HAAGEN DAZS SHOP
The Häagen-Dazs Shop franchise allows operators to run ice cream parlors serving dessert creations made with proprietary recipes featuring Häagen-Dazs brand ice cream, frozen yogurt, sorbet, and other frozen desserts, along with related items. The franchisor offers various formats including traditional Shops, Hospitality Shops, Satellites, and area development agreements, typically located in storefronts, strip centers, or malls. It targets consumers seeking premium frozen treats in a competitive and seasonal ice cream market.
Disclaimer: This information was extracted using AI from public Franchise Disclosure Documents and should be independently verified. This is not financial or legal advice. Always review official FDD filings before making investment decisions.
Overview
Financial Requirements
4% royalty + $500/mo general marketing contribution + 1% local marketing
Franchise Stats
Financial Performance
Item 19 Financial Performance
Data Based On: 177 franchised Häagen-Dazs Shops (from an initial pool of 207, excluding 30 specified types of shops) that commenced operation on or before January 1, 2024 and were still operating as of December 31, 2024, reporting top-line sales information for 2024. No corporate shops were operated.
* The poc_number and poc_franchise_count were calculated by starting with 207 shops as the base for exclusion, then subtracting 30 excluded shops (207 - 30 = 177). The document explicitly states no corporate shops were operated, so all shops are considered franchised.
Extracted Item 19 Section
How HAAGEN DAZS SHOP Compares to Other Desserts & Ice Cream Franchises
Key Insights
- Top 10 largest franchise system in Desserts & Ice Cream
- Lower than average SBA loan default rate in Desserts & Ice Cream
| Franchise | Investment Range | Franchise Fee | Royalty | Locations |
|---|---|---|---|---|
HAAGEN DAZS SHOP Current | $215K - $568K | $30K | 4.0% | 207 |
| RITA'S FRANCHISE COMPANY, LLC; RITA'S ICE-CUSTARD-HAPPINESS | $315K - $771K | $35K | 6.5% | 564 |
| MENCHIE'S | $165K - $425K | $40K | 6.0% | 296 |
| DIPPIN' DOTS | $139K - $399K | $35K | 6.0% | 260 |
| MARBLE SLAB CREAMERY | $355K - $477K | $25K | 6.0% | 249 |
| BRUSTER'S | $409K - $1.1M | $40K | 5.0% | 205 |
Desserts & Ice Cream Average 28 franchises | $327K - $659K | $36K | 7.0% | - |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 28 Desserts & Ice Cream franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+15 more states
SBA Loan History
Historical SBA 7(a) loan data for HAAGEN DAZS SHOP franchisees (2014 - 2018)
Loans by Year
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
Franchisee Contacts
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Due Diligence
Litigation (Item 3)
No litigation involving franchisees reported in the FDD.
Bankruptcy (Item 4)
No bankruptcy history reported in the FDD.
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
How much does it cost to open a HAAGEN DAZS SHOP franchise?
The total initial investment to open a HAAGEN DAZS SHOP franchise ranges from $214,518 to $567,768. This includes a franchise fee of $30,000. Ongoing royalty fees are 4.0% of gross sales.
How many HAAGEN DAZS SHOP franchise locations are there?
As of the 2025 FDD, HAAGEN DAZS SHOP has 207 franchise locations. The company has been franchising since 1983.
Can you get an SBA loan for a HAAGEN DAZS SHOP franchise?
Yes, SBA loans are available for HAAGEN DAZS SHOP franchises. Historical data shows 9 SBA 7(a) loans have been approved for HAAGEN DAZS SHOP franchisees, with an average loan amount of $168,033. The historical default rate is 11.1%.
Is HAAGEN DAZS SHOP a good franchise to buy?
HAAGEN DAZS SHOP shows several positive indicators: established brand with 207+ locations, transparent financial performance data (Item 19). However, franchise success depends on many factors including location, local market conditions, and owner involvement. We recommend speaking with existing franchisees and consulting with a franchise attorney before making a decision.
Interested in HAAGEN DAZS SHOP?
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