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SNAPOLOGY
Snapology franchises provide curriculum-based programs, events, workshops, and hands-on learning experiences for children using LEGO® bricks, K’Nex® toys, robotics, animation, coding, and engineering techniques through proprietary curriculum. Businesses can operate as mobile services at third-party sites like schools and community centers or as classrooms co-branded within affiliated brands' premises. The target market includes preschool and school-aged children aged 2 to 14, their parents, and educational institutions.
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Franchise Costs
7% royalty + 1% ad fund + $125/mo technology fee + $100-$400/mo call center fee
Financial Performance
Item 19 Financial Performance
Data Based On: Based on 8 Full-Time Mobile Snapology Businesses with Protected Area size of 50,000 children and below that operated for the full 2024 calendar year.
* Financial performance data was extracted from the 'SUBSET OF FULL-TIME MOBILE SNAPOLOGY BUSINESSES WITH PROTECTED AREA SIZE OF 50,000 CHILDREN AND BELOW' table, which is explicitly stated on page 2 as 'the current focus of our franchise offering for Full-Time Mobile Snapology Businesses'. The document provides overall average, median, high, and low gross sales, but no specific average for top or bottom quartiles. No information regarding net income, net profit, EBITDA, or operating expenses/margins was provided, thus profit-related fields are null.
Extracted Item 19 Section
Avg. Revenue: $143,768
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Unlock financial performance dataSNAPOLOGY Franchise Analysis
What if a LEGO®-powered kids' education franchise offered startup costs far below the industry average, yet Item 19 financials paint a picture of both promise and caution? Snapology's rapid growth and SBA lending track record hint at real momentum, but a closer look at system metrics raises questions about consistency across locations. Unlock the data to see if this low-barrier opportunity aligns with your investment goals—or if the numbers reveal hidden risks.
Item 7 of the 2025 FDD outlines Snapology's initial investment range at $75,250-$105,800, including a $40,000 franchise fee, making it one of the more accessible entries in the specialized training space. Ongoing fees include 7% royalties, 1% brand fund, plus $125 monthly technology and $100-$400 call center charges. Item 19 discloses average gross revenues of $143,768 and median $93,209 across franchised units, highlighting a wide performance gap—top performers likely drive the average while many hover lower, suggesting location and operator skill heavily influence outcomes. With no explicit profit figures, owners must factor in expenses to gauge viability; at median sales, breaking even could be tight after fees.
System health shows 120 franchised locations (one corporate), up 18% from 102 in 2023, with 24 projected new units signaling brand momentum under parent Unleashed Brands. However, 13 terminations in the last year (Item 20) represent over 10% churn, warranting scrutiny on support and market saturation. SBA data adds reassurance: 13 loans averaging $155,654 with a low 7.7% default rate, better than many peers. For mobile or co-branded classroom models targeting kids 2-14, this setup suits education enthusiasts with sales savvy, but the revenue spread and terminations mean thorough due diligence on top earners is essential before investing.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How SNAPOLOGY Compares
Key Insights
- One of the lowest investment costs in Specialized Training (ranked #3 of 9)
- #3 largest franchise system in Specialized Training
- Lower than average SBA loan default rate in Specialized Training
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
SNAPOLOGY Current | $75K – $106K | $40K | 7.0% | 120 |
| SCHOOL OF ROCK | $378K – $756K | $60K | 8.0% | 276 |
| ARTHUR MURRAY DANCE STUDIO | $71K – $252K | $50K | 8.0% | 237 |
| AMERICA'S MUSIC SCHOOL | $259K – $574K | $50K | 7.0% | 50 |
| Redline Athletics Unit | $373K – $579K | $50K | 7.0% | 46 |
| CHILDREN'S MUSIC ACADEMY | $72K – $138K | $32K | 8.0% | 22 |
Specialized Training Average 9 franchises | $196K – $396K | $50K | 7.6% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 9 Specialized Training franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+21 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for SNAPOLOGY franchisees (2017 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
13 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
120 franchisee contacts on file from official FDD filings.
120 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a SNAPOLOGY franchise ranges from $75,250 to $105,800. This includes a franchise fee of $40,000. Ongoing royalty fees are 7.0% of gross sales.
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