ChatGPTClaudeCursorGemini
The only franchise database you can use inside ChatGPT, Claude & Cursor. Learn more →

1,700+ FDDs structured for franchise professionals

We extract fees, Item 19 financials, franchisee contacts, SBA default rates, litigation, and outlet data from every FDD — so you can compare brands in minutes, not months. Used by multi-unit operators, consultants, and franchise development teams.

HOBBY TOWN USA & HOBBY USA

HOBBY TOWN USA & HOBBY USA

HobbyTown franchises operate retail stores selling hobby, toy, entertainment, educational, collectible, and gift merchandise, including model railroading, radio-controlled items, tools, paints, models, games, rockets, science kits, art supplies, and recreational toys. The business model centers on providing for the public's current and future needs in these categories through stores typically ranging from 3,000 to 6,000 square feet. The primary target market is hobbyists between the ages of 12 and 55.

100locations
$340K–$610K
RetailLincoln, NEwww.hobbytownfranchise.comDisclaimer

Loading preview...

Unlock FDD download

Download this + 1,700 other FDDs · One-time purchase

Franchise Costs

Franchise Fee
$49,500
Initial Investment
$340,000 – $610,000
Royalty Rate
4.75%
Brand Fund
2.00%
Fixed Monthly Fees
$13 – $21

4.75% royalty + 2% ad fund + $13-$21/mo security software

Financial Performance


Item 19 Financial Performance

Average Gross Revenue
$1,455,633
Median Gross Revenue
$1,282,737
Top Quartile Revenue
$2,397,945
Bottom Quartile Revenue
$884,581
Average Net Profit
$104,386
Average Gross Profit
$520,912

Data Based On: 87 franchised stores open for full year 2023 that reported complete financial information

* Average gross revenue and median gross revenue are taken directly from Table 1, 'Gross Revenue' and 'Median' columns. Average gross profit is taken directly from Table 1, 'Gross Profit' and 'Average' columns. Revenue top quartile is taken from Table 2 ('1st Quartile Gross Revenue'), 'Average' column. Revenue bottom quartile is taken from Table 5 ('4th Quartile Gross Revenue'), 'Average' column. Average net profit is represented by 'Adjusted Operating Income' from Table 1, 'Average' column, as defined in Note 9: Gross Profit minus Total Adjusted Operating Expenses. Note 8 clarifies that Total Adjusted Operating Expenses explicitly excludes interest, owner payroll, and other discretionary items, aligning with the definition of operating profit before taxes and interest. Best guess profit low/high are based on the 'Low' and 'High' values for 'Adjusted Operating Income' from Table 1.

Extracted Item 19 Section

Avg. Revenue: $1,455,633

Unlock financial performance data with full access to 1,700+ franchise reports

Unlock financial performance data

HOBBY TOWN USA & HOBBY USA Franchise Analysis

Specialty retail thrives on passion, and HobbyTown USA taps into that with stores packed for hobbyists chasing models, RC gear, and science kits. The 2024 FDD's Item 19 lays out revenue data that hints at solid top-line potential amid a dedicated customer base. But subtle shifts in system size spark curiosity: does this signal a maturing niche ready for your investment, or caution ahead?

Item 7 pegs total investment at $340,000-$610,000 for 3,000-6,000 sq ft stores, starting with a $49,500 franchise fee. Fees stack up to 4.75% royalty, 2% brand/ad fund, plus $13-$21 monthly for security software—competitive for retail but adding up on $1.46M average gross revenues (Item 19). Median sales hit $1,282,737, with profit estimates varying wildly from -$137,987 to $554,637, underscoring location-driven risks in hobby demand for ages 12-55.

System health shows contraction: 106 locations in 2022 to 100 in 2023 (-6%), just 1 non-renewal but 8 transfers and only 2 projected new units. No major litigation flags, yet low expansion pace questions scalability in toys/collectibles. High revenues tempt, but volatility and stagnation mean vetting local demographics is crucial before committing.

Analysis based on the 2024 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.

How HOBBY TOWN USA & HOBBY USA Compares

FranchiseInvestmentFeeRoyaltyLocations
HOBBY TOWN USA & HOBBY USA
Current
$340K – $610K$50K4.8%100
MERLE NORMAN COSMETICS$48K – $260KN/AN/A797
CORNWELL$80K – $324KN/AN/A793
BATTERIES PLUS$285K – $537K$50K5.0%601
PET SUPPLIES PLUS$537K – $2.0M$50K3.0%502
WILD BIRDS UNLIMITED$227K – $379K$40K4.0%340
Specialty Retail Average
47 franchises
$284K – $703K$39K5.0%

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 47 Specialty Retail franchises by location count.

Locations & Growth


Outlet Growth Over Time

Total outlets at end of each year

Geographic Distribution (2023)

Outlets by state across the United States

Top States
1TX
10
2WA
8
3CA
7
4CO
6
5OH
6
6IL
5
7NE
5
8VA
4
9NC
4
10GA
4
11FL
4
12KY
3
13IN
3
14WI
3
15OK
3

+30 more states

Unlock location growth data with full access to 1,700+ franchise reports

Unlock location growth data

Franchisee Contacts

164 franchisee contacts on file from official FDD filings.

164 Contacts Available

Unlock all HOBBY TOWN USA & HOBBY USA franchisee contacts with verified contact information

Unlock contacts

Due Diligence


Litigation (Item 3)

Franchisee Cases0
No litigation involving franchisees reported

Bankruptcy (Item 4)

Bankruptcy HistoryNo
No bankruptcy history reported

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations
0
Non-Renewals
1
Reacquired
0
Ceased Ops
5
Transfers
8
Sold to Franchisees
0
Projected New
2

Unlock due diligence reports with full access to 1,700+ franchise reports

Unlock due diligence reports

Frequently Asked Questions

The total initial investment to open a HOBBY TOWN USA & HOBBY USA franchise ranges from $340,000 to $610,000. This includes a franchise fee of $49,500. Ongoing royalty fees are 4.8% of gross sales.