MERLE NORMAN COSMETICS

Merle Norman Cosmetics, Inc. franchises independently-owned retail stores called 'Studios' that sell high-quality proprietary skin care, color cosmetics, and related products manufactured by the franchisor, while providing free individualized makeover lessons and customer instruction. The business model centers on distributing Merle Norman products through these Studios, with franchisees required to purchase initial inventory packages, adhere to merchandising and operational standards, and focus primarily on MN Products. The target market includes consumers seeking cosmetics priced between department stores and drug stores, emphasizing personalized service and product education in a professional studio environment.