WOODCRAFT
Woodcraft franchises operate retail stores under the WOODCRAFT® name, dedicated to selling woodworking products including tools, supplies, books, and related items, as well as providing services such as seminars, classes, demonstrations, and educational programs. The business model focuses on retail sales combined with hands-on educational experiences to build customer loyalty and community. Target market includes woodworking hobbyists, DIY enthusiasts, and professionals seeking high-quality supplies and learning opportunities.
Franchise Costs
5% royalty + 1% marketing fund (1.5% after year 2) + $289-$450/mo Retail System Support Fee + $20/mo Gift Card Program fee
Financial Performance
Item 19 Financial Performance
Data Based On: 58 franchisee-owned Woodcraft Retail Stores that were open for the entire 12-month period ended December 31, 2024
* The financial performance data is provided for 58 franchisee-owned Woodcraft Retail Stores for the period January 1 - December 31, 2024. The 'Average Gross Revenues' for the 'Top 50%' segment ($2,313,520) was used for 'revenue_top_quartile', and the 'Average Gross Revenues' for the 'Bottom 50%' segment ($1,499,246) was used for 'revenue_bottom_quartile', as explicit quartile data was not available. The overall Average Gross Revenue ($1,906,383) was verified by calculating the weighted average of the 'Bottom 50%' (29 units x $1,499,246) and 'Top 50%' (29 units x $2,313,520) segments, which resulted in $1,906,383.0. A discrepancy was observed for 'Average Gross Profit': while the table states 'Average Gross Revenues - Cost of Goods Sold = Gross Profit' in the notes, the explicitly listed 'Average Gross Profit' ($646,060) in the 'All Franchisee-Owned Stores' column does not equal 'Average Gross Revenues' ($1,906,383) minus 'Average Cost of Goods Sold' ($1,182,578), which would be $723,805. Similar discrepancies were found for the 'Bottom 50%' and 'Top 50%' segments. As per instructions, the explicitly labeled 'Average Gross Profit' of $646,060 was used. The document explicitly states that operating costs and other expenses were not included, thus net income, net profit, and EBITDA figures cannot be determined or estimated, leading to these values being set to null.
Extracted Item 19 Section
How WOODCRAFT Compares
Key Insights
- Higher investment than 91% of Specialty Retail franchises
- Higher than average SBA loan default rate in Specialty Retail
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
WOODCRAFT Current | $574K – $753K | $50K | 5.0% | 58 |
| MERLE NORMAN COSMETICS | $48K – $260K | N/A | N/A | 797 |
| CORNWELL | $80K – $324K | N/A | N/A | 793 |
| BATTERIES PLUS | $263K – $497K | $45K | 5.0% | 604 |
| PET SUPPLIES PLUS | $537K – $2.0M | $50K | 3.0% | 502 |
| WILD BIRDS UNLIMITED | $227K – $379K | $40K | 4.0% | 340 |
Specialty Retail Average 46 franchises | $285K – $708K | $38K | 5.0% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 46 Specialty Retail franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+19 more states
SBA Loan History
Historical SBA 7(a) loan data for WOODCRAFT franchisees (2010 – 2024)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
Franchisee Contacts
58 franchisee contacts on file from official FDD filings.
| Name | SBA Loan |
|---|---|
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
58 Contacts Available
Unlock all WOODCRAFT franchisee contacts with verified contact information
Due Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
The total initial investment to open a WOODCRAFT franchise ranges from $573,789 to $752,692. This includes a franchise fee of $50,000. Ongoing royalty fees are 5.0% of gross sales.
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