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EDIBLE ARRANGEMENTS
Edible Arrangements franchises operate retail stores, primarily in strip centers, malls, and non-traditional venues, selling sculpted fresh fruit floral arrangements, chocolate-covered fruit, smoothies, salads, baked goods, gift baskets, and related products like home goods and plush toys. The business model requires franchisees to follow specific recipes, standards, and procedures, including delivery within designated areas and participation in online programs. They target the general public seeking novel, fresh, healthy gift and treat options, competing with florists, caterers, and other gift basket providers.
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Franchise Costs
5% royalty (or $200/week, whichever greater) + 3.5% national marketing fund (up to 5% total marketing incl. 1.5% local) + $660-$1,300/mo technology, software, and website fees
Financial Performance
Item 19 Financial Performance
Data Based On: 672 franchised Businesses (out of 680 franchised Businesses in operation as of December 31, 2024) are included in this financial performance representation, segmented by years open.
* Calculated weighted average gross revenue: (670 units × $538,054 + 0 units × $0 + 2 units × $555,881) / 672 total units = $538,107.06. The median gross revenue of $515,984 is taken from the segment representing 'Businesses Open 3 or More Years,' which accounts for 670 out of the 672 total units in the sample, as no overall median for all units was explicitly provided. The document explicitly states that figures do not reflect costs of sales, operating expenses, or other costs/expenses to obtain net income or profit, so profit-related fields are set to null.
Extracted Item 19 Section
Avg. Revenue: $538,107
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Unlock financial performance dataEDIBLE ARRANGEMENTS Franchise Analysis
Picture fruit sculpted into stunning bouquets, a fresh twist on gifting that propelled Edible Arrangements from a novel idea to a 680-store network since 2001. Item 19 lays bare revenue snapshots across mature units, while SBA loan records hint at financing realities and hidden hurdles. But with system-wide shrinkage and vendor gripes in litigation, is this once-blooming brand still bearing fruit for new investors?
Diving into the 2025 FDD, Item 7 pegs initial investment at $213,500-$587,000, covering buildout for strip mall or non-traditional spots, plus $30,000 franchise fee. Ongoing fees bite with 5% royalty (minimum $200/week), 3.5% ad fund (up to 5% total marketing), and $660-$1,300 monthly tech fees. Item 19 shines brightly: average gross revenue hit $538,107, median $515,984 for 2023, suggesting solid top-line potential in the specialty food niche targeting healthy gifts over florists. Yet profitability hinges on tight recipe adherence and delivery ops—subtract costs, and margins vary wildly without disclosed bottoms.
System health flags caution: locations dropped 14% from 791 (2023) to 680 (2024), with just 1 projected new unit amid 91 terminations, 22 non-renewals, and 37 transfers. SBA data on 295 loans averages $237,383 but carries a 9.2% default rate, better than some but signaling execution risks. Litigation clusters around training shortfalls, vendor woes, and support lapses—breach claims that could foreshadow operational pitfalls. Prospective buyers must probe recent FDD Item 20 for unit-level performance breakdowns, audit vendor reliability via franchisee chats, and model scenarios against that revenue medians in contracting markets.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How EDIBLE ARRANGEMENTS Compares
Key Insights
- #1 largest franchise system in Specialty Food
- Lower than average SBA loan default rate in Specialty Food
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
EDIBLE ARRANGEMENTS Current | $214K – $587K | $30K | 5.0% | 680 |
| HONEYBAKED HAM AND THE HONEYBAKED HAM AND CAFE CO. | $514K – $830K | $20K | 6.0% | 212 |
| CANTEEN | $9K – $44K | $3K | 5.3% | 100 |
| The Spice & Tea Exchange | $299K – $532K | $39K | 7.0% | 93 |
| GRAZE CRAZE | $167K – $326K | $50K | 6.0% | 89 |
| DOC POPCORN | $175K – $414K | $15K | 6.0% | 79 |
Specialty Food Average 15 franchises | $229K – $480K | $28K | 6.9% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 15 Specialty Food franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+34 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for EDIBLE ARRANGEMENTS franchisees (2010 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
295 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
771 franchisee contacts on file from official FDD filings.
771 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Primarily non-renewal/termination disputes and breach of contract claims involving allegations of inadequate training, unreliable vendors, and system support failures.
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a EDIBLE ARRANGEMENTS franchise ranges from $213,500 to $587,000. This includes a franchise fee of $30,000. Ongoing royalty fees are 5.0% of gross sales.
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