CruiseOne
CruiseOne offers franchises for establishing and operating virtual or home-based travel sales businesses that sell cruises, vacation packages, and certain other travel-related products and services using a proprietary System, including standards, proprietary marks like CruiseOne® and Dream Vacations Start Here™, and a specialized marketing program. The business model emphasizes local expertise backed by national support from parent company World Travel Holdings, providing training, technology, operations, and back-office assistance without operating as full-service agencies or wholesalers. Target market includes leisure travelers such as individuals, couples, families, and groups like corporate, religious, or social organizations seeking vacation cruises and packages.
Franchise Costs
Tiered royalty of 1.5%-3% of annual commissionable sales + 3% on travel insurance revenues + $25-$150/mo administrative service fee + $150 annual E&O insurance per person
Financial Performance
Item 19 Financial Performance
Data Based On: 1,796 franchised outlets (1,357 Included Outlets and 439 Dormant Outlets) operating for at least 12 months in 2024.
* Average gross revenue is a weighted average of Table 1 ('Included Outlets' with sales > $25,000) and Table 2 ('Dormant Outlets' with sales < $25,000). Total sales from Table 1 were $797,705,030 across 1,357 units. Total sales from Table 2 were $2,766,915 across 439 units. The weighted average was calculated as ($797,705,030 + $2,766,915) / (1,357 + 439) = $445,697.07. The median gross revenue for the combined sample is not explicitly provided. Revenue top quartile is represented by the average sales of Group 1 from Table 1 ($6,598,148), which is the highest performing segment. Revenue bottom quartile is represented by the average sales of the 'Dormant Outlets' from Table 2 ($6,303), which is the lowest performing segment. No information on net income, net profit, EBITDA, or expense data was provided, so profit estimates are not possible.
Extracted Item 19 Section
How CruiseOne Compares
Key Insights
- Lower investment than 94% of Business Services franchises
- Top 10 largest franchise system in Business Services
- Lower than average SBA loan default rate in Business Services
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
CruiseOne Current | $13K – $21K | $11K | 1.5% | 2,175 |
| Bimbo Foods Bakeries Distribution, LLC | $14K – $607K | N/A | N/A | 6,454 |
| THE UPS STORE (TRADITIONAL) | $216K – $609K | $30K | 5.0% | 4,500 |
| JACKSON HEWITT TAX SERVICE | $71K – $105K | $25K | 15.0% | 2,744 |
| CRUISE PLANNERS | $2K – $21K | $11K | 3.0% | 2,655 |
| SERVPRO (UNIT) | $259K – $380K | $100K | 10.0% | 2,286 |
Business Services Average 188 franchises | $118K – $284K | $46K | 10.4% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 188 Business Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+36 more states
SBA Loan History
Historical SBA 7(a) loan data for CruiseOne franchisees (2018 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
Due Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
The total initial investment to open a CruiseOne franchise ranges from $12,595 to $20,970. This includes a franchise fee of $10,500. Ongoing royalty fees are 1.5% of gross sales.
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