2ND FAMILY HOMECARE AND SUPPORT SERVICES

Item 7 pegs total investment at $119,825-$217,500, including a $60,000 franchise fee, with ongoing royalties at 5.5% (enforced by monthly minimums), a brand fund of the greater of 1% or $500/month, plus fixed $1,100/month for systems and software—fees that could strain slim margins early on. Item 19 discloses average gross revenue of $14,072 and median of $6,940 across units (likely monthly figures given the scale), painting a picture of modest performance in a high-touch industry; the wide avg-median gap signals a few outperformers lifting the rest. Only 24 franchise locations plus one corporate unit as of 2025, up 380% from five in 2024, with 23 projected new units, reflect hyper-growth from a 2017 franchising launch—but such velocity from a tiny base often masks high failure risks before maturity.

SBA data shows just one loan averaging $140,600, suggesting limited bank appetite or few takers scaling up. This Eldersburg, MD-based brand targets non-medical care for seniors and disabled clients via standardized training and territories, but low revenues relative to $2,600+ monthly fixed-ish fees (brand min + software) flag cash flow squeezes for underperformers. Explosive unit count growth is a green light for momentum, yet the revenue skinniness and fee burdens mean prospective owners need aggressive client acquisition to break even—ideal for operators with care networks, risky for novices chasing senior care hype without a sales edge.