GoDog
GoDog franchises allow operators to develop and manage campuses offering comprehensive dog services including overnight boarding, daycare, dog park and bar facilities, bathing, grooming, pet wellness, training, and related retail products. The business model centers on franchising these premium, multi-service pet care facilities under the GODOG® brand, with company-owned outlets operated by affiliates since 2015. The target market is dog owners seeking high-end recreational, care, and socialization services for their pets.
Franchise Costs
7% royalty + 2% brand fund + technology fee (lesser of 1% or $300/week ≈ $1,300/mo) + up to $1,000/mo additional software/technology fees
Financial Performance
Item 19 Financial Performance
Data Based On: Data for 2 affiliate owned and operated GoDog Campuses (Durham, North Carolina and Nashville, Tennessee) covering the period January 1, 2021 to December 31, 2023.
* The data provided is for 2 "affiliate owned and operated GoDog Campuses" (Durham, NC and Nashville, TN), not franchised units. As no franchised data was available, this company-owned data is used with appropriate flags. - `average_gross_revenue`: Calculated as the 3-year (2021-2023) average of "AVG Gross Revenue" from Table 1, which represents the average of the two company-owned campuses: mean([$1,307,940, $1,912,944, $2,101,619]) = $1,774,168. - `average_ebitda`: Calculated as the 3-year (2021-2023) average of "AVG EBITDA (Net Ordinary Income)" from Table 1: mean([$397,145, $494,058, $581,310]) = $490,838. - `ebitda_margin_pct`: Calculated as the 3-year (2021-2023) average of the "Percentage of Gross Revenue" for EBITDA from Table 1: mean([30.36%, 25.83%, 27.66%]) = 27.95% (0.2795). - `average_net_profit`: Taken as the 3-year (2021-2023) average of "Projected Operating Profit" from Table 1: mean([$266,351, $306,293, $376,564]) = $316,403. - `average_gross_profit`: Calculated as the average of the 3-year average Gross Profit for the Durham and Nashville campuses: (mean(Durham Gross Profit [2021-2023]) + mean(Nashville Gross Profit [2021-2023])) / 2 = ($1,095,379 + $1,075,455) / 2 = $1,085,417. - `average_net_income`: Calculated as the average of the 3-year average Net Income for the Durham and Nashville campuses: (mean(Durham Net Income [2021-2023]) + mean(Nashville Net Income [2021-2023])) / 2 = ($410,360 + $202,445) / 2 = $306,403. - `best_guess_profit_low` and `best_guess_profit_high`: Derived from the lowest and highest *annual average Net Income* across the two campuses for the period 2021-2023. Annual average Net Incomes were $236,351 (2021), $306,293 (2022), and $376,564 (2023).
Extracted Item 19 Section
How GoDog Compares
Key Insights
- Higher investment than 98% of Pet Services franchises
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
GoDog Current | $2.0M – $3.7M | $80K | 7.0% | 0 |
| PSP | $541K – $2.0M | $50K | 3.0% | 502 |
| DOG TRAINING ELITE | $174K – $203K | $110K | 8.0% | 395 |
| POOP 911 | $4K – $26K | N/A | 25.0% | 254 |
| WOOF GANG BAKERY | $184K – $507K | $50K | 7.0% | 236 |
| CAMP BOW WOW | $944K – $1.2M | $50K | 7.0% | 223 |
Pet Services Average 45 franchises | $349K – $710K | $56K | 7.5% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 45 Pet Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2023)
Outlets by state across the United States
Due Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
The total initial investment to open a GoDog franchise ranges from $1,987,250 to $3,696,125. This includes a franchise fee of $80,000. Ongoing royalty fees are 7.0% of gross sales.
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