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Furry Land

Furry Land

Furry Land franchises provide mobile pet grooming services for dogs and cats, including bathing, brushing, hair and nail cutting, eye and ear cleaning, and related products, delivered directly to customer locations using specialized grooming vehicles. Franchisees operate in exclusive designated market areas (DMAs), deploying a minimum number of vehicles based on population per a development schedule, with services offered daily to multiple customers. The target market is pet owners seeking convenient, on-site grooming without needing to transport their pets.

70locations
$137K–$310K
Since 2019
ServicesLivonia, MIPhoenix Franchise Brands, LLCwww.furryland.usDisclaimer

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Franchise Costs

Franchise Fee
$65,000
Initial Investment
$137,002 – $309,702
Royalty Rate
6.00%
Brand Fund
1.00%
Fixed Monthly Fees
$4,334 – $5,970

6% royalty + 1% brand development fund + $2,000/mo sales & marketing center + $2,000-$3,000/mo local advertising + $175/mo technology + $159/mo per van MoeGo

Financial Performance

Item 19 Financial Performance

Data Based On: 52 Furry Land franchised locations open for the entire 2024 calendar year in the United States.

Extracted Item 19 Section

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Furry Land Franchise Analysis

Picture this: a fleet of tricked-out vans rolling through neighborhoods, pampering pets without the hassle of drop-offs. Furry Land's mobile grooming franchise rides the wave of pet parents craving doorstep convenience in a $15B+ industry. With Item 19 financial disclosures and a trail of SBA loans lighting the path, one question lingers—does this model's scalability match its sizzle, or is the road bumpier up close?

Item 7 in the 2025 FDD lays out the startup reality: $137,002 to $309,702 total investment, kicked off by a $65,000 franchise fee. Ongoing fees stack up with 6% royalties, 1% brand fund, plus $2,000 monthly sales & marketing, $2,000-$3,000 local ads, $175 tech, and $159 per van for MoeGo software—potentially 7-10% of sales if scaling multiple vehicles. Exclusive DMAs enforce a development schedule based on population, requiring minimum vans for steady daily service, which smartly protects turf but demands upfront capital for fleet builds.

System momentum impresses: from 52 locations in 2023 to 71 in 2024 (+37% growth), 70 franchised plus 1 corporate, 4 projected new units, and 3 transfers signal stability over chaos. Eight SBA loans averaging $618,438 underline bank buy-in for financing the $137K+ entry. Item 19's earnings disclosure arms buyers with unit-level data to model ROI, especially in pet-dense suburbs—pair that with low corporate overhead from Livonia, MI HQ under Phoenix Franchise Brands, and you've got a lean contender worth crunching if mobile ops fit your hustle.

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Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.

How Furry Land Compares

FranchiseInvestmentFeeRoyaltyLocations
Furry Land
Current
$137K – $310K$65K6.0%70
PSP$520K – $1.8M$50K3.0%498
DOG TRAINING ELITE$174K – $203K$110K8.0%395
POOP 911$4K – $26KN/A25.0%254
WOOF GANG BAKERY$184K – $507K$50K7.0%236
CAMP BOW WOW$944K – $1.2M$50K7.0%223
Pet Services Average
46 franchises
$346K – $692K$52K7.6%–

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 46 Pet Services franchises by location count.

Locations & Growth

Outlet Growth Over Time

Total outlets at end of each year

Geographic Distribution (2024)

Outlets by state across the United States

Top States
1TX
10
2FL
6
3OH
5
4GA
4
5OR
4
6NC
4
7WI
3
8TN
3
9OK
2
10AZ
2
11PA
2
12IN
2
13SC
2
14CT
2
15AR
2

+17 more states

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SBA Loan History

Historical SBA 7(a) loan data for Furry Land franchisees (2011 – 2025)

Total Loans
8
Average Loan
$618,438
Total Volume
$4.9M
Default Rate
0.0%

Loans by Year

SBA 7(a) loan activity over time

* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.

8 SBA loans on record

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Franchisee Contacts

2 franchisee contacts on file from official FDD filings.

2 Contacts Available

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Due Diligence

Litigation (Item 3)

Franchisee Cases0
No litigation involving franchisees reported

Bankruptcy (Item 4)

Bankruptcy HistoryNo
No bankruptcy history reported

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations
0
Non-Renewals
0
Reacquired
0
Ceased Ops
3
Transfers
3
Sold to Franchisees
2
Projected New
4

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Frequently Asked Questions

The total initial investment to open a Furry Land franchise ranges from $137,002 to $309,702. This includes a franchise fee of $65,000. Ongoing royalty fees are 6.0% of gross sales.