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ARTHUR MURRAY DANCE STUDIO
Arthur Murray Dance Studio franchises enable operators to provide dance instruction and similar services to the general public through physical studios offering both in-person and virtual lessons. Franchisees must adhere to the franchisor's business formats, methods, standards, and specifications, and may conduct dance competitions under additional agreements. The target market includes individuals seeking dance education, competing with other local and national dance studios.
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Franchise Costs
8% royalty + up to 2% ad fund + $150/mo Agenda Master software fee
Financial Performance
Item 19 Financial Performance
Data Based On: 216 franchised Studios open for at least 12 full calendar months and reported financial results for at least 50 weeks in Fiscal Year 2024 (eligible franchises from Part I).
* The average_gross_revenue is taken directly from the 'Overall Average Gross Receipts' row in TABLE 1 on page 2. The median_gross_revenue is taken directly from the 'Overall Median Gross Receipts' row in TABLE 1 on page 2. The revenue_top_quartile is the 'Average Gross Receipts' for the 'Top Quartile'. The revenue_bottom_quartile is the 'Average Gross Receipts' for the 'Bottom Quartile'.
Extracted Item 19 Section
Avg. Revenue: $715,610
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Unlock financial performance dataARTHUR MURRAY DANCE STUDIO Franchise Analysis
Few franchises glide through nine decades like Arthur Murray Dance Studios, born in 1946 from a founder's vision of universal rhythm. This Coral Gables-based icon, now under private equity, offers in-person and virtual lessons amid a specialized training niche, competing with boutique dance rivals. Item 19 unveils revenue snapshots for its 237 studios, while SBA lending patterns hint at borrower fortunes—but does legacy translate to lucrative leads in today's hustle?
FDD Item 7 lays out a accessible entry: $71,120-$252,120 total investment, kicked off by a $50,000 franchise fee. Royalties clock 8%, plus up to 2% ad fund and $150/month Agenda Master software—fees that bite but support a proven system. Item 19 shines brightly: average gross revenue hits $715,610, median $633,635, painting top-line potential strong enough for service pros who master enrollment and events like competitions. These figures, from mature units, imply profitability post-expenses if foot traffic flows.
System vitality shows restraint over rush: 230 locations in 2023 to 237 in 2024 (+3%), one termination, five transfers—no red flags in health metrics. SBA records bolster confidence—35 loans averaging $432,171, default rate just 2.9%, proving banks back dancers and most repay. A single arbitration over unpaid royalties post-termination underscores covenant enforcement, not chaos. In a passion niche blending fun and fitness, Arthur Murray tempts with steady grooves, but match it to metros pulsing with social dance demand.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How ARTHUR MURRAY DANCE STUDIO Compares
Key Insights
- One of the lowest investment costs in Specialized Training (ranked #1 of 9)
- #2 largest franchise system in Specialized Training
- One of the lowest SBA loan default rates in Specialized Training
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
ARTHUR MURRAY DANCE STUDIO Current | $71K – $252K | $50K | 8.0% | 237 |
| SCHOOL OF ROCK | $378K – $756K | $60K | 8.0% | 276 |
| SNAPOLOGY | $75K – $106K | $40K | 7.0% | 120 |
| AMERICA'S MUSIC SCHOOL | $259K – $574K | $50K | 7.0% | 50 |
| Redline Athletics Unit | $373K – $579K | $50K | 7.0% | 46 |
| CHILDREN'S MUSIC ACADEMY | $72K – $138K | $32K | 8.0% | 22 |
Specialized Training Average 9 franchises | $196K – $396K | $50K | 7.6% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 9 Specialized Training franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+21 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for ARTHUR MURRAY DANCE STUDIO franchisees (2011 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
35 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
388 franchisee contacts on file from official FDD filings.
388 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Arbitration against former franchisee for unpaid royalties and enforcement of post-termination covenants.
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a ARTHUR MURRAY DANCE STUDIO franchise ranges from $71,120 to $252,120. This includes a franchise fee of $50,000. Ongoing royalty fees are 8.0% of gross sales.
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