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Crave Cookies
Crave Cookies franchises operate retail bakeries offering premium, fresh-baked cookies with a rotating menu of six distinct flavors from over 150 options, plus loaded sodas, served in-store with an emphasis on over-the-top hospitality and customer experience. The business model involves franchising these locations, including options for single-unit or multi-unit development agreements, competing in the dessert and cookie marketplace against independents and chains. They target customers seeking nostalgic, indulgent, and trendy dessert experiences year-round.
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Franchise Costs
6% royalty + 2% ad fund + $250-400/mo software subscription
Financial Performance
Item 19 Financial Performance
Data Based On: 6 franchised outlets that met specific operational criteria, completing their first year of operation between 5 December 2024 and 5 May 2025.
* Average gross revenue was calculated using 1 lowest outlier ($518,996), 1 highest outlier ($1,285,698), and assuming the midpoint ($934,500) of the $615,000-$1,254,000 range for each of the 4 middle outlets. Median gross revenue was derived from these 6 values. Revenue top quartile is the value of the highest outlier. Revenue bottom quartile is the value of the lowest outlier.
Extracted Item 19 Section
Avg. Revenue: $923,782
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Unlock financial performance dataCrave Cookies Franchise Analysis
Crave Cookies has rocketed from startup to a 35-unit system in just a few years, but Item 19 peels back the curtain on revenue performance that punches above its weight class. SBA lending activity hints at accessible financing without major red flags, while litigation disclosures add a layer of franchisor-franchisee tension worth probing. Can a cookie shop deliver millionaire-level sales in a crowded dessert market, or is the hype baked in?
Item 7 lays out the financial entry: franchise fee of $39,500 atop total investments from $327,985 to $704,800, covering buildout for these hospitality-focused bakeries slinging rotating premium cookies and loaded sodas. Ongoing fees hit 6% royalty plus 2% brand fund, with an extra $250-400 monthly software sub. Item 19 shines brightest here—average gross sales clock $923,782, median $934,500 across the system's 35 franchised units (2 corporate), signaling strong top-line potential even as a young brand franchised since 2021.
System metrics scream momentum: locations jumped 67% from 21 in 2023 to 35 in 2024, with 43 projected new units and just 6 transfers. SBA data bolsters viability—13 loans averaging $346,131 with a low 7.7% default rate—suggesting banks back the model. Yet two arbitrations by a franchisor affiliate against ex-franchisees (one won, one settling) flag potential operational friction. For dessert lovers eyeing a $900K+ revenue play, the growth trajectory tempts, but validate unit-level profitability against those fees.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How Crave Cookies Compares
Key Insights
- Lower than average SBA loan default rate in Coffee & Bakery
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Crave Cookies Current | $328K – $705K | $40K | 6.0% | 35 |
| PANERA BREAD BAKERY-CAFÉ | $633K – $4.9M | $35K | 5.0% | 1,112 |
| SCOOTER'S COFFEE | $1.2M – $1.3M | $40K | 6.0% | 882 |
| NOTHING BUNDT CAKES | $667K – $1.0M | $45K | 6.0% | 643 |
| GREAT AMERICAN COOKIES | $341K – $463K | $25K | 6.0% | 395 |
| 7 BREW | $894K – $2.2M | $35K | 4.5% | 297 |
Coffee & Bakery Average 39 franchises | $489K – $1.1M | $39K | 5.5% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 39 Coffee & Bakery franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+4 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for Crave Cookies franchisees (2022 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
13 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
41 franchisee contacts on file from official FDD filings.
41 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Two arbitrations filed by franchisor affiliate against former franchisees (one resolved in favor of franchisor, one pending settlement).
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a Crave Cookies franchise ranges from $327,985 to $704,800. This includes a franchise fee of $39,500. Ongoing royalty fees are 6.0% of gross sales.
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