HAAGEN DAZS SHOP
The Häagen-Dazs Shop franchise allows operators to run ice cream parlors serving dessert creations made with proprietary recipes featuring Häagen-Dazs brand ice cream, frozen yogurt, sorbet, and other frozen desserts, along with related items. The franchisor offers various formats including traditional Shops, Hospitality Shops, Satellites, and area development agreements, typically located in storefronts, strip centers, or malls. It targets consumers seeking premium frozen treats in a competitive and seasonal ice cream market.
Franchise Costs
4% royalty + $500/mo general marketing contribution + 1% local marketing
Financial Performance
Item 19 Financial Performance
Data Based On: 177 franchised Häagen-Dazs Shops (from an initial pool of 207, excluding 30 specified types of shops) that commenced operation on or before January 1, 2024 and were still operating as of December 31, 2024, reporting top-line sales information for 2024. No corporate shops were operated.
* The poc_number and poc_franchise_count were calculated by starting with 207 shops as the base for exclusion, then subtracting 30 excluded shops (207 - 30 = 177). The document explicitly states no corporate shops were operated, so all shops are considered franchised.
Extracted Item 19 Section
How HAAGEN DAZS SHOP Compares
Key Insights
- Top 10 largest franchise system in Desserts & Ice Cream
- Lower than average SBA loan default rate in Desserts & Ice Cream
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
HAAGEN DAZS SHOP Current | $215K – $568K | $30K | 4.0% | 207 |
| RITA'S FRANCHISE COMPANY, LLC; RITA'S ICE-CUSTARD-HAPPINESS | $315K – $713K | $35K | 6.5% | 569 |
| MENCHIE'S | $165K – $425K | $40K | 6.0% | 296 |
| DIPPIN' DOTS | $139K – $399K | $35K | 6.0% | 260 |
| MARBLE SLAB CREAMERY | $355K – $477K | $25K | 6.0% | 249 |
| BRUSTER'S | $409K – $1.1M | $40K | 5.0% | 205 |
Desserts & Ice Cream Average 28 franchises | $327K – $657K | $36K | 7.0% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 28 Desserts & Ice Cream franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+15 more states
SBA Loan History
Historical SBA 7(a) loan data for HAAGEN DAZS SHOP franchisees (2014 – 2018)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
Franchisee Contacts
395 franchisee contacts on file from official FDD filings.
| Name | SBA Loan |
|---|---|
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
395 Contacts Available
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Due Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
The total initial investment to open a HAAGEN DAZS SHOP franchise ranges from $214,518 to $567,768. This includes a franchise fee of $30,000. Ongoing royalty fees are 4.0% of gross sales.
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