FLOWERAMA
Flowerama of America, Inc. franchises retail Flowerama Centers for the sale of fresh cut flowers, floral arrangements, green plants, blooming plants, artificial flowers and plants, floral accessories, gifts, and fresh fruit bouquets. The business model includes standard centers, co-branded options with 1-800-Flowers, and an add-on Fruit Bouquets Program, emphasizing a cash-and-carry approach with everyday affordable prices and freestanding locations. The target market is the general public seeking quality floral and related products for daily use.
Franchise Costs
6% royalty + 2% marketing fund (if established)
Financial Performance
Item 19 Financial Performance
This franchise did not provide Item 19 financial performance data.
Be careful if you are interested in investing. The lack of financial performance representations may indicate limited data or varying results across franchises.
Extracted Item 19 Section
How FLOWERAMA Compares
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
FLOWERAMA Current | $227K – $855K | $35K | 6.0% | 29 |
| MERLE NORMAN COSMETICS | $48K – $260K | N/A | N/A | 797 |
| CORNWELL | $80K – $324K | N/A | N/A | 793 |
| BATTERIES PLUS | $263K – $497K | $45K | 5.0% | 604 |
| PET SUPPLIES PLUS | $537K – $2.0M | $50K | 3.0% | 502 |
| WILD BIRDS UNLIMITED | $227K – $379K | $40K | 4.0% | 340 |
Specialty Retail Average 46 franchises | $285K – $708K | $38K | 5.0% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 46 Specialty Retail franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2025)
Outlets by state across the United States
+4 more states
SBA Loan History
Historical SBA 7(a) loan data for FLOWERAMA franchisees (2014 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
Franchisee Contacts
41 franchisee contacts on file from official FDD filings.
| Name | SBA Loan |
|---|---|
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
41 Contacts Available
Unlock all FLOWERAMA franchisee contacts with verified contact information
Due Diligence
Litigation (Item 3)
Multi-plaintiff lawsuit by franchisees against franchisor entities, with some claims settled.
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
The total initial investment to open a FLOWERAMA franchise ranges from $227,000 to $855,000. This includes a franchise fee of $35,000. Ongoing royalty fees are 6.0% of gross sales.
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