United Country Real Estate

Item 7 outlines initial franchise fees from $10,020 to $22,745 (typically $20,000), covering training, marketing tools, and lead generation for listings, sales, auctions, and leases. Ongoing costs hit hard: tiered royalties start at 12% of gross commissions but drop to 6% based on prior performance, plus a $400 monthly tech fee and $45 per broker/agent/auctioneer for affiliation perks like E&O insurance. No Item 19 means no franchisor-provided revenue or profit figures, forcing reliance on self-reported data or averages elsewhere—393 locations (down 1% from 394 in 2022) with 9 terminations, 9 non-renewals, and 19 transfers signal moderate churn, though 57 projected new units hint at optimism.

SBA data adds context with just 3 loans averaging $139,333, suggesting limited federal backing compared to busier sectors—likely due to the rural focus where deals hinge on local networks over volume. For independent brokers eyeing affiliation, the low entry barrier appeals, but flat growth and fee stack (potentially 12%+ on commissions) demand strong transaction volume in underserved areas. If you're comfortable building in small towns without validated earnings comps, the model's support could pay off; otherwise, the opacity might steer you elsewhere.