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1-800-FLOWERS/1-800-FLOWERS.COM
1-800-Flowers.com Franchise Co., Inc. offers franchises for retail flower shops that sell flowers, plants, fresh fruit bouquets, cookies, candy, gift baskets, novelty items, personalized gifts, and related products and services to the general public. The franchisor provides three programs: Standard Franchise for new standalone units, Co-Brand Franchise to convert existing flower shops, and a Fruit Bouquets add-on for eligible units, integrating franchisees into the BloomNet network for order fulfillment from e-commerce and phone sales. Their business model relies on initial franchise fees, ongoing royalties, and leveraging the parent company's national brand and ordering system to target gift-giving consumers.
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Franchise Costs
6% royalty + 3% marketing fund (not currently charged) + $100-$150/mo website hosting + $0-$1,900/mo BloomNet fees (membership, access, software). Rent $2,500-$7,500/mo if subleased.
Financial Performance
Item 19 Financial Performance
This franchise did not provide Item 19 financial performance data.
Be careful if you are interested in investing. The lack of financial performance representations may indicate limited data or varying results across franchises.
Extracted Item 19 Section
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Unlock financial performance data1-800-FLOWERS/1-800-FLOWERS.COM Franchise Analysis
Picture leveraging a floral empire built on impulse gifting and e-commerce dominance, where franchisees plug into a seamless national fulfillment network for flowers, fruits, and gourmet treats. Yet, with no Item 19 financial performance representations and a trail of non-renewals plus SBA loan activity, the franchise's trajectory hints at underlying pressures. Does this setup deliver the bouquet of profits or wilt under retail challenges?
Item 7 lays out a hefty entry: $30,000 franchise fee plus total initial investment from $258,500 to $932,500, covering buildout, inventory, and subleased rent at $2,500-$7,500 monthly. Ongoing costs bite with 6% royalties, a 3% brand fund (currently not enforced), $100-$150 monthly website hosting, and BloomNet fees up to $1,900 monthly for e-com order access. No Item 19 means zero disclosed revenue or profit benchmarks, forcing buyers to scrutinize the eight SBA loans averaging $691,125—suggesting operators need substantial financing amid high upfronts. Co-brand options for existing shops lower barriers, but standard units demand prime retail spots.
System shrinkage from 50 to 37 locations (-26%) underscores fragility, with one termination and seven non-renewals signaling franchisee exits. Litigation history flags multiple franchisee suits alleging breach, fraud, and unfair competition, eroding trust. For buyers, this paints a high-risk play in a brand-heavy gifting niche: probe recent FDD updates on BloomNet reliance, validate e-com order volumes driving 2002-launched franchises, and assess if -26% contraction reflects market saturation or execution woes before committing seven figures.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How 1-800-FLOWERS/1-800-FLOWERS.COM Compares
Key Insights
- Top 10 largest franchise system in General Retail
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
1-800-FLOWERS/1-800-FLOWERS.COM Current | $259K – $933K | $30K | 6.0% | 37 |
| ACE HARDWARE | $604K – $2.0M | $5K | N/A | 4,885 |
| DO IT BEST CORP. | $853K – $1.6M | $9K | N/A | 3,555 |
| WINDOW WORLD, WORLD OF WINDOWS | $123K – $363K | $45K | N/A | 211 |
| FLEET FEET, FLEET FEET TRIATHLETE | $352K – $652K | $45K | 4.0% | 197 |
| PRETZELMAKER | $392K – $573K | $25K | 7.0% | 129 |
General Retail Average 14 franchises | $530K – $1.0M | $108K | 5.7% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 14 General Retail franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2025)
Outlets by state across the United States
+6 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for 1-800-FLOWERS/1-800-FLOWERS.COM franchisees (2017 – 2024)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
8 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
71 franchisee contacts on file from official FDD filings.
71 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Breach of contract, covenant of good faith and fair dealing, unfair competition, fraud, and statutory violations by multiple franchisees
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a 1-800-FLOWERS/1-800-FLOWERS.COM franchise ranges from $258,500 to $932,500. This includes a franchise fee of $30,000. Ongoing royalty fees are 6.0% of gross sales.
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