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COMFORT KEEPERS
Comfort Keepers franchises operate in-home care businesses providing homemaker/companionship services, personal care, and personal technology services and equipment to the elderly and other adults needing assistance with daily living. Qualified franchisees may also offer approved private duty nursing services, with care plans customized from periodic to live-in arrangements. The primary target market is individuals aged 65 and older, a demographic projected to grow significantly by 2050, competing in the expanding in-home care industry.
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Franchise Costs
5% royalty (greater of 5% or $500/mo for first 24 months) + lesser of 2% or $803/mo national brand fund + minimum $1,000/mo local advertising + $1,250 annual POSH subscription (~$104/mo)
Financial Performance
Item 19 Financial Performance
Data Based On: 600 Franchised Businesses Open One Year or More Ending August 31, 2024 (from Table 1) for revenue; 199 franchisees (operating 200 franchised businesses) open at least 12 months at August 31, 2025, segmented by financial performance quadrants (from Table 2) for quartiles; and 51 franchisees participating in Performance Management Groups (PMGs) who provided full-year financial data for January 1, 2023, to December 31, 2024 (from Table 4) for profit margins and expenses.
* Average gross revenue and median gross revenue are sourced from Table No. 1, 'All Franchised Businesses Open One Year or More Ending August 31, 2024' row, which reports data for 600 franchised businesses. Revenue top quartile (Quadrant 1 average) and revenue bottom quartile (Quadrant 4 average) are sourced from Table No. 2, which reports data for 199 franchisees segmented by financial performance. These values represent the average net revenue for the highest and lowest performing quadrants, respectively. Average gross profit is calculated by applying the 'Average Gross Margin' of 39.2% (from Table No. 4) to the average gross revenue from Table No. 1 ($1,277,857 * 0.392 = $500,919.944). Average net profit is calculated by subtracting the 'Average Operating Expense %' of 29.3% (from Table No. 4) from the 'Average Gross Margin' of 39.2% (from Table No. 4), resulting in a net profit percentage of 9.9%. This percentage is then applied to the average gross revenue from Table No. 1 ($1,277,857 * 0.099 = $126,507.843). Best guess profit low is estimated by subtracting the 'Median Operating Expense %' of 29.7% (from Table No. 4) from the 'Median Gross Margin' of 37.2% (from Table No. 4), resulting in a profit percentage of 7.5%. This is applied to the average gross revenue from Table No. 1 ($1,277,857 * 0.075 = $95,839.275). Best guess profit high is estimated by applying the 'Median Owners' Discretionary Profit' of 11.0% (from Table No. 4) to the average gross revenue from Table No. 1 ($1,277,857 * 0.110 = $140,564.27). It is noted that profit percentages from Table No. 4 (based on 51 franchisees in PMGs) are applied to the average revenue from Table No. 1 (based on 600 franchised businesses). This assumes the profit structure is broadly consistent across different franchisee groups, providing the best available estimation for profit ranges.
Extracted Item 19 Section
Avg. Revenue: $1,277,857
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Unlock financial performance dataCOMFORT KEEPERS Franchise Analysis
In the exploding senior care market, Comfort Keepers taps into a demographic boom with customized in-home services that go beyond basic companionship. Item 19 earnings data uncovers a wide performance spectrum, while SBA lending history and minimal terminations paint a picture of operational resilience. Yet with high transfers and a recent master franchisee dispute, does this system deliver steady returns or reward only the elite operators?
Item 7 details the initial investment at $119,560-$190,700, including a $55,000 franchise fee, covering build-out, training, and vehicles for territories serving the 65+ crowd projected to surge by 2050. Ongoing fees hit hard early: 5% royalty (minimum $500/month for 24 months), 2% brand fund (capped at $803/month), $1,000/month local ads, and $1,250/year POSH subscription—equating to about 10% of revenue in fixed costs for underperformers. Item 19 shines with average gross sales of $1,277,857 and median $857,010 from 2024 data across 619 franchised units (5 corporate), projecting 9 new openings amid +7% growth from 578 to 619 locations.
Profit estimates range $95,839-$140,564 for top quartiles after expenses, but the avg-median gap signals star performers drive results—ideal for hands-on owners scaling private duty nursing add-ons. System health impresses: just 3 terminations, 1 non-renewal, but 31 transfers suggest some reshuffling; SBA data bolsters confidence with 100 loans averaging $674,226 and a tiny 2% default rate. A single litigation over master royalties and non-compete adds minor noise to an otherwise robust FDD, making this a calculated bet on aging-in-place demand if you nail territory execution.
Analysis based on the 2026 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How COMFORT KEEPERS Compares
Key Insights
- Lower investment than 80% of Personal Care Services franchises
- #2 largest franchise system in Personal Care Services
- Lower than average SBA loan default rate in Personal Care Services
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
COMFORT KEEPERS Current | $120K – $191K | $55K | 5.0% | 619 |
| COST CUTTERS | $184K – $336K | $40K | 5.0% | 911 |
| REGAL NAILS SALON & SPA | $173K – $722K | $25K | N/A | 513 |
| PALM BEACH TAN | $639K – $1.0M | $30K | 6.0% | 398 |
| HOUSE OF COLOUR | $33K – $52K | $30K | 4.0% | 312 |
| DRYBAR | $410K – $1.0M | $50K | 7.0% | 176 |
Personal Care Services Average 20 franchises | $418K – $809K | $43K | 5.9% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 20 Personal Care Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2025)
Outlets by state across the United States
+29 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for COMFORT KEEPERS franchisees (2010 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
100 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
355 franchisee contacts on file from official FDD filings.
355 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Dispute with master franchisee involving termination of master franchise agreement, royalties due, and violation of non-competition provisions.
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a COMFORT KEEPERS franchise ranges from $119,560 to $190,700. This includes a franchise fee of $55,000. Ongoing royalty fees are 5.0% of gross sales.
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