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THE AGENCY
The Agency franchise enables operators to establish and manage real estate brokerage offices under The Agency® brand, as part of a global network serving high-end real estate buyers and sellers. Franchisees operate from licensed broker offices, leveraging proprietary electronic platforms, innovative advertising, public relations, and operational systems to promote brand standards and client satisfaction. The business model focuses on franchising rights to use trademarks, training, marketing, and support infrastructure for competitive real estate brokerage services.
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Franchise Costs
Tiered royalty starting at 6% (down to 4%) + tiered marketing/technologies fee starting at 1.25% (down to 0.75%) + minimum annual royalty of at least $150,000
Financial Performance
Item 19 Financial Performance
This franchise did not provide Item 19 financial performance data.
Be careful if you are interested in investing. The lack of financial performance representations may indicate limited data or varying results across franchises.
Extracted Item 19 Section
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Unlock financial performance dataTHE AGENCY Franchise Analysis
In the high-stakes luxury real estate brokerage arena, The Agency promises a slice of Beverly Hills glamour through its franchised offices tapping global high-end networks. Without Item 19 financial disclosures, you're left piecing together growth trajectories and fee commitments from other FDD sections—but the expansion momentum and operational scale hint at untapped potential. Is this model's aggressive minimums a barrier or a badge of confidence in blockbuster commissions?
Item 7 lays out a wide initial investment range of $119,600 to $896,150, reflecting flexible office setups from modest to premium in prime markets, with the $47,500 franchise fee on the lower end for real estate categories where norms hover $50K-$100K. Royalties start at 6% tiering down to 4% based on volume, paired with 1.2% brand/ad fees dropping to 0.75%, but a standout $150,000 minimum annual royalty enforces skin-in-the-game—unusual for mid-sized systems and signaling expectation of $2.5M+ gross commissions to break even on fees alone. From 40 franchise units in 2023 to 54 in 2024 (+35% growth), alongside 37 corporate locations and 28 projected new units, the system shows healthy momentum since franchising in 2015; just 2 terminations flag low distress versus category averages above 5-10%.
No Item 19 means no validated average revenues or profits, a red flag in real estate where top performers can exceed $5M+ GCI but variability is huge—leaving due diligence reliant on FDD Items 20/21 (low churn) and proprietary platforms for lead gen. SBA default rates aren't detailed here, but the tiered incentives reward scalers in hot markets. For investors with brokerage experience and $500K+ capital, this could yield outsized returns amid luxury booms; novices face steep ramps with that min royalty looming—weight expansion against opaque earnings before committing.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How THE AGENCY Compares
Key Insights
- Higher investment than 100% of Real Estate Brokerage franchises
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
THE AGENCY Current | $120K – $896K | $48K | 6.0% | 54 |
| Century 21 Real Estate LLC | $35K – $279K | $25K | 6.0% | 1,734 |
| Century 21 Real Estate | $36K – $286K | $25K | 6.0% | 1,685 |
| SOTHEBY'S INTERNATIONAL REALTY | $47K – $332K | $25K | 6.0% | 672 |
| ERA | $33K – $260K | $25K | 6.0% | 444 |
| ERA | $34K – $267K | $25K | N/A | 434 |
Real Estate Brokerage Average 21 franchises | $49K – $295K | $25K | 5.4% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 21 Real Estate Brokerage franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+10 more states
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Unlock location growth dataFranchisee Contacts
62 franchisee contacts on file from official FDD filings.
62 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a THE AGENCY franchise ranges from $119,600 to $896,150. This includes a franchise fee of $47,500. Ongoing royalty fees are 6.0% of gross sales.
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