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EL POLLO LOCO INC FRANCHISE AGREEMENT
El Pollo Loco franchises operate quick-service restaurants that specialize in fire-grilled, Mexican-style chicken and related food products and services. The business model involves licensing the company's proprietary System, including trademarks, recipes, building designs, and operational standards, to franchisees who pay initial fees, royalties, and advertising contributions. The target market is consumers in the competitive fast-food and quick-service restaurant industry seeking flavorful, grilled meals.
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Franchise Costs
5% royalty + 5% ad fund (4% in LA DMA) + approx $1,600/mo fixed fees (POS/IT support, software, LMS, reporting, digital boards, security, pest control)
Financial Performance
Item 19 Financial Performance
Data Based On: Data based on 319 franchised restaurants operating during the entire 2025 fiscal year, categorized into four tiers based on net sales. This excludes EPL Restaurants that were temporarily closed for seven or more days and that opened during 2025, and those subject to certain transfers.
* Calculated weighted average gross revenue for 319 franchised restaurants from tier-based average net sales and unit counts for 'All EPL Restaurants' (Franchised Restaurants) table on page 5: (80 units × $3,281,593 + 80 units × $2,333,560 + 79 units × $1,860,801 + 80 units × $1,288,106) / 319 total units = $2,192,050. Median, top quartile, and bottom quartile revenues are taken directly from the respective tiers in the same table.
Extracted Item 19 Section
Avg. Revenue: $2,192,050
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Unlock financial performance dataEL POLLO LOCO INC FRANCHISE AGREEMENT Franchise Analysis
Fire-grilled chicken has fueled El Pollo Loco's niche in fast-casual dining since 1980, but recent FDD data uncovers a system humming with high-volume potential amid sluggish expansion. Item 19 lays bare revenue snapshots that outperform many quick-service peers, while a trail of SBA loans signals how franchisees are financing their stake. Yet litigation whispers and flat growth raise the stakes: can this brand's sizzle translate to franchisee profits, or is the heat too much? Unlock the numbers to find out.
Item 7 pegs total initial investment at $793,750 to $2,685,500, covering build-out for the proprietary restaurant design emphasizing fire-grilling setups. Franchise fee hits $40,000 upfront, followed by 5% royalty on gross sales plus another 5% brand/ad fund—dropping to 4% ad in LA DMA—layered with about $1,600 monthly fixed fees for POS, IT, software, and more. Item 19 shines brightly here, reporting average gross revenues of $2,192,050 and median $2,063,270 across 328 franchised units, suggesting strong top-line performance in a competitive field, though bottom-line profits depend on tight ops amid 10% total fees.
System health metrics from Item 20 show stability over volatility: 325 franchised locations in 2024 grew to 328 in 2025 (+1%), with 17 projected new units, 21 transfers, and just 6 non-renewals. Corporate owns 175 spots, balancing the 503-unit system. Twenty-three SBA loans average $712,709, indicating viable financing but not explosive uptake. Litigation in Items 3 and 20 flags territorial disputes with Bryman franchisees and a trademark case, hinting at relational strains. For investors eyeing $2M+ revenue potential, this FDD paints a mature brand with solid earnings but tempered growth—ideal for operators who thrive on efficiency, less so for expansion chasers.
Analysis based on the 2026 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How EL POLLO LOCO INC FRANCHISE AGREEMENT Compares
Key Insights
- Higher investment than 84% of Fast Casual franchises
- Top 10 largest franchise system in Fast Casual
- One of the lowest SBA loan default rates in Fast Casual
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
EL POLLO LOCO INC FRANCHISE AGREEMENT Current | $794K – $2.7M | $40K | 5.0% | 328 |
| Tropical Smoothie Cafe | $276K – $771K | $35K | 6.0% | 1,650 |
| TROPICAL SMOOTHIE CAFÉ | $300K – $721K | $35K | 6.0% | 1,371 |
| FIREHOUSE SUBS RESTAURANTS (UNIT) | $405K – $1.6M | $20K | 6.0% | 1,249 |
| Zaxby's | $1.4M – $3.8M | $35K | 6.0% | 826 |
| Qdoba | $548K – $1.3M | $40K | 5.0% | 652 |
Fast Casual Average 107 franchises | $529K – $1.2M | $39K | 5.6% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 107 Fast Casual franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2025)
Outlets by state across the United States
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for EL POLLO LOCO INC FRANCHISE AGREEMENT franchisees (2010 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
23 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
315 franchisee contacts on file from official FDD filings.
315 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Territorial/development rights disputes (Bryman franchisees), breach of non-solicitation clause (same franchisees), and trademark infringement/breach by former franchisee (MIK Food).
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a EL POLLO LOCO INC FRANCHISE AGREEMENT franchise ranges from $793,750 to $2,685,500. This includes a franchise fee of $40,000. Ongoing royalty fees are 5.0% of gross sales.
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