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GoDog
GoDog franchises allow operators to develop and manage campuses offering comprehensive dog services including overnight boarding, daycare, dog park and bar facilities, bathing, grooming, pet wellness, training, and related retail products. The business model centers on franchising these premium, multi-service pet care facilities under the GODOG® brand, with company-owned outlets operated by affiliates since 2015. The target market is dog owners seeking high-end recreational, care, and socialization services for their pets.
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Franchise Costs
7% royalty + 2% brand fund + technology fee (lesser of 1% or $300/week ≈ $1,300/mo) + up to $1,000/mo additional software/technology fees
Financial Performance
Item 19 Financial Performance
Data Based On: Data for 2 affiliate owned and operated GoDog Campuses (Durham, North Carolina and Nashville, Tennessee) covering the period January 1, 2021 to December 31, 2023.
* The data provided is for 2 "affiliate owned and operated GoDog Campuses" (Durham, NC and Nashville, TN), not franchised units. As no franchised data was available, this company-owned data is used with appropriate flags. - `average_gross_revenue`: Calculated as the 3-year (2021-2023) average of "AVG Gross Revenue" from Table 1, which represents the average of the two company-owned campuses: mean([$1,307,940, $1,912,944, $2,101,619]) = $1,774,168. - `average_ebitda`: Calculated as the 3-year (2021-2023) average of "AVG EBITDA (Net Ordinary Income)" from Table 1: mean([$397,145, $494,058, $581,310]) = $490,838. - `ebitda_margin_pct`: Calculated as the 3-year (2021-2023) average of the "Percentage of Gross Revenue" for EBITDA from Table 1: mean([30.36%, 25.83%, 27.66%]) = 27.95% (0.2795). - `average_net_profit`: Taken as the 3-year (2021-2023) average of "Projected Operating Profit" from Table 1: mean([$266,351, $306,293, $376,564]) = $316,403. - `average_gross_profit`: Calculated as the average of the 3-year average Gross Profit for the Durham and Nashville campuses: (mean(Durham Gross Profit [2021-2023]) + mean(Nashville Gross Profit [2021-2023])) / 2 = ($1,095,379 + $1,075,455) / 2 = $1,085,417. - `average_net_income`: Calculated as the average of the 3-year average Net Income for the Durham and Nashville campuses: (mean(Durham Net Income [2021-2023]) + mean(Nashville Net Income [2021-2023])) / 2 = ($410,360 + $202,445) / 2 = $306,403. - `best_guess_profit_low` and `best_guess_profit_high`: Derived from the lowest and highest *annual average Net Income* across the two campuses for the period 2021-2023. Annual average Net Incomes were $236,351 (2021), $306,293 (2022), and $376,564 (2023).
Extracted Item 19 Section
Avg. Revenue: $1,774,168
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Unlock financial performance dataGoDog Franchise Analysis
Luxury dog campuses packing boarding, daycare, grooming, training, and even pet bars sound like a tail-wagging opportunity in America's pet-obsessed economy. GoDog's 2024 FDD drops Item 19 data on revenues and margins that could reshape your view of this premium play. But with franchising just kicking off in 2023 and a tiny footprint, does the model scale or stumble?
Item 7 lays out a steep entry: $80,000 franchise fee within a total investment of $1,987,250 to $3,696,125, far above typical pet service norms under $1M. Ongoing fees hit 7% royalty plus 2% brand fund, layered with tech charges—the lesser of 1% sales or $300/week (~$1,300/month)—and up to $1,000/month more for software. Item 19 shines a light on performance from limited units: average gross revenue clocks $1,774,168, but EBITDA margin sits at 0%, signaling razor-thin operations even at scale. Estimated profits range $236,351-$376,564, likely after owner salary and tweaks, yet that zero EBITDA flags high costs eating into topline before basics like interest or depreciation.
System health raises flags too—only 3 corporate locations, all affiliate-run since 2015, with franchise growth stalled at 1 location from 2022 to 2023 (+0%). No major litigation or high SBA defaults noted, but the youth of franchising (since 2023) means scant track record on terminations or transfers. For deep-pocketed investors eyeing pet trends, the revenue potential tempts, but $2M+ buildouts and breakeven ops demand scrutiny: can you outperform the 0% margin in a flat system?
Analysis based on the 2024 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How GoDog Compares
Key Insights
- Higher investment than 98% of Pet Services franchises
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
GoDog Current | $2.0M – $3.7M | $80K | 7.0% | 0 |
| PSP | $520K – $1.8M | $50K | 3.0% | 498 |
| DOG TRAINING ELITE | $174K – $203K | $110K | 8.0% | 395 |
| POOP 911 | $4K – $26K | N/A | 25.0% | 254 |
| WOOF GANG BAKERY | $184K – $507K | $50K | 7.0% | 236 |
| CAMP BOW WOW | $944K – $1.2M | $50K | 7.0% | 223 |
Pet Services Average 46 franchises | $346K – $692K | $52K | 7.6% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 46 Pet Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2023)
Outlets by state across the United States
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Unlock location growth dataDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a GoDog franchise ranges from $1,987,250 to $3,696,125. This includes a franchise fee of $80,000. Ongoing royalty fees are 7.0% of gross sales.
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