FLOWERAMA
Flowerama of America, Inc. franchises retail Flowerama Centers for the sale of fresh cut flowers, floral arrangements, green plants, blooming plants, artificial flowers and plants, floral accessories, gifts, and fresh fruit bouquets. The business model includes standard centers, co-branded options with 1-800-Flowers, and an add-on Fruit Bouquets Program, emphasizing a cash-and-carry approach with everyday affordable prices and freestanding locations. The target market is the general public seeking quality floral and related products for daily use.
Disclaimer: This information was extracted using AI from public Franchise Disclosure Documents and should be independently verified. This is not financial or legal advice. Always review official FDD filings before making investment decisions.
Overview
Financial Requirements
6% royalty + 2% marketing fund (if established)
Franchise Stats
Financial Performance
Item 19 Financial Performance
This franchise did not provide Item 19 financial performance data.
Be careful if you are interested in investing. The lack of financial performance representations may indicate limited data or varying results across franchises.
Extracted Item 19 Section
How FLOWERAMA Compares to Other Specialty Retail Franchises
| Franchise | Investment Range | Franchise Fee | Royalty | Locations |
|---|---|---|---|---|
FLOWERAMA Current | $227K - $855K | $35K | 6.0% | 29 |
| MERLE NORMAN COSMETICS | $48K - $260K | N/A | N/A | 797 |
| CORNWELL | $80K - $324K | N/A | N/A | 793 |
| BATTERIES PLUS | $263K - $497K | $45K | 5.0% | 604 |
| PET SUPPLIES PLUS | $537K - $2.0M | $50K | 3.0% | 502 |
| WILD BIRDS UNLIMITED | $227K - $379K | $40K | 4.0% | 340 |
Specialty Retail Average 46 franchises | $285K - $708K | $38K | 5.0% | - |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 46 Specialty Retail franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2025)
Outlets by state across the United States
+4 more states
SBA Loan History
Historical SBA 7(a) loan data for FLOWERAMA franchisees (2014 - 2025)
Loans by Year
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
Franchisee Contacts
Unlock Franchisee Contact Database
41 franchisee contacts on file. Upgrade to see names, locations, phone numbers, and matched SBA loan data.
Upgrade to Pro$199/year · Cancel anytime
Due Diligence
Litigation (Item 3)
Multi-plaintiff lawsuit by franchisees against franchisor entities, with some claims settled.
Bankruptcy (Item 4)
No bankruptcy history reported in the FDD.
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
How much does it cost to open a FLOWERAMA franchise?
The total initial investment to open a FLOWERAMA franchise ranges from $227,000 to $855,000. This includes a franchise fee of $35,000. Ongoing royalty fees are 6.0% of gross sales.
How many FLOWERAMA franchise locations are there?
As of the 2025 FDD, FLOWERAMA has 29 franchise locations. The company has been franchising since 1972.
Can you get an SBA loan for a FLOWERAMA franchise?
Yes, SBA loans are available for FLOWERAMA franchises. Historical data shows 7 SBA 7(a) loans have been approved for FLOWERAMA franchisees, with an average loan amount of $259,057. The historical default rate is 0.0%.
Is FLOWERAMA a good franchise to buy?
FLOWERAMA shows several positive indicators: low SBA loan default rate. However, franchise success depends on many factors including location, local market conditions, and owner involvement. We recommend speaking with existing franchisees and consulting with a franchise attorney before making a decision.
Interested in FLOWERAMA?
Talk to a franchise advisor to get personalized guidance and learn if FLOWERAMA is the right fit for you.
Talk to an Advisor