WSI

WSI

WSI franchises enable owners to operate independent digital marketing businesses offering full-service solutions such as SEO, web design, social media marketing, content marketing, and online advertising to businesses under the WSI trademark. Franchisees access the WSI eMarketplace for certified suppliers providing services at wholesale rates, supported by training, strategies like the WSI Internet Solutions Lifecycle, and a global network with 29 years of experience. The business model targets businesses seeking customized digital marketing to achieve their goals, with options for regional, national, or international territories.

154
Locations
$77K–$91K
Investment
Since 1997
Franchising
ServicesToronto, ONWorld Technology Group Inc.www.wsiworld.comDisclaimer

Franchise Costs


Franchise Fee
$64,700
Item 5 of FDD
Initial Investment Range
$77,400 $90,500
Low: $77,400High: $90,500
Item 7 of FDD
Royalty Rate
N/A
Brand Fund
N/A
Item 6 of FDD
Fixed Monthly Fees
$1,174 – $3,174
Item 6 of FDD

Tiered monthly Management Services Fee ($500-$2,500/mo) + $475/mo technology + $100/mo branding fund + $99/person/mo education fee.

Financial Performance


Item 19 Financial Performance

Data Based On: 166 franchised outlets in the United States with an active franchise agreement, reporting for the 2024 Fiscal Year (January 1, 2024, to December 31, 2024).

Extracted Item 19 Section

How WSI Compares


Key Insights

  • Higher than average SBA loan default rate in Business Services
FranchiseInvestmentFeeRoyaltyLocations
WSI
Current
$77K – $91K$65KN/A154
Bimbo Foods Bakeries Distribution, LLC$14K – $607KN/AN/A6,454
THE UPS STORE (TRADITIONAL)$216K – $609K$30K5.0%4,500
JACKSON HEWITT TAX SERVICE$71K – $105K$25K15.0%2,744
CRUISE PLANNERS$2K – $21K$11K3.0%2,655
SERVPRO (UNIT)$259K – $380K$100K10.0%2,286
Business Services Average
188 franchises
$118K – $284K$46K10.4%

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 188 Business Services franchises by location count.

Locations & Growth


Outlet Growth Over Time

Total outlets at end of each year

Geographic Distribution (2024)

Outlets by state across the United States

Top States
1CA
18
2TX
16
3NJ
10
4PA
10
5GA
9
6FL
8
7NC
8
8CT
6
9IL
6
10NY
5
11MA
5
12AZ
4
13DE
4
14IN
4
15CO
3

+23 more states

SBA Loan History


Historical SBA 7(a) loan data for WSI franchisees (20112025)

Total Loans
16
Average Loan
$168,456
Total Volume
$2.7M
Default Rate
0.0%

Loans by Year

SBA 7(a) loan activity over time

* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.

Due Diligence


Litigation (Item 3)

Franchisee Cases0
No litigation involving franchisees reported

Bankruptcy (Item 4)

Bankruptcy HistoryNo
No bankruptcy history reported

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations
3
Non-Renewals
6
Reacquired
0
Ceased Ops
3
Transfers
0
Sold to Franchisees
0
Projected New
15

Frequently Asked Questions


The total initial investment to open a WSI franchise ranges from $77,400 to $90,500. This includes a franchise fee of $64,700.

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Also includes FDDs for

THE UPS STORE (TRADITIONAL)
THE UPS STORE (TRADITIONAL)
AMERIPRISE FINANCIAL SERVICES LLC
AMERIPRISE FINANCIAL SERVICES LLC
JACKSON HEWITT TAX SERVICE
JACKSON HEWITT TAX SERVICE
SERVPRO (UNIT)
SERVPRO (UNIT)
H&R BLOCK
H&R BLOCK
+1,700 more