WILD BIRDS UNLIMITED
Wild Birds Unlimited franchises retail stores that sell bird feeders, bird seed, and nature-related gifts, providing customers with advice, top-quality products, and a pleasant shopping experience to enhance their enjoyment of wild birds and nature. The business model involves operating under the WILD BIRDS UNLIMITED system with standardized products, layout, and decor, targeting backyard bird feeding hobbyists, bird watchers, and purchasers of nature-themed gifts. Stores typically range from 1,200 to 1,700 square feet and compete in a mature market with garden stores and similar retailers.
Franchise Costs
4% royalty + 1% ad fund + $350/mo technology fee
Financial Performance
Item 19 Financial Performance
Data Based On: Data based on 320 franchised stores operating for at least 2 full consecutive years leading up to December 31st, 2024, included in the Same Store Sales Percent Change schedule.
* The provided pages (Item 19, Schedule 1) contain only 'Same Store Sales Percent Change' data, not absolute dollar figures for gross revenue, net income, net profit, or EBITDA. Therefore, these specific financial metrics cannot be extracted or calculated from the given information.
Extracted Item 19 Section
How WILD BIRDS UNLIMITED Compares
Key Insights
- Top 10 largest franchise system in Specialty Retail
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
WILD BIRDS UNLIMITED Current | $227K – $379K | $40K | 4.0% | 340 |
| MERLE NORMAN COSMETICS | $48K – $260K | N/A | N/A | 797 |
| CORNWELL | $80K – $324K | N/A | N/A | 793 |
| BATTERIES PLUS | $263K – $497K | $45K | 5.0% | 604 |
| PET SUPPLIES PLUS | $537K – $2.0M | $50K | 3.0% | 502 |
| YOUR CBD STORE | $96K – $151K | $20K | 2.0% | 275 |
Specialty Retail Average 46 franchises | $285K – $708K | $38K | 5.0% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 46 Specialty Retail franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+29 more states
SBA Loan History
Historical SBA 7(a) loan data for WILD BIRDS UNLIMITED franchisees (2010 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
Franchisee Contacts
426 franchisee contacts on file from official FDD filings.
| Name | SBA Loan |
|---|---|
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
426 Contacts Available
Unlock all WILD BIRDS UNLIMITED franchisee contacts with verified contact information
Due Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
The total initial investment to open a WILD BIRDS UNLIMITED franchise ranges from $226,601 to $378,977. This includes a franchise fee of $40,000. Ongoing royalty fees are 4.0% of gross sales.
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