DEKA LASH

The franchise has expanded to 124 locations since 2016, but growth stalled with a net loss from 130 units in 2023 to 125 in 2024—a 4% contraction flagged in FDD system health metrics. Terminations total 12 and transfers 10, suggesting moderate turnover without alarming spikes, though the slight decline raises questions about saturation in beauty services. Item 20 outlines this trajectory, projecting opportunities for single or multi-unit development, but investors should weigh if the proprietary lash and skincare model sustains momentum in a crowded field.

Entry demands $285,900-$460,850 per Item 7, including a $59,900 franchise fee, with ongoing 6% royalties plus 3% brand fund, and fixed monthlies like $600 customer service, $399 technology, $259 software, and $35 music—potentially eroding 10%+ of sales. Item 19 shines here: average gross revenue hits $282,069, median $264,270 across studios, implying solid top-line potential before expenses. SBA stats bolster viability with 82 loans averaging $228,176 and a low 6.1% default rate, better than many peers, though profitability hinges on controlling those layered fees in a high-touch service model.