6%) + 2% national ad fund + $537-$648/mo technology/software fees

Financial Performance


Item 19 Financial Performance

Average Gross Revenue
$1,271,816.33
Median Gross Revenue
$1,150,435
Top Quartile Revenue
$1,904,787
Bottom Quartile Revenue
$784,734

Data Based On: 46 Traditional Franchised Salsarita's Restaurants for 2024, categorized into top, middle, and bottom thirds by annual net sales.

* Calculated weighted average gross revenue from the '2024 AVERAGE ANNUAL NET SALES OF THE TOP, MIDDLE AND BOTTOM THIRD TRADITIONAL FRANCHISED SALSARITA'S RESTAURANTS' table. (15 units × $1,904,787 + 16 units × $1,135,046 + 15 units × $784,734) / 46 total units = $1,271,816.33. The document explicitly states that the tables do not reflect costs of sales, operating expenses, etc., necessary to determine income or profit, hence profit-related fields are null.

Extracted Item 19 Section

Avg. Revenue: $1,271,816

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Salsarita's Fresh Mexican Grill Franchise Analysis

In the bustling fast-casual Mexican food scene, Salsarita's Fresh Mexican Grill promises fresh burritos and tacos with a proprietary system—but does its footprint match the flavor? Item 19 lays bare revenue performance across its units, while a dip in locations and modest expansion plans spark debate on momentum. Can this Charlotte-based brand deliver the returns you're chasing, or is the competition too spicy?

Item 7 in the 2025 FDD pegs total investment at $371,400-$856,100 for a single unit, covering $30,000 franchise fee, build-out in strip centers or non-traditional spots like campuses, equipment, and initial inventory. Ongoing fees bite with 5% royalty (scaling to 6%), 2% brand/ad fund, plus $537-$648 monthly tech fees—higher than some peers but standard for casual dining. Item 19 shines here: average gross revenue clocks $1,271,816, median $1,150,435 from 56 franchised spots (9 corporate), suggesting solid top-line potential in high-traffic areas, though profitability hinges on tight ops in competitive markets.

System health shows contraction from 60 to 56 locations (-7% growth), with just 2 projected new units, 1 transfer, and 7 SBA loans averaging $186,586—indicating some financing access but limited scale-up. Multi-unit area development options exist for aggressive buyers, yet the slowdown flags saturation risks or economic pressures. For buyers eyeing $1M+ revenue upside, Salsarita's offers proven recipes and support since 2011, but crunch the Item 19 medians against your local market; this isn't explosive growth like bigger chains, making it a calculated play for experienced food operators.

Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.

How Salsarita's Fresh Mexican Grill Compares

Key Insights

  • Lower investment than 84% of Casual Dining franchises
FranchiseInvestmentFeeRoyaltyLocations
Salsarita's Fresh Mexican Grill
Current
$371K – $856K$30K5.0%56
IHOP & INTERNATIONAL HOUSE OF PANCAKES$1.8M – $4.5M$69KN/A1,703
BUFFALO WILD WINGS$2.5M – $4.9M$25K5.0%549
GOLDEN CORRAL STEAKS, BUFFET & BAKERY$2.1M – $8.5M$50K4.0%352
GOLDEN CORRAL$1.5M – $6.2M$50K4.0%344
ORIGINAL PANCAKE HOUSE (THE)$483K – $1.7M$60K2.0%150
Casual Dining Average
44 franchises
$1.5M – $3.5M$44K4.7%

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 44 Casual Dining franchises by location count.

Locations & Growth


Outlet Growth Over Time

Total outlets at end of each year

Geographic Distribution (2024)

Outlets by state across the United States

Top States
1TN
15
2NC
11
3SC
6
4MI
5
5AL
4
6KY
4
7NY
3
8IL
3
9IN
2
10MD
1
11NJ
1
12AR
1
13TX
0
14VA
0

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SBA Loan History


Historical SBA 7(a) loan data for Salsarita's Fresh Mexican Grill franchisees (20112024)

Total Loans
7
Average Loan
$186,586
Total Volume
$1.3M
Default Rate
0.0%

Loans by Year

SBA 7(a) loan activity over time

* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.

7 SBA loans on record

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Franchisee Contacts

55 franchisee contacts on file from official FDD filings.

55 Contacts Available

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Due Diligence


Litigation (Item 3)

Franchisee Cases0
No litigation involving franchisees reported

Bankruptcy (Item 4)

Bankruptcy HistoryNo
No bankruptcy history reported

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations
0
Non-Renewals
0
Reacquired
0
Ceased Ops
6
Transfers
1
Sold to Franchisees
0
Projected New
2

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Frequently Asked Questions

The total initial investment to open a Salsarita's Fresh Mexican Grill franchise ranges from $371,400 to $856,100. This includes a franchise fee of $30,000. Ongoing royalty fees are 5.0% of gross sales.