WSI
WSI franchises enable owners to operate independent digital marketing businesses offering full-service solutions such as SEO, web design, social media marketing, content marketing, and online advertising to businesses under the WSI trademark. Franchisees access the WSI eMarketplace for certified suppliers providing services at wholesale rates, supported by training, strategies like the WSI Internet Solutions Lifecycle, and a global network with 29 years of experience. The business model targets businesses seeking customized digital marketing to achieve their goals, with options for regional, national, or international territories.
Franchise Costs
Tiered monthly Management Services Fee ($500-$2,500/mo) + $475/mo technology + $100/mo branding fund + $99/person/mo education fee.
Financial Performance
Item 19 Financial Performance
Data Based On: 166 franchised outlets in the United States with an active franchise agreement, reporting for the 2024 Fiscal Year (January 1, 2024, to December 31, 2024).
Extracted Item 19 Section
How WSI Compares
Key Insights
- Higher than average SBA loan default rate in Business Services
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
WSI Current | $77K – $91K | $65K | N/A | 154 |
| Bimbo Foods Bakeries Distribution, LLC | $14K – $607K | N/A | N/A | 6,454 |
| THE UPS STORE (TRADITIONAL) | $216K – $609K | $30K | 5.0% | 4,500 |
| JACKSON HEWITT TAX SERVICE | $71K – $105K | $25K | 15.0% | 2,744 |
| CRUISE PLANNERS | $2K – $21K | $11K | 3.0% | 2,655 |
| SERVPRO (UNIT) | $259K – $380K | $100K | 10.0% | 2,286 |
Business Services Average 188 franchises | $118K – $284K | $46K | 10.4% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 188 Business Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+23 more states
SBA Loan History
Historical SBA 7(a) loan data for WSI franchisees (2011 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
Due Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
The total initial investment to open a WSI franchise ranges from $77,400 to $90,500. This includes a franchise fee of $64,700.
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Also includes FDDs for
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