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TWO MAIDS
Two Maids Franchising, LLC franchises residential home cleaning services under the TWO MAIDS® brand, allowing franchisees to operate in designated territories. Franchisees provide consistent, timely, and professional cleaning services emphasizing quality, security, and customer appreciation. The business model involves franchising to individuals or existing cleaning businesses (conversions), targeting homeowners seeking reliable house cleaning.
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Franchise Costs
Tiered royalty 7%-4% of gross revenue (min $500/mo first year, $1,500/mo thereafter) + 2% national ad fund (min $250/mo first year, $500/mo thereafter) + $650/mo technology fee + $2,500/mo local advertising services program fee (first 6 months $3,000/mo)
Financial Performance
Item 19 Financial Performance
Data Based On: 86 franchised locations open two or more years as of December 31, 2024, segmented into five quintiles by Gross Revenues.
* Financial performance data is presented in Charts 1 through 5, which segment 86 franchised territories into five quintiles based on Gross Revenues. Each of the first four quintiles contains 17 territories, and the fifth quintile contains 18 territories. Average Gross Revenue was calculated as a weighted average of the 'Average' Gross Revenues across all five quintiles: (17 * $1,167,376 + 17 * $653,469 + 17 * $494,885 + 17 * $376,506 + 18 * $229,521) / 86 = $580,225.47. Median Gross Revenue was taken from the 'Median' Gross Revenue of Quintile Three ($485,936), as the overall median (43rd-44th unit out of 86) falls within this quintile. Revenue Top Quartile was taken from the 'Average' Gross Revenue of Quintile One (top 17 territories out of 86, approximately top 19.7%), which is $1,167,376. Revenue Bottom Quartile was taken from the 'Average' Gross Revenue of Quintile Five (bottom 18 territories out of 86, approximately bottom 20.9%), which is $229,521. 'Gross Margin $' is provided as a profit metric (Revenues less Total Cost of Sales). Best Guess Profit Low was calculated as a weighted average of the 'Low' Gross Margin $ values across all five quintiles: (17 * $464,555 + 17 * $287,602 + 17 * $238,717 + 17 * $182,227 + 18 * $10,174) / 86 = $234,021.50. Best Guess Profit High was calculated as a weighted average of the 'High' Gross Margin $ values across all five quintiles: (17 * $919,331 + 17 * $451,006 + 17 * $294,368 + 17 * $218,104 + 18 * $193,270) / 86 = $412,635.03.
Extracted Item 19 Section
Avg. Revenue: $580,225
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Unlock financial performance dataTWO MAIDS Franchise Analysis
Imagine scaling a cleaning service amid a crowded market, where one brand's aggressive expansion hits a wall—yet Item 19 financials paint a picture of steady cash flow for survivors. Two Maids has navigated sharp system changes, with SBA lending data hinting at resilient operators. What does this mean for your shot at profitability in home services?
Item 7 details the $93,440-$149,890 initial investment, covering $19,950 franchise fee, vehicles, training, and territory setup—affordable entry for business services. Ongoing fees stack up: tiered royalties drop from 7% to 4% (minimums $500-$1,500/month), 2% ad fund ($250-$500/month), $650/month tech fee, and a hefty $2,500/month local advertising program ($3,000 first six months). Item 19 shines with average gross revenue of $580,225 and median $485,936 across units; estimated owner profit ranges $234,022-$412,635 after expenses, signaling strong margins if you hit scale.
System metrics raise flags: locations plunged 49% from 281 (2023) to 144 (2024), with just 3 terminations, 10 transfers, and 35 projected new units—consolidation mode after rapid growth since 2013. SBA data bolsters confidence: 63 loans averaging $165,737, default rate only 3.2%, far below industry norms. For buyers, this screams caution on expansion hype but opportunity in a vetted model with proven revenue—ideal if you're converting an existing cleaner or bootstrapping in suburbs.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How TWO MAIDS Compares
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
TWO MAIDS Current | $93K – $150K | $20K | 7.0% | 144 |
| Bimbo Foods Bakeries Distribution, LLC | $14K – $607K | N/A | N/A | 6,454 |
| THE UPS STORE (TRADITIONAL) | $216K – $609K | $30K | 5.0% | 4,500 |
| RE/MAX | $37K – $337K | $35K | 1.0% | 2,994 |
| JACKSON HEWITT TAX SERVICE | $71K – $105K | $25K | 15.0% | 2,744 |
| CRUISE PLANNERS | $2K – $21K | $11K | 3.0% | 2,655 |
Business Services Average 198 franchises | $121K – $289K | $47K | 10.2% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 198 Business Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+20 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for TWO MAIDS franchisees (2017 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
63 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
174 franchisee contacts on file from official FDD filings.
174 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a TWO MAIDS franchise ranges from $93,440 to $149,890. This includes a franchise fee of $19,950. Ongoing royalty fees are 7.0% of gross sales.
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