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WOW 1 DAY PAINTING
WOW 1 DAY PAINTING franchises provide professional commercial and residential painting services, uniquely focused on completing most projects in one day through strategic operating plans, sufficient trained staff, proprietary software, and a centralized Sales Center for bookings and customer management. Their business model encompasses brand development, comprehensive training, marketing programs, ongoing coaching, and access to exclusive marks. They target homeowners and businesses in a competitive market against local painters, other franchises, and seasonal companies.
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Franchise Costs
6% royalty + 5% sales, marketing & technology fee
Financial Performance
Item 19 Financial Performance
Data Based On: Data compiled from all WOW 1 DAY PAINTING Franchised Businesses operating in the United States and Canada for at least 1 day in the 20232024 calendar year, covering 56 franchised units.
* All extracted figures are based on the 'U.S. and Canadian Franchisees – Calendar Year 20232024 (reported in US Dollars)' combined table on page 4, using corrected/revised values from the OCR. The document indicates that foreign exchange rates were applied to Canadian figures within this combined chart at an average CAD:USD exchange rate of 0.7302. - average_gross_profit was calculated by multiplying the average_gross_revenue ($563,460) by the Average Gross Profit Margin for 'All Franchisees' (38.8% or 0.388). - best_guess_profit_low was calculated by multiplying the average_gross_revenue ($563,460) by the lowest observed average gross profit margin (38.0% or 0.380) from the 'Franchisees operating over 24 months' segment in the combined U.S. and Canadian table. - best_guess_profit_high was calculated by multiplying the average_gross_revenue ($563,460) by the highest observed average gross profit margin (45.3% or 0.453) from the 'Franchisees operating 12 - 24 months' segment in the combined U.S. and Canadian table.
Extracted Item 19 Section
Avg. Revenue: $563,460
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Unlock financial performance dataWOW 1 DAY PAINTING Franchise Analysis
What if a painting franchise could finish jobs in one day and paint a path to solid returns? WOW 1 Day Painting, franchising since 2010, offers Item 19 financial disclosures alongside SBA loan records and a history of measured expansion amid some franchisee friction. But with recent growth stalling and legal shadows in the FDD, does this system's trajectory promise stability or signal caution for your capital?
System health shows modest momentum: from 42 locations in 2022 to 46 in 2023 (+10% growth), but current count at 44 with just 2 projected new units. Item 20 flags risks with 6 terminations and 6 non-renewals, plus 1 transfer—higher churn than top performers, hinting at operational pressures in a competitive home services market. Litigation in Item 3 reveals franchisee claims of misrepresentation and breach, countered by the franchisor, ending in default judgments; this underscores execution challenges despite the one-day promise via proprietary tools and centralized sales.
Financials tempt with Item 19 data: average gross revenue $563,460, median $397,020 across units, and estimated profits $214,115-$255,247—implying strong 38-45% margins if achieved. Entry via $40,000 franchise fee and $88,300-$182,200 total investment keeps barriers lower than many services peers, funded by 16 SBA loans averaging $101,625 but with a 6.2% default rate. At 6% royalty plus 5% sales/marketing/tech fee, ongoing costs bite into top lines, yet high revenues suggest viability for operators mastering staffing and the model's speed edge—provided they navigate the system's uneven retention.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How WOW 1 DAY PAINTING Compares
Key Insights
- Lower than average SBA loan default rate in Home Services
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
WOW 1 DAY PAINTING Current | $88K – $182K | $40K | 6.0% | 44 |
| MERRY MAIDS | $127K – $166K | $55K | 7.0% | 933 |
| HOLIDAY LIGHTING HEROES | $136K – $164K | $118K | 10.0% | 672 |
| MOSQUITO AUTHORITY | $54K – $128K | $45K | 10.0% | 546 |
| Culligan | $130K – $814K | $40K | 2.0% | 460 |
| MOSQUITO JOE | $150K – $192K | $43K | 10.0% | 415 |
Home Services Average 136 franchises | $142K – $269K | $52K | 6.9% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 136 Home Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2023)
Outlets by state across the United States
+15 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for WOW 1 DAY PAINTING franchisees (2018 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
16 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
139 franchisee contacts on file from official FDD filings.
139 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Misrepresentation and breach of contract claims by a franchisee, with franchisor counterclaims for breach of contract and accounts receivable; subsequent franchisor action for breach of contract and tortious interference resulting in default judgment.
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a WOW 1 DAY PAINTING franchise ranges from $88,300 to $182,200. This includes a franchise fee of $40,000. Ongoing royalty fees are 6.0% of gross sales.
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