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Wag N Wash
Wag N Wash franchises operate small-format retail stores that provide self-service pet bathing, professional pet grooming, and retail sales of select pet supplies, accessories, bakery items, and food under the Wag N Wash mark and proprietary system. The business model includes uniform standards for operations, store design, supplier networks, merchandising, and marketing to maintain quality and consistency. They target pet-owning consumers seeking convenient grooming services and curated pet products.
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Franchise Costs
Tiered royalty (2% first 12 months, 3% months 13-24, 4% thereafter) + NAF ad fund ($1,000/mo first 12 months, then ~1.2% of gross sales) + $800-$1,000/mo technology fee + $295/mo POS lease + $135/mo grooming software
Financial Performance
Item 19 Financial Performance
Data Based On: Based on 11 reporting franchised stores that were open and began operating prior to January 1, 2025, and operated for the full measurement period (January 1, 2025 to December 31, 2025) under the same owner.
* Estimated profit calculated as Average Gross Profit ($804,796) minus Average Annual Rent Expense ($121,769) and Average Annual Labor Expense ($495,060). This yields $187,967, representing profit after Cost of Goods Sold, rent, and labor, but before other potential operating expenses (e.g., marketing, administrative), depreciation, interest, and taxes.
Extracted Item 19 Section
Avg. Revenue: $1,208,177
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Unlock financial performance dataWag N Wash Franchise Analysis
Pet owners crave quick, quality grooming without the hassle, and Wag N Wash delivers through self-serve tubs and pro services in neighborhood stores. Item 19 lays out revenue trends that punch above the system's small size, fueled by a major parent company's support. Yet litigation echoes and a bankruptcy shadow linger—can this pack leader sustain its recent sprint?
Item 7 pegs total investment at $520,520-$1,357,600 for these 1,500-3,000 sq ft stores, above average for pet services but aligned with retail-grooming hybrids; franchise fee hits $49,900 upfront. Royalties tier unusually upward—2% on gross sales first year, 3% year two, 4% forever—plus aggressive ads (first year $4,350/mo fixed, then up to $8,333/mo or 3.5% gross), $800/mo tech fee, $265/mo POS, $132/mo software, and variable courier costs eating 8-12% of sales long-term. Item 19 shines: average gross revenue $1,301,435, median $1,433,343 across units, with estimated owner profit $28,605-$158,748 after expenses—top-tier for 29-location system, implying 10-12% margins at scale.
From 18 franchised units in 2023 to 23 in 2024 (+28% growth), plus 6 corporates, this 2006 starter shows acceleration via Pet Supplies Plus backing, but only 1 transfer signals low turnover—good stability, small base risks overreliance on few stars. Bankruptcy history and a franchisee counterclaim over non-compete flag execution risks in a competitive pet boom. High revenues offset steep buildout and escalating fees if you nail high-traffic spots, but maturity lags giants—prime for experienced multi-unit operators eyeing 20%+ ROI post-year two, riskier for newcomers.
Analysis based on the 2026 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How Wag N Wash Compares
Key Insights
- Higher investment than 80% of Pet Services franchises
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Wag N Wash Current | $520K – $1.4M | $50K | 4.0% | 14 |
| PSP | $520K – $1.8M | $50K | 3.0% | 498 |
| DOG TRAINING ELITE | $174K – $203K | $110K | 8.0% | 395 |
| POOP 911 | $4K – $26K | N/A | 25.0% | 254 |
| WOOF GANG BAKERY | $184K – $507K | $50K | 7.0% | 236 |
| CAMP BOW WOW | $944K – $1.2M | $50K | 7.0% | 223 |
Pet Services Average 46 franchises | $346K – $692K | $52K | 7.6% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 46 Pet Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2025)
Outlets by state across the United States
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Unlock location growth dataFranchisee Contacts
27 franchisee contacts on file from official FDD filings.
27 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Primarily post-termination non-compete enforcement and recovery of unpaid fees from former franchisees.
Bankruptcy (Item 4)
Predecessor Franchise Group, Inc. filed Chapter 11 on November 3, 2024.
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a Wag N Wash franchise ranges from $520,250 to $1,357,300. This includes a franchise fee of $49,900. Ongoing royalty fees are 4.0% of gross sales.