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Good Feet
The Good Feet franchise enables operators to run retail stores under the GOOD FEET® brand, selling proprietary arch supports and related foot products purchased from affiliates like Dr.’s Own, LLC and ING Source, LLC. Franchisees adhere to the Good Feet System, which includes specific store design, sales techniques, marketing, and customer benefits such as return rights. The business targets consumers seeking solutions for foot pain, arch support, and orthotics, competing with shoe stores, drug stores, and sporting goods retailers.
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Franchise Costs
2.5% royalty + up to 3% ad fund + $700-$2500/mo technology fee
Financial Performance
Item 19 Financial Performance
This franchise did not provide Item 19 financial performance data.
Be careful if you are interested in investing. The lack of financial performance representations may indicate limited data or varying results across franchises.
Extracted Item 19 Section
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Unlock financial performance dataHow Good Feet Compares
Key Insights
- Top 10 largest franchise system in Specialty Retail
- One of the lowest SBA loan default rates in Specialty Retail
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Good Feet Current | $266K – $638K | $25K | 2.5% | 288 |
| CORNWELL | $80K – $324K | N/A | N/A | 793 |
| MERLE NORMAN COSMETICS | $48K – $263K | N/A | N/A | 757 |
| GNC | $130K – $450K | $20K | 6.0% | 643 |
| BATTERIES PLUS | $285K – $537K | $50K | 5.0% | 601 |
| PET SUPPLIES PLUS | $537K – $2.0M | $50K | 3.0% | 502 |
Specialty Retail Average 51 franchises | $285K – $685K | $39K | 5.1% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 51 Specialty Retail franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2025)
Outlets by state across the United States
+32 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for Good Feet franchisees (2015 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
4 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
55 franchisee contacts on file from official FDD filings.
55 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Includes one class action settlement related to deceptive trade practices and three pending lawsuits alleging negligence, product liability, breach of contract, and consumer fraud.
Bankruptcy (Item 4)
Jenny Craig, a company where the current Chief Financial Officer previously worked, filed for Chapter 7 bankruptcy in May 2023.
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a Good Feet franchise ranges from $265,767 to $637,892. This includes a franchise fee of $25,000. Ongoing royalty fees are 2.5% of gross sales.
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