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Qdoba
Qdoba franchises operate high-quality, Mexican-themed quick-service or fast-casual restaurants where guests customize burritos, bowls, tacos, salads, quesadillas, nachos, chips, dips like queso and guacamole, and drinks using fresh, in-house prepared ingredients. The business model grants franchises or development rights to use Qdoba's trademarks, proprietary system, operational standards, manuals, training, and marketing programs for operating restaurants in approved locations, primarily strip centers or freestanding buildings. Target market includes urban and suburban consumers seeking value-priced, personalized Mexican meals, competing with other fast-casual and quick-service chains.
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Franchise Costs
5% royalty + 4.5% marketing fee + $800-$1,900/mo technology/support fees (IT base, IT support, LMS, Q-Cash)
Financial Performance
Item 19 Financial Performance
Data Based On: 397 franchised restaurants reporting financial information for a trailing twelve-month period (used for P&L data and EBITDA), with additional revenue quartile data from 464 franchised restaurants (used for median and quartile revenues).
* Average gross profit calculated as Average Net Restaurant Sales ($1,661,277) minus Average Cost of Sales ($458,997). EBITDA margin calculated as Average Proforma Franchisee EBITDA ($254,430) divided by Average Net Restaurant Sales ($1,661,277). Revenue quartiles are derived from Chart 2 ('Franchised Restaurant Quartiles') based on 464 units. All other financial metrics (Average Gross Revenue, Average Gross Profit, Average EBITDA, and estimated profit range) are based on Chart 3 ('Historical Average Sales, Selected Costs and Operating Results') for 397 franchised restaurants.
Extracted Item 19 Section
Avg. Revenue: $1,661,277
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Unlock financial performance dataQdoba Franchise Analysis
From its roots in the late '90s, Qdoba has carved a niche in fast-casual Mexican dining by letting customers build their perfect burrito or bowl with fresh ingredients, setting it apart in a sea of cookie-cutter chains. The 2026 FDD's Item 19 lays bare revenue performance across hundreds of locations, paired with SBA financing data that hints at operational resilience amid industry turbulence. Yet with EBITDA margins at zero and profits swinging wildly, does Qdoba offer the steady sizzle for franchise investors, or just occasional fireworks?
Delve into Item 7: launching a Qdoba demands $548,100 to $1,294,000 upfront, including a $40,000 franchise fee, targeting strip centers or freestanding spots in urban-suburban mix. Ongoing bites come via 5% royalties, 4.5% brand/ad fund, plus $800-$1,900 monthly tech fees for IT and support. Item 19 shines with average gross sales of $1,661,277 and median $1,596,761 from disclosed units, but that 0% EBITDA margin underscores razor-thin operations—estimated profits span -$214,733 to $1,054,733, screaming location lottery. System stats bolster confidence: 652 franchised versus 175 corporate stores, just 1 non-renewal, 11 transfers, and 77 projected new units signal steady expansion under Butterfly Equity's ownership.
SBA records add gravy: 38 loans averaging $598,779 with a scant 2.6% default rate, far below many peers, easing financing hurdles since franchising began in 1997. Two settled litigations—franchisee suits over terminations and breaches—resolve without ongoing drag, though they flag execution risks. Strong revenues position Qdoba well against rivals, but breakeven EBITDA and profit volatility demand scrutinizing top performers' sites; this isn't passive income, but for hands-on operators chasing fast-casual growth, the model's customization edge and private equity push could spice up returns.
Analysis based on the 2026 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How Qdoba Compares
Key Insights
- Top 10 largest franchise system in Fast Casual
- Lower than average SBA loan default rate in Fast Casual
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Qdoba Current | $548K – $1.3M | $40K | 5.0% | 652 |
| Tropical Smoothie Cafe | $276K – $771K | $35K | 6.0% | 1,650 |
| TROPICAL SMOOTHIE CAFÉ | $300K – $721K | $35K | 6.0% | 1,371 |
| FIREHOUSE SUBS RESTAURANTS (UNIT) | $405K – $1.6M | $20K | 6.0% | 1,249 |
| Zaxby's | $1.4M – $3.8M | $35K | 6.0% | 826 |
| CHICK-FIL-A License Program | $586K – $3.3M | N/A | 10.0% | 412 |
Fast Casual Average 107 franchises | $529K – $1.2M | $39K | 5.6% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 107 Fast Casual franchises by location count.
SBA Loan History
Historical SBA 7(a) loan data for Qdoba franchisees (2010 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
38 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
571 franchisee contacts on file from official FDD filings.
571 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Two cases: one involving a franchisee's claims of wrongful termination, breach of contract, and fraud (settled 2023); the other by former franchisees alleging breach and wrongful termination (settled post-discovery).
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a Qdoba franchise ranges from $548,100 to $1,294,000. This includes a franchise fee of $40,000. Ongoing royalty fees are 5.0% of gross sales.
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