Cousins Maine Lobster

Cousins Maine Lobster

Cousins Maine Lobster franchises mobile food trucks serving lobster (primarily Homarus Americanus, or Maine lobster) and other seafood items under the Cousins Maine Lobster® marks. The business model involves licensing a proprietary system that includes know-how, training, operations manuals, standards, and marketing programs to franchisees operating one or more food trucks in designated territories. They target consumers in the competitive mobile food service market seeking fresh seafood products.

65
Locations
$194K–$651K
Investment
Since 2014
Franchising
Food & BeverageSouth Portland, MEwww.cousinsmainelobster.comDisclaimer

Franchise Costs


Franchise Fee
$40,000
Item 5 of FDD
Initial Investment Range
$193,500 $651,200
Low: $193,500High: $651,200
Item 7 of FDD
Royalty Rate
8.00%
of gross sales
Brand Fund
2.00%
Item 6 of FDD
Fixed Monthly Fees
$400
Item 6 of FDD

8% royalty (greater of 8% Gross Sales or $3,500/mo) + up to 2% ad fund + up to $400/mo regional advertising cooperative

Financial Performance


Item 19 Financial Performance

Average Gross Revenue
$0
Median Gross Revenue
$0
Top Quartile Revenue
$0
Bottom Quartile Revenue
$0

Data Based On: 43 franchised Food Trucks open and operating for the full 12-month period (January 1, 2024, to December 31, 2024) included in the sample.

* Calculated average gross revenue, median gross revenue, average of the top 25% gross revenue, and average of the bottom 25% gross revenue from the '2024 Sales (Total)' of 43 individual franchised units listed in Table 1. Average and median gross revenue were cross-verified with values presented in Table 2.

Extracted Item 19 Section

How Cousins Maine Lobster Compares


Key Insights

  • Top 10 largest franchise system in Food Truck
FranchiseInvestmentFeeRoyaltyLocations
Cousins Maine Lobster
Current
$194K – $651K$40K8.0%65
TRAVELIN' TOM'S COFFEE$202K – $255K$15KN/A258
DONUTNV$190K – $273K$60KN/A142
Frios$72K – $91K$38KN/A108
Wild Bill's$156K – $215K$40K0.0%14
On the Hook Fish and Chips$619K – $1.1M$50K7.0%3
Food Truck Average
7 franchises
$227K – $393K$39K7.5%

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 7 Food Truck franchises by location count.

Locations & Growth


Outlet Growth Over Time

Total outlets at end of each year

Geographic Distribution (2024)

Outlets by state across the United States

Top States
1TX
7
2CA
6
3FL
6
4NY
5
5NJ
5
6NC
4
7OH
4
8PA
4
9IL
4
10NV
2
11KS
2
12CT
2
13MA
2
14MD
2
15DC
2

+14 more states

Franchisee Contacts


51 franchisee contacts on file from official FDD filings.

NameSBA Loan
John Smith
ABC Franchise LLC
$350,000
2023 · Active
John Smith
ABC Franchise LLC
$350,000
2023 · Active
John Smith
ABC Franchise LLC
$350,000
2023 · Active
John Smith
ABC Franchise LLC
$350,000
2023 · Active
John Smith
ABC Franchise LLC
$350,000
2023 · Active

51 Contacts Available

Unlock all Cousins Maine Lobster franchisee contacts with verified contact information

Due Diligence


Litigation (Item 3)

Franchisee Cases1

Breach of franchise contract and abandonment/termination dispute with former franchisee

Bankruptcy (Item 4)

Bankruptcy HistoryNo
No bankruptcy history reported

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations
3
Non-Renewals
0
Reacquired
0
Ceased Ops
0
Transfers
3
Sold to Franchisees
0
Projected New
15

Frequently Asked Questions


The total initial investment to open a Cousins Maine Lobster franchise ranges from $193,500 to $651,200. This includes a franchise fee of $40,000. Ongoing royalty fees are 8.0% of gross sales.

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