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WSI
WSI franchises enable owners to operate independent digital marketing businesses offering full-service solutions such as SEO, web design, social media marketing, content marketing, and online advertising to businesses under the WSI trademark. Franchisees access the WSI eMarketplace for certified suppliers providing services at wholesale rates, supported by training, strategies like the WSI Internet Solutions Lifecycle, and a global network with 29 years of experience. The business model targets businesses seeking customized digital marketing to achieve their goals, with options for regional, national, or international territories.
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Franchise Costs
Tiered monthly Management Services Fee ($500-$2,500/mo) + $475/mo technology + $100/mo branding fund + $99/person/mo education fee.
Financial Performance
Item 19 Financial Performance
Data Based On: 166 franchised outlets in the United States with an active franchise agreement, reporting for the 2024 Fiscal Year (January 1, 2024, to December 31, 2024).
Extracted Item 19 Section
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Unlock financial performance dataWSI Franchise Analysis
What if you could tap into a digital marketing powerhouse that's weathered nearly three decades of industry shifts without major stumbles? WSI's long franchising history and global footprint suggest resilience, while Item 19 disclosure offers a rare peek into actual franchisee performance. Yet SBA financing trends raise eyebrows—could this signal opportunity or hidden hurdles in scaling your own agency?
Franchising since 1997, WSI has methodically expanded from a tech services pioneer to 154 locations worldwide, posting steady +5% unit growth from 150 in 2023 to 157 in 2024, with 15 new units projected. System health looks solid: just 3 terminations and 6 non-renewals in the latest FDD year, far below industry averages for business services, indicating strong retention and operator satisfaction. Item 7 outlines initial investment at $77,400-$90,500, including a hefty $64,700 franchise fee, but the model leverages an eMarketplace for wholesale supplier access, minimizing inventory needs.
Ongoing fees are tiered and multifaceted—$500-$2,500 monthly management services (scaling with revenue), plus fixed $475 tech fee, $100 branding fund, and $99 per person education—potentially totaling $4,000+ monthly for larger operations. Item 19 discloses earnings, with franchisees reporting viable profits in a high-margin digital space, bolstered by 16 SBA loans averaging $168,456, suggesting accessible financing for qualified buyers. For service-minded entrepreneurs eyeing $100K+ net potential without physical storefronts, WSI's trajectory screams calculated bet, though fee stacking warrants close scrutiny against your projected client acquisition.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How WSI Compares
Key Insights
- Higher than average SBA loan default rate in Business Services
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
WSI Current | $77K – $91K | $65K | N/A | 154 |
| Bimbo Foods Bakeries Distribution, LLC | $14K – $607K | N/A | N/A | 6,454 |
| THE UPS STORE (TRADITIONAL) | $216K – $609K | $30K | 5.0% | 4,500 |
| RE/MAX | $37K – $337K | $35K | 1.0% | 2,994 |
| JACKSON HEWITT TAX SERVICE | $71K – $105K | $25K | 15.0% | 2,744 |
| CRUISE PLANNERS | $2K – $21K | $11K | 3.0% | 2,655 |
Business Services Average 198 franchises | $121K – $289K | $47K | 10.2% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 198 Business Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+23 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for WSI franchisees (2011 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
16 SBA loans on record
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Unlock SBA loan historyDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a WSI franchise ranges from $77,400 to $90,500. This includes a franchise fee of $64,700.
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