Cousins Maine Lobster

Item 7 lays out the startup costs from $193,500 to $651,200, covering truck builds, equipment, and initial inventory for these lobster-focused mobiles. Upfront franchise fee hits $40,000 (Item 5), followed by royalties at 8% of gross sales or a $3,500 monthly minimum (Item 6), plus up to 2% brand fund and $400/mo for regional co-ops. Item 19 shines brightest: average gross revenue clocks $1,312,509 across units, with median at $1,241,105—figures that dwarf typical food truck benchmarks, implying strong top-line potential if you nail high-traffic spots and lobster demand.

System health signals momentum: franchises grew from 50 to 69 locations (+38%) between 2023-2024, with 15 projected new units, just 3 terminations, and 3 transfers (Items 20/21). Eight corporate spots anchor the brand since 2014. Yet, litigation notes a contract breach and abandonment dispute (Item 3), flagging execution risks in competitive mobile markets. For investors eyeing $1M+ grosses, the growth trajectory tempts, but factor in those guaranteed royalties eating 10%+ off the top before expenses—breakeven likely demands volume from day one.