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Wild Bill's
Wild Bill’s franchises operate businesses offering high-quality soda beverages made with pure cane sugar and less carbonation than typical sodas, along with related products. The franchisor, Wild Bill’s Soda Franchising, LLC, grants franchises for these specialty soda operations, with affiliates operating company locations and previously offering non-franchise licenses for mobile stands. They target consumers seeking premium, old-fashioned style sodas sold at events, stands, or retail.
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Franchise Costs
Currently no royalty (right to implement up to 5% on third-party products) + $2,000 per stand per year brand development fund
Financial Performance
Item 19 Financial Performance
This franchise did not provide Item 19 financial performance data.
Be careful if you are interested in investing. The lack of financial performance representations may indicate limited data or varying results across franchises.
Extracted Item 19 Section
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Unlock financial performance dataWild Bill's Franchise Analysis
Imagine rolling out premium, old-fashioned sodas from a food truck at events, tapping into nostalgia without the fizz overload. Wild Bill's has a compact system of just over a dozen locations, intriguing fee perks that stand out in food & bev, and a history of mobile operations evolving into franchises. But with a recent dip in unit count and no Item 19 earnings data, does this setup promise smooth pours or flat sales ahead?
Item 7 lays out the initial investment at $155,800-$214,700, covering the $40,000 franchise fee, equipment for soda mixing and dispensing, a trailer or stand setup, and initial inventory of pure cane sugar syrups. No ongoing royalties sweeten the deal—currently zero, though they reserve the right to add up to 5% on third-party products—plus a modest $2,000 annual brand development fund per stand. Only one SBA loan on record at $63,000 average signals limited financing activity so far, which might reflect the system's youth since franchising began in 2014 or cautious lender interest in this niche.
System health shows contraction from 13 locations in 2023 to 12 in 2024—a 8% drop—amid 7 corporate units and 14 total, with 10 new units projected. No Item 19 means no disclosed revenue or profit figures, leaving buyers to rely on Item 20 trends and validate through discovery day chats; this opacity heightens risk in a competitive food truck space where events drive volume. For operators eyeing low-overhead beverage plays, the fee structure shines, but that shrinkage and lack of financial transparency demand scrutiny on local demand for specialty sodas versus established players.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How Wild Bill's Compares
Key Insights
- One of the lowest investment costs in Food Truck (ranked #2 of 7)
- Top 10 largest franchise system in Food Truck
- One of the lowest SBA loan default rates in Food Truck
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Wild Bill's Current | $156K – $215K | $40K | 0.0% | 14 |
| TRAVELIN' TOM'S COFFEE | $202K – $255K | $15K | N/A | 258 |
| DONUTNV | $190K – $273K | $60K | N/A | 142 |
| Frios | $72K – $91K | $38K | N/A | 108 |
| Cousins Maine Lobster | $194K – $651K | $40K | 8.0% | 65 |
| On the Hook Fish and Chips | $619K – $1.1M | $50K | 7.0% | 3 |
Food Truck Average 7 franchises | $227K – $393K | $39K | 7.5% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 7 Food Truck franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for Wild Bill's franchisees (2016 – 2016)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
1 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
1 franchisee contacts on file from official FDD filings.
1 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a Wild Bill's franchise ranges from $155,800 to $214,700. This includes a franchise fee of $40,000. Ongoing royalty fees are 0.0% of gross sales.
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