HOBBY TOWN USA & HOBBY USA
HobbyTown franchises operate retail stores selling hobby, toy, entertainment, educational, collectible, and gift merchandise, including model railroading, radio-controlled items, tools, paints, models, games, rockets, science kits, art supplies, and recreational toys. The business model centers on providing for the public's current and future needs in these categories through stores typically ranging from 3,000 to 6,000 square feet. The primary target market is hobbyists between the ages of 12 and 55.
Franchise Costs
4.75% royalty + 2% ad fund + $13-$21/mo security software
Financial Performance
Item 19 Financial Performance
Data Based On: 87 franchised stores open for full year 2023 that reported complete financial information
* Average gross revenue and median gross revenue are taken directly from Table 1, 'Gross Revenue' and 'Median' columns. Average gross profit is taken directly from Table 1, 'Gross Profit' and 'Average' columns. Revenue top quartile is taken from Table 2 ('1st Quartile Gross Revenue'), 'Average' column. Revenue bottom quartile is taken from Table 5 ('4th Quartile Gross Revenue'), 'Average' column. Average net profit is represented by 'Adjusted Operating Income' from Table 1, 'Average' column, as defined in Note 9: Gross Profit minus Total Adjusted Operating Expenses. Note 8 clarifies that Total Adjusted Operating Expenses explicitly excludes interest, owner payroll, and other discretionary items, aligning with the definition of operating profit before taxes and interest. Best guess profit low/high are based on the 'Low' and 'High' values for 'Adjusted Operating Income' from Table 1.
Extracted Item 19 Section
How HOBBY TOWN USA & HOBBY USA Compares
Key Insights
- Higher investment than 76% of Specialty Retail franchises
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
HOBBY TOWN USA & HOBBY USA Current | $340K – $610K | $50K | 4.8% | 100 |
| MERLE NORMAN COSMETICS | $48K – $260K | N/A | N/A | 797 |
| CORNWELL | $80K – $324K | N/A | N/A | 793 |
| BATTERIES PLUS | $263K – $497K | $45K | 5.0% | 604 |
| PET SUPPLIES PLUS | $537K – $2.0M | $50K | 3.0% | 502 |
| WILD BIRDS UNLIMITED | $227K – $379K | $40K | 4.0% | 340 |
Specialty Retail Average 46 franchises | $285K – $708K | $38K | 5.0% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 46 Specialty Retail franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2023)
Outlets by state across the United States
+30 more states
Franchisee Contacts
164 franchisee contacts on file from official FDD filings.
| Name | SBA Loan |
|---|---|
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
164 Contacts Available
Unlock all HOBBY TOWN USA & HOBBY USA franchisee contacts with verified contact information
Due Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
The total initial investment to open a HOBBY TOWN USA & HOBBY USA franchise ranges from $340,000 to $610,000. This includes a franchise fee of $49,500. Ongoing royalty fees are 4.8% of gross sales.
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