WSI
WSI franchises enable owners to operate independent digital marketing businesses offering full-service solutions such as SEO, web design, social media marketing, content marketing, and online advertising to businesses under the WSI trademark. Franchisees access the WSI eMarketplace for certified suppliers providing services at wholesale rates, supported by training, strategies like the WSI Internet Solutions Lifecycle, and a global network with 29 years of experience. The business model targets businesses seeking customized digital marketing to achieve their goals, with options for regional, national, or international territories.
Disclaimer: This information was extracted using AI from public Franchise Disclosure Documents and should be independently verified. This is not financial or legal advice. Always review official FDD filings before making investment decisions.
Overview
Financial Requirements
Tiered monthly Management Services Fee ($500-$2,500/mo) + $475/mo technology + $100/mo branding fund + $99/person/mo education fee.
Franchise Stats
Financial Performance
Item 19 Financial Performance
Data Based On: 166 franchised outlets in the United States with an active franchise agreement, reporting for the 2024 Fiscal Year (January 1, 2024, to December 31, 2024).
Extracted Item 19 Section
How WSI Compares to Other Business Services Franchises
Key Insights
- Higher than average SBA loan default rate in Business Services
| Franchise | Investment Range | Franchise Fee | Royalty | Locations |
|---|---|---|---|---|
WSI Current | $77K - $91K | $65K | N/A | 154 |
| Bimbo Foods Bakeries Distribution, LLC | $14K - $607K | N/A | N/A | 6,454 |
| THE UPS STORE (TRADITIONAL) | $216K - $609K | $30K | 5.0% | 4,500 |
| JACKSON HEWITT TAX SERVICE | $71K - $105K | $25K | 15.0% | 2,744 |
| CRUISE PLANNERS | $2K - $21K | $11K | 3.0% | 2,655 |
| SERVPRO (UNIT) | $259K - $380K | $100K | 10.0% | 2,286 |
Business Services Average 187 franchises | $118K - $285K | $46K | 10.4% | - |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 187 Business Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+23 more states
SBA Loan History
Historical SBA 7(a) loan data for WSI franchisees (2011 - 2025)
Loans by Year
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
Due Diligence
Litigation (Item 3)
No litigation involving franchisees reported in the FDD.
Bankruptcy (Item 4)
No bankruptcy history reported in the FDD.
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
How much does it cost to open a WSI franchise?
The total initial investment to open a WSI franchise ranges from $77,400 to $90,500. This includes a franchise fee of $64,700.
How many WSI franchise locations are there?
As of the 2025 FDD, WSI has 154 franchise locations. The company has been franchising since 1997.
Can you get an SBA loan for a WSI franchise?
Yes, SBA loans are available for WSI franchises. Historical data shows 16 SBA 7(a) loans have been approved for WSI franchisees, with an average loan amount of $168,456. The historical default rate is 0.0%.
Is WSI a good franchise to buy?
WSI shows several positive indicators: established brand with 154+ locations, transparent financial performance data (Item 19), low SBA loan default rate. However, franchise success depends on many factors including location, local market conditions, and owner involvement. We recommend speaking with existing franchisees and consulting with a franchise attorney before making a decision.
Interested in WSI?
Talk to a franchise advisor to get personalized guidance and learn if WSI is the right fit for you.
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