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Eyemazy
Eyemazy franchises retail outlets as brick-and-mortar shops or kiosks that provide decorative iris photography services, transforming iris images into personalized jewelry and art pieces using proprietary technology. Franchisees sell Eyemazy jewelry and related products and services in high-traffic locations such as malls, lifestyle centers, and strip complexes. The business model involves franchising single units or area developments, targeting consumers seeking unique, personalized iris-based keepsakes.
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Franchise Costs
9% royalty (greater of 9% of Gross Sales or $600 monthly minimum) + up to 1% Global Marketing Fee (not currently assessed) + 1% Local Advertising (4% if Gross Sales below $24,000)
Financial Performance
Item 19 Financial Performance
This franchise did not provide Item 19 financial performance data.
Be careful if you are interested in investing. The lack of financial performance representations may indicate limited data or varying results across franchises.
Extracted Item 19 Section
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Unlock financial performance dataEyemazy Franchise Analysis
Picture a kiosk in a bustling mall where customers gaze into a camera, and moments later walk away with jewelry etched from their own iris pattern—that's Eyemazy's hook. Launched in 2023 under Eyesight International, this specialty retail concept has data in its fresh 2025 FDD hinting at rapid validation through location counts and expansion plans. But with no Item 19 disclosure, does the lack of revenue transparency mask a diamond in the rough or just early-stage uncertainty?
Item 7 lays out the initial investment from $63,300 for a modest kiosk to $225,300 for a full brick-and-mortar shop, covering build-out, equipment like proprietary iris scanners, initial inventory of jewelry blanks, and three months' operating capital. The $11,250 franchise fee gets you training, site selection help targeting high-traffic malls and strips, and access to the tech that turns eye photos into personalized pendants or art. Ongoing fees hit hard at 9% of gross sales or a $600 monthly minimum, plus 1% local ad spend (jumping to 4% if sales dip below $24,000 yearly) and a potential 1% global marketing fee not yet enforced—eating into thin kiosk margins if foot traffic doesn't deliver.
System stats scream hyper-growth: from 2 locations in 2023 to 6 in 2024, a 200% jump, with just 1 projected new unit signaling cautious scaling for this young franchisor. Zero terminations or transfers in Item 20 suggest stability so far, but the tiny footprint means high risk—no earnings data leaves you guessing on viability without seller Item 19. For retail vets eyeing unique products, the low-end investment tempts, but prove demand locally before betting on iris bling's appeal.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How Eyemazy Compares
Key Insights
- One of the lowest investment costs in Specialty Retail (ranked #3 of 47)
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Eyemazy Current | $63K – $225K | $11K | 9.0% | 6 |
| MERLE NORMAN COSMETICS | $48K – $260K | N/A | N/A | 797 |
| CORNWELL | $80K – $324K | N/A | N/A | 793 |
| BATTERIES PLUS | $285K – $537K | $50K | 5.0% | 601 |
| PET SUPPLIES PLUS | $537K – $2.0M | $50K | 3.0% | 502 |
| WILD BIRDS UNLIMITED | $227K – $379K | $40K | 4.0% | 340 |
Specialty Retail Average 47 franchises | $284K – $703K | $39K | 5.0% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 47 Specialty Retail franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
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Unlock location growth dataFranchisee Contacts
10 franchisee contacts on file from official FDD filings.
10 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a Eyemazy franchise ranges from $63,300 to $225,300. This includes a franchise fee of $11,250. Ongoing royalty fees are 9.0% of gross sales.
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