Is The Shade a good franchise to buy?

Whether The Shade is a good franchise investment depends on your personal goals, available capital, and local market conditions. We recommend reviewing the full FDD, speaking with existing franchisees listed in Item 20, and consulting with a franchise attorney before making a decision.

The Shade

The Shade franchise provides luxury nail services using a proprietary European-inspired technique called The Shade Technique, along with related retail products such as cuticle oils, hand and foot care items, and tools, in a high-end studio environment known as a Shade Sanctuary. Franchisees operate from a single location in a protected territory, following strict standards for design, sanitation, ventilation, and marketing to deliver a premium experience. The target market consists of consumers seeking high-end, technique-driven nail services in a luxury setting, competing with other nail studios, salons, and spas.

$309K–$504K

Investment

Since 2026

Franchising

Beauty & Spa ServicesVero Beach, FLtheshadetechnique.comDisclaimer

Franchise Costs

Franchise Fee

$49,500

Item 5 of FDD

Initial Investment Range

$309,000 – $503,800

Low: $309,000High: $503,800

Item 7 of FDD

Royalty Rate

8.00%

of gross sales

Brand Fund

2.00%

Item 6 of FDD

Fixed Monthly Fees

$4,048 – $4,248

Item 6 of FDD

8% royalty (min $1,500/mo) + up to 2% brand fund + $2,750/mo social media management + $898/mo Mindbody + $400/mo technology (+ $30/email acct) + $200/mo Meta brand protection

How The Shade Compares

Franchise	Investment	Fee	Royalty	Locations
The Shade Current	$309K – $504K	$50K	8.0%	0
SPORTS CLIPS (SINGLE UNIT)	$289K – $475K	$30K	6.0%	1,754
SUPERCUTS	$186K – $323K	$40K	6.0%	1,701
DaVi Nails and Em Lash Studio	$61K – $144K	$65K	N/A	400
PALM BEACH TAN	$648K – $1.1M	$30K	6.0%	397
DAVI NAILS	$57K – $125K	$65K	0.0%	387
Beauty & Spa Services Average 50 franchises	$409K – $750K	$48K	6.2%	–

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 50 Beauty & Spa Services franchises by location count.

Franchisee Contacts

1 franchisee contacts on file from official FDD filings.

Name	Address	Phone	Email	SBA Loan
John Smith ABC Franchise LLC	123 Main St Anytown, CA 90210	(555) 123-4567	john@example.com	$350,000 2023 · Active
John Smith ABC Franchise LLC	123 Main St Anytown, CA 90210	(555) 123-4567	john@example.com	$350,000 2023 · Active
John Smith ABC Franchise LLC	123 Main St Anytown, CA 90210	(555) 123-4567	john@example.com	$350,000 2023 · Active
John Smith ABC Franchise LLC	123 Main St Anytown, CA 90210	(555) 123-4567	john@example.com	$350,000 2023 · Active
John Smith ABC Franchise LLC	123 Main St Anytown, CA 90210	(555) 123-4567	john@example.com	$350,000 2023 · Active

1 Contacts Available

Unlock all The Shade franchisee contacts with verified contact information

Due Diligence

Litigation (Item 3)

Franchisee Cases0

No litigation involving franchisees reported

Bankruptcy (Item 4)

Bankruptcy HistoryNo

No bankruptcy history reported

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations

Non-Renewals

Reacquired

Ceased Ops

Transfers

Sold to Franchisees

Projected New

Frequently Asked Questions

The total initial investment to open a The Shade franchise ranges from $309,000 to $503,800. This includes a franchise fee of $49,500. Ongoing royalty fees are 8.0% of gross sales.

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