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Wing it On!

Wing it On!

Wing It On! is a quick-service restaurant franchise specializing in a wide variety of chicken wings, chicken sandwiches, and other menu items. Franchisees operate under the Wing It On! brand, adhering to the franchisor's standards, methods, policies, and procedures for a complete system. The business targets consumers in the competitive quick-service restaurant market seeking flavorful chicken-based meals.

8locations
$219K–$473K
Since 2020
Food & BeverageSouth Elgin, ILCraveworthy LLCwww.wingiton.comDisclaimer

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Franchise Costs

Franchise Fee
$35,000
Initial Investment
$218,900 – $473,333
Royalty Rate
6.00%
Brand Fund
2.50%

6% royalty + 2.5% marketing fund

Financial Performance


Item 19 Financial Performance

Average Gross Revenue
$559,187.77
Median Gross Revenue
$503,930.77
Top Quartile Revenue
$888,509.01
Bottom Quartile Revenue
$307,452.16

Data Based On: 8 Wing it On! restaurants (7 non-corporate/franchised-like, 1 corporate/affiliate-owned) that were open for a full 12 months during the 2024 calendar year.

* The financial performance data is extracted from the '2024 Sales' table and summary AUV/Median figures in Item 19. The provided sample includes 8 stores, one of which ('Waterbury*') is explicitly marked as 'Corporate/affiliate -owned location'. Following the instruction to extract only individual franchise unit performance data and ignore company-owned units (unless no franchise data exists), calculations for average and median gross revenue are based on the 7 non-corporate stores. Individual sales for 7 non-corporate stores: $824,634.28, $952,383.73, $637,280.78, $322,349.16, $381,180.51, $503,930.77, $292,555.16. Calculated average gross revenue: (824634.28 + 952383.73 + 637280.78 + 322349.16 + 381180.51 + 503930.77 + 292555.16) / 7 = $559,187.77. Calculated median gross revenue (from sorted 7 non-corporate sales): $503,930.77. The document provides 'Annual AUV - Top 25% Full Year Stores: $888,509.01'. This value aligns with the average of the top 2 sales from the entire 8-store sample (which happen to be franchise stores): ($952,383.73 + $824,634.28) / 2 = $888,509.01. This is used for 'revenue_top_quartile'. For 'revenue_bottom_quartile', the document does not explicitly provide a 'bottom 25%' figure. It is calculated as the average of the bottom 2 sales from the 7 non-corporate stores: ($292,555.16 + $322,349.16) / 2 = $307,452.16. No information on net income, net profit, EBITDA, or expense data was provided, therefore corresponding fields and best-guess profit ranges are set to null.

Extracted Item 19 Section

Avg. Revenue: $559,188

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Wing it On! Franchise Analysis

A newcomer to franchising since 2020, Wing It On! specializes in chicken wings amid fierce QSR competition, backed by Craveworthy LLC. Item 19 reveals revenue snapshots from a tiny system of just 8 franchise units, while growth contraction and legal entanglements paint a turbulent picture. Does this brand's bold flavors translate to stable investment returns, or is the real story hidden in the shrinkage?

Wing It On! entered franchising only five years ago, starting with promise but hitting a wall: total locations fell from 11 in 2023 to 12 (8 franchised, 4 corporate) in 2024—a stark 27% franchise contraction per FDD data. Projected openings sit at a modest 3 new units, with 2 system transfers signaling some activity, but 4 SBA loans averaging $282K hint at financing hurdles for franchisees. Litigation flags a messy breach of development agreement by a former franchisee, countered with claims of franchisor misrepresentation and Nevada trade practice violations; the parent company's bankruptcy history adds risk. These metrics scream early-stage volatility—few units mean unproven scalability.

Financials tempt on paper: initial investment spans $218,900-$473,333 including $35K franchise fee, with 6% royalties plus 2.5% ad fund. Item 19 shines here, disclosing average gross sales of $559,188 and median $503,931 across units—respectable for a micro-system, implying potential AUVs beating some QSR peers if expenses align. Yet without EBITDA margins or profit data, true franchisee take-home remains opaque; factor in contraction and legal baggage, and payback could stretch beyond 5-7 years. For chicken wing enthusiasts eyeing QSR, this is high-risk/high-reward—diligent FDD scrutiny essential before biting.

Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.

How Wing it On! Compares

Key Insights

  • Lower investment than 75% of Fast Food franchises
FranchiseInvestmentFeeRoyaltyLocations
Wing it On!
Current
$219K – $473K$35K6.0%8
MCDONALD'S$1.5M – $2.6M$45KN/A12,772
LITTLE CAESARS$377K – $1.8M$20K6.0%3,788
AFC$45K – $151K$6K9.5%3,572
KFC (NON-TRADITIONAL)$1.2M – $4.2M$45KN/A3,404
SONIC DRIVE-IN$1.5M – $2.5M$15K5.0%3,120
Fast Food Average
132 franchises
$602K – $1.6M$35K6.1%

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 132 Fast Food franchises by location count.

Locations & Growth


Outlet Growth Over Time

Total outlets at end of each year

Geographic Distribution (2024)

Outlets by state across the United States

Top States
1NJ
2
2CT
2
3NC
1
4TX
1
5FL
1
6NY
1
7AL
0
8GA
0

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SBA Loan History


Historical SBA 7(a) loan data for Wing it On! franchisees (20182022)

Total Loans
4
Average Loan
$282,250
Total Volume
$1.1M
Default Rate
0.0%

Loans by Year

SBA 7(a) loan activity over time

* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.

4 SBA loans on record

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Franchisee Contacts

8 franchisee contacts on file from official FDD filings.

8 Contacts Available

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Due Diligence


Litigation (Item 3)

Franchisee Cases1

Breach of development agreement by former franchisee for failing to open restaurants, with counterclaims alleging fraudulent and negligent misrepresentation, breach of good faith, and violation of Nevada deceptive trade practices act.

Bankruptcy (Item 4)

Bankruptcy HistoryYes

Roti Restaurants, LLC filed Chapter 11 on August 23, 2024; Christopher Gumprecht (VP of Marketing and IT for Big Chicken and Craveworthy) was VP of Technology at Roti at the time.

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations
0
Non-Renewals
0
Reacquired
1
Ceased Ops
2
Transfers
2
Sold to Franchisees
0
Projected New
3

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Frequently Asked Questions

The total initial investment to open a Wing it On! franchise ranges from $218,900 to $473,333. This includes a franchise fee of $35,000. Ongoing royalty fees are 6.0% of gross sales.