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Wiki-Licious
Wiki-Licious franchises at-home bakeries, known as 'cottages,' specializing in malasadas (Hawaiian donuts), cookies, and other baked goods, operated primarily under state cottage food laws. The business model involves licensing the Wiki-Licious brand, providing training and standards, and requiring franchisees to purchase supplies from affiliates like Wiki-Licious Distribution LLC. It targets home-based entrepreneurs serving local customers via home sales, farmers markets, and events in the competitive bakery industry.
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Franchise Costs
$225-$350/mo royalty (depending on territory size) + $2/mo technology fee
Financial Performance
Item 19 Financial Performance
This franchise did not provide Item 19 financial performance data.
Be careful if you are interested in investing. The lack of financial performance representations may indicate limited data or varying results across franchises.
Extracted Item 19 Section
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Unlock financial performance dataWiki-Licious Franchise Analysis
Picture transforming your home kitchen into a licensed cottage bakery slinging Hawaiian malasadas and gourmet cookies under state food laws. Wiki-Licious burst onto the franchising scene recently, stacking up locations faster than dough rises. But with such swift expansion in a niche market, does the system's foundation support long-term franchisee success, or is it more flash than substance? Unlock the full FDD breakdown to see what the trajectory really signals.
Wiki-Licious began franchising in 2022 from Anchorage, AK, growing aggressively from 31 locations in 2023 to 47 in 2024—a 52% jump—reaching 48 units total with one corporate spot. Projections call for 21 new units, signaling franchisor confidence, yet Item 20 data shows two non-renewals and two transfers, modest activity for a young system but worth watching for churn patterns. This home-based model leverages low-overhead cottage operations via home sales, markets, and events, but reliance on affiliate suppliers like Wiki-Licious Distribution LLC for required purchases could squeeze margins in a competitive bakery space.
Financials shine on entry: initial investment spans $8,810-$28,150 including the $5,000 franchise fee, ideal for bootstrapped entrepreneurs eyeing specialty food. Ongoing fees hit $225-$350 monthly royalties based on territory plus a $2 technology fee, keeping burdens light compared to retail bakeries. However, no Item 19 disclosure means zero earnings data from franchisees, a glaring red flag for investors craving proof of viability—especially without average revenues or profits to benchmark against the low costs. For risk-tolerant home bakers, the growth momentum tempts, but absent financial transparency, validate via direct outreach before committing.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How Wiki-Licious Compares
Key Insights
- One of the lowest investment costs in Specialty Food (ranked #1 of 15)
- Top 10 largest franchise system in Specialty Food
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Wiki-Licious Current | $9K – $28K | $5K | N/A | 48 |
| EDIBLE ARRANGEMENTS | $214K – $587K | $30K | 5.0% | 680 |
| HONEYBAKED HAM AND THE HONEYBAKED HAM AND CAFE CO. | $514K – $830K | $20K | 6.0% | 212 |
| CANTEEN | $9K – $44K | $3K | 5.3% | 100 |
| The Spice & Tea Exchange | $299K – $532K | $39K | 7.0% | 93 |
| GRAZE CRAZE | $167K – $326K | $50K | 6.0% | 89 |
Specialty Food Average 15 franchises | $229K – $480K | $28K | 6.9% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 15 Specialty Food franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
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Unlock location growth dataFranchisee Contacts
49 franchisee contacts on file from official FDD filings.
49 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a Wiki-Licious franchise ranges from $8,810 to $28,150. This includes a franchise fee of $5,000.