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TROPICAL SMOOTHIE CAFÉ
Tropical Smoothie Café franchises fast-casual restaurants that provide premium, handcrafted smoothies made fresh with select fruits and vegetables using proprietary recipes, along with specialty sandwiches, flatbreads, wraps, salads, and bowls. The business model grants franchises for developing and operating these restaurants under strict system standards, marks, and operations to ensure brand uniformity, with options for single-unit or multi-unit development. Target customers are consumers across all age groups, both male and female, seeking better-for-you offerings to inspire healthier lifestyles.
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Franchise Costs
6% royalty + 5% national marketing fee + $387/mo technology fees (BOH $179, online ordering $30, firewall $103, loyalty $75)
Financial Performance
Item 19 Financial Performance
Data Based On: 1,151 franchised restaurants open for at least one full year as of December 31, 2023, and meeting specific criteria for inclusion in the financial performance representation.
* Average gross revenue and median gross revenue are taken directly from the 'Total' column of the 2023 Average Net Revenues tables. Revenue top quartile is from the 'Top 25%' category average ($1,441,232). Revenue bottom quartile is from the 'Bottom 25%' category average ($592,141). The document explicitly states that the data relates to revenues only and no information on costs and expenses is presented, therefore net income, net profit, EBITDA, and profit estimations are not available.
Extracted Item 19 Section
Avg. Revenue: $979,491
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Unlock financial performance dataTROPICAL SMOOTHIE CAFÉ Franchise Analysis
Picture a fast-casual chain born in Atlanta that exploded onto the healthier eating scene, blending fresh smoothies with wraps and bowls to lure health-conscious eaters of all ages. Item 19 peels back the curtain on revenue performance across hundreds of units, while SBA loan records hint at accessible financing paths with a twist. But amid rapid expansion and a handful of disputes, does this tropical powerhouse deliver the juicy returns franchise dreamers crave?
Item 7 lays out the upfront commitment: initial investment spans $300,000 to $720,500, with a $35,000 franchise fee kicking things off. Ongoing fees include a 6% royalty, 5% brand/ad fund, and monthly tech charges totaling $387 ($179 BOH, $30 online ordering, $103 firewall, $75 loyalty). Item 19 shines brightly here, disclosing average gross revenue of $979,491 and median $944,699—strong figures for fast-casual, suggesting solid top-line potential before expenses. With only 1 corporate location among 1,371 total, the system's maturity supports scalability for multi-unit operators eyeing better-for-you trends.
Growth tells a bullish tale: from 1,197 locations in 2022 to 1,371 in 2023, a 15% jump signaling robust demand. SBA data bolsters confidence—150 loans averaging $238,995 with a mere 2.7% default rate, far below industry averages, easing entry for qualified buyers. Yet 84 terminations and litigation over terminated area deals, breach claims, and fraud allegations warrant scrutiny; these frictions could signal operational pressures. For investors, the combo of disclosed revenues, financing ease, and expansion momentum positions Tropical Smoothie Café as a vibrant contender, but dig into local market saturation and unit-level profitability to confirm if it smoothies out for you.
Analysis based on the 2024 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How TROPICAL SMOOTHIE CAFÉ Compares
Key Insights
- #2 largest franchise system in Fast Casual
- Lower than average SBA loan default rate in Fast Casual
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
TROPICAL SMOOTHIE CAFÉ Current | $300K – $721K | $35K | 6.0% | 1,371 |
| Tropical Smoothie Cafe | $276K – $771K | $35K | 6.0% | 1,650 |
| FIREHOUSE SUBS RESTAURANTS (UNIT) | $405K – $1.6M | $20K | 6.0% | 1,249 |
| Zaxby's | $1.4M – $3.8M | $35K | 6.0% | 826 |
| Qdoba | $548K – $1.3M | $40K | 5.0% | 652 |
| CHICK-FIL-A License Program | $586K – $3.3M | N/A | 10.0% | 412 |
Fast Casual Average 107 franchises | $529K – $1.2M | $39K | 5.6% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 107 Fast Casual franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2023)
Outlets by state across the United States
+36 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for TROPICAL SMOOTHIE CAFÉ franchisees (2010 – 2018)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
150 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
2,826 franchisee contacts on file from official FDD filings.
2,826 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Termination of area development agreement, breach of contract, fraud in the inducement, and related disputes with area developer and individuals.
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a TROPICAL SMOOTHIE CAFÉ franchise ranges from $300,000 to $720,500. This includes a franchise fee of $35,000. Ongoing royalty fees are 6.0% of gross sales.
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