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DECORATING DEN INTERIORS
Decorating Den Interiors is a franchise offering interior decorating services and products such as custom draperies, window treatments, furniture, accessories, and installation services, primarily through in-home or on-site consultations using samples, catalogs, and brochures without requiring inventory or a retail storefront. Franchisees target homeowners and businesses seeking to enhance their living or commercial spaces, operating flexibly from home or commercial locations. The business model emphasizes low initial investment, supplier-direct manufacturing and shipping, and support from the franchisor's system.
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Franchise Costs
9% service fee (tiered down to 7%) + 1-4% national brand fund (min $100/mo) + $100/mo technology fee
Financial Performance
Item 19 Financial Performance
This franchise did not provide Item 19 financial performance data.
Be careful if you are interested in investing. The lack of financial performance representations may indicate limited data or varying results across franchises.
Extracted Item 19 Section
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Unlock financial performance dataDECORATING DEN INTERIORS Franchise Analysis
With over five decades in franchising, Decorating Den Interiors has built a loyal network around its low-overhead, home-based model for custom window treatments and furnishings. Yet recent system data hints at underlying pressures, including a notable dip in unit count and termination activity that raises questions about momentum. Item 19's absence leaves earnings opaque, but SBA financing patterns and expansion projections offer clues—does this veteran brand still have room to thrive, or is the shine fading?
Item 7 outlines a lean entry: $52,725-$73,400 total investment, anchored by a $39,900 franchise fee, with no inventory or storefront required thanks to supplier-direct shipping. Ongoing fees bite at 9% royalties (tiered down to 7% based on volume), plus 1-4% brand fund (minimum $100/month) and a flat $100/month technology fee. No Item 19 disclosure means no official revenue or profit figures, a red flag for transparency in a competitive home services space—franchisees must dig into validation calls for real earnings intel, as averages remain hidden.
System health shows contraction from 222 locations in 2023 to 211 in 2024 (-5%), alongside 12 terminations and just 1 transfer, signaling potential franchisee dissatisfaction or market saturation. Only 4 SBA loans average $59,025 reflect limited bank interest, while 21 projected new units suggest franchisor optimism amid headwinds. For risk-tolerant investors eyeing flexible, service-driven ops since 1970, the low startup appeals, but shrinking footprint and opaque financials demand caution—growth trajectory points to stabilization challenges over expansion.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How DECORATING DEN INTERIORS Compares
Key Insights
- Lower investment than 92% of Home Improvement franchises
- Top 10 largest franchise system in Home Improvement
- One of the lowest SBA loan default rates in Home Improvement
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
DECORATING DEN INTERIORS Current | $53K – $73K | $40K | 9.0% | 211 |
| BUDGET BLINDS | $101K – $211K | $20K | 3.5% | 1,366 |
| Koala Insulation | $195K – $242K | $50K | 6.5% | 333 |
| Five Star Bath Solutions | $162K – $334K | $60K | 6.0% | 306 |
| CERTA PROPAINTERS | $171K – $321K | $65K | N/A | 303 |
| FCI | $184K – $249K | $55K | 5.0% | 288 |
Home Improvement Average 64 franchises | $139K – $246K | $51K | 6.2% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 64 Home Improvement franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+36 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for DECORATING DEN INTERIORS franchisees (2010 – 2020)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
4 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
243 franchisee contacts on file from official FDD filings.
243 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a DECORATING DEN INTERIORS franchise ranges from $52,725 to $73,400. This includes a franchise fee of $39,900. Ongoing royalty fees are 9.0% of gross sales.
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