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HOBBY TOWN USA & HOBBY USA
HobbyTown franchises operate retail stores selling hobby, toy, entertainment, educational, collectible, and gift merchandise, including model railroading, radio-controlled items, tools, paints, models, games, rockets, science kits, art supplies, and recreational toys. The business model centers on providing for the public's current and future needs in these categories through stores typically ranging from 3,000 to 6,000 square feet. The primary target market is hobbyists between the ages of 12 and 55.
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Franchise Costs
4.75% royalty + 2% ad fund + $13-$21/mo security software
Financial Performance
Item 19 Financial Performance
Data Based On: 87 franchised stores open for full year 2023 that reported complete financial information
* Average gross revenue and median gross revenue are taken directly from Table 1, 'Gross Revenue' and 'Median' columns. Average gross profit is taken directly from Table 1, 'Gross Profit' and 'Average' columns. Revenue top quartile is taken from Table 2 ('1st Quartile Gross Revenue'), 'Average' column. Revenue bottom quartile is taken from Table 5 ('4th Quartile Gross Revenue'), 'Average' column. Average net profit is represented by 'Adjusted Operating Income' from Table 1, 'Average' column, as defined in Note 9: Gross Profit minus Total Adjusted Operating Expenses. Note 8 clarifies that Total Adjusted Operating Expenses explicitly excludes interest, owner payroll, and other discretionary items, aligning with the definition of operating profit before taxes and interest. Best guess profit low/high are based on the 'Low' and 'High' values for 'Adjusted Operating Income' from Table 1.
Extracted Item 19 Section
Avg. Revenue: $1,455,633
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Unlock financial performance dataHOBBY TOWN USA & HOBBY USA Franchise Analysis
Specialty retail thrives on passion, and HobbyTown USA taps into that with stores packed for hobbyists chasing models, RC gear, and science kits. The 2024 FDD's Item 19 lays out revenue data that hints at solid top-line potential amid a dedicated customer base. But subtle shifts in system size spark curiosity: does this signal a maturing niche ready for your investment, or caution ahead?
Item 7 pegs total investment at $340,000-$610,000 for 3,000-6,000 sq ft stores, starting with a $49,500 franchise fee. Fees stack up to 4.75% royalty, 2% brand/ad fund, plus $13-$21 monthly for security software—competitive for retail but adding up on $1.46M average gross revenues (Item 19). Median sales hit $1,282,737, with profit estimates varying wildly from -$137,987 to $554,637, underscoring location-driven risks in hobby demand for ages 12-55.
System health shows contraction: 106 locations in 2022 to 100 in 2023 (-6%), just 1 non-renewal but 8 transfers and only 2 projected new units. No major litigation flags, yet low expansion pace questions scalability in toys/collectibles. High revenues tempt, but volatility and stagnation mean vetting local demographics is crucial before committing.
Analysis based on the 2024 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How HOBBY TOWN USA & HOBBY USA Compares
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
HOBBY TOWN USA & HOBBY USA Current | $340K – $610K | $50K | 4.8% | 100 |
| MERLE NORMAN COSMETICS | $48K – $260K | N/A | N/A | 797 |
| CORNWELL | $80K – $324K | N/A | N/A | 793 |
| BATTERIES PLUS | $285K – $537K | $50K | 5.0% | 601 |
| PET SUPPLIES PLUS | $537K – $2.0M | $50K | 3.0% | 502 |
| WILD BIRDS UNLIMITED | $227K – $379K | $40K | 4.0% | 340 |
Specialty Retail Average 47 franchises | $284K – $703K | $39K | 5.0% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 47 Specialty Retail franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2023)
Outlets by state across the United States
+30 more states
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Unlock location growth dataFranchisee Contacts
164 franchisee contacts on file from official FDD filings.
164 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a HOBBY TOWN USA & HOBBY USA franchise ranges from $340,000 to $610,000. This includes a franchise fee of $49,500. Ongoing royalty fees are 4.8% of gross sales.
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