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Facialworks
Facialworks franchises facial bars and treatment studios that specialize in clean and non-toxic skincare, facial treatments, and related products and services using proprietary tools and equipment. The business model involves licensing the Facialworks system for single-unit studios or multi-unit developments in high-traffic retail locations like strip shopping centers. The target market is consumers seeking specialized, non-toxic skincare services and products, competing with spas, chains, and online retailers.
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Franchise Costs
6% royalty + 1% brand development fund (up to 2%) + $1,000/mo local marketing + $450/mo POS system + $250-$600/mo technology fee
Financial Performance
Item 19 Financial Performance
Data Based On: Financial data based on 4 company-owned outlets for the 2023 calendar year, as no franchised outlets were in operation.
* Calculated average gross revenue from the sum of 'Total Gross Sales' for 4 company-owned outlets for 2023 ($1,667,891 + $730,483 + $549,764 + $969,308) divided by 4. Calculated average gross profit from the sum of 'Direct Gross Profit' for 4 company-owned outlets for 2023 ($851,240 + $348,363 + $236,356 + $440,054) divided by 4. Calculated average net profit from the sum of 'Direct Gross Profit Less Disclosed Expenses and Adjustments for Franchise Related Expenses' for 4 company-owned outlets for 2023 ($504,669 + $93,009 + $65,133 + $141,565) divided by 4. Calculated median gross revenue from the 'Total Gross Sales' of the 4 company-owned outlets for 2023. These outlets are Newport Beach, Huntington Beach, Dana Point, and Irvine Spectrum. Data used from Tables 1-4 for 2023 Calendar Year.
Extracted Item 19 Section
Avg. Revenue: $979,362
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Unlock financial performance dataFacialworks Franchise Analysis
Facialworks enters the competitive beauty services arena with a niche in clean, non-toxic facial treatments via sleek facial bars in retail spots. Their fresh 2024 FDD includes Item 19, spotlighting revenue stats from existing units that could reshape your view on spa profitability. Yet with locations holding steady and franchising just kicking off in 2023, does this young brand offer the explosive growth you're chasing?
Item 7 lays out the full investment: $435,600 to $853,700 total, kicked off by a $60,000 franchise fee, covering buildout for 1,000-2,500 sq ft studios, proprietary equipment, initial inventory, and three months' operating capital. Ongoing fees hit 6% royalty on gross sales, 1% brand fund (potentially up to 2%), plus $1,000/month local marketing, $450/month POS, and $250-$600/month tech fees—stacking up to noticeable ongoing costs. Item 19 shines here: average gross revenue of $979,362 and median $849,896 across four corporate units, suggesting strong top-line potential in high-traffic strips, though no profit figures mean you'd subtract those fees and ops to gauge real returns.
System maturity lags with only four locations unchanged from 2022-2023 (0% growth), four projected new units, and no public data on terminations or transfers yet—typical for a 2023 launch but signaling caution on validated expansion. Competing against established spas and retail chains, Facialworks banks on proprietary tools and non-toxic appeal to capture wellness spenders. For beauty enthusiasts eyeing $800K+ sales potential, this fits if you're okay with startup risks and extra fees; otherwise, proven growers might edge it out.
Analysis based on the 2024 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How Facialworks Compares
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Facialworks Current | $436K – $854K | $60K | 6.0% | 0 |
| SPORTS CLIPS (SINGLE UNIT) | $237K – $581K | $30K | 6.0% | 1,702 |
| SUPERCUTS | $186K – $323K | $40K | 6.0% | 1,701 |
| DaVi Nails and Em Lash Studio | $61K – $144K | $65K | N/A | 400 |
| PALM BEACH TAN | $648K – $1.1M | $30K | 6.0% | 397 |
| DAVI NAILS | $57K – $125K | $65K | 0.0% | 387 |
Beauty & Spa Services Average 52 franchises | $413K – $743K | $48K | 6.2% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 52 Beauty & Spa Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2023)
Outlets by state across the United States
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Unlock location growth dataFranchisee Contacts
2 franchisee contacts on file from official FDD filings.
2 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a Facialworks franchise ranges from $435,600 to $853,700. This includes a franchise fee of $60,000. Ongoing royalty fees are 6.0% of gross sales.
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