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KID TO KID
Kid to Kid franchises retail stores that sell high-quality used and new brand name children's clothing, accessories, toys, equipment, and maternity items at substantial discounts to new merchandise prices. The business model centers on purchasing used merchandise outright from local community customers, primarily parents and caregivers, and reselling it to families with children. The target market includes parents, relatives, friends, and care providers seeking affordable children's products.
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Franchise Costs
5% royalty + 0.5% marketing fund + $350/mo computer support + $225/mo bookkeeping (first year required)
Financial Performance
Item 19 Financial Performance
Data Based On: 69 Franchised Units Operating from November 1, 2024 through October 31, 2025
* Extracted average, median, quartile revenues, gross profit, and net income directly from the 'Franchised Locations: Group Average' and 'Franchised Locations: First/Fourth Quartile' tables. Best guess profit range is the Net Income (10) range from the 'Franchised Locations: Group Average' table.
Extracted Item 19 Section
Avg. Revenue: $1,017,375
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Unlock financial performance dataKID TO KID Franchise Analysis
Kid to Kid has been franchising since 1994, building a niche in resale children's gear, but recent system snapshots show flat location counts with zero growth from 2021 to 2022. Item 19 finally discloses revenue and profit figures that paint a volatile picture across units, while a solid SBA loan history hints at financing feasibility for owners. What does this mean for investors eyeing resale retail—diamond in the rough or a system stuck in neutral?
The track record reveals longevity with franchising starting in 1994 under BaseCamp Franchising, yet the system appears tiny, holding steady at just 1 location from 2021 to 2022 (+0% growth), signaling contraction or stagnation in expansion—a major red flag for scalability. Item 7 pegs total investment at $357,515-$640,215 including the $35,000 franchise fee, with ongoing fees at 5% royalty, 0.5% ad fund, plus mandatory $350/month computer support and $225/month bookkeeping (first year). Item 19 data shines: average gross revenue $1,017,375, median $909,631, but estimated profits swing wildly from -$56,913 to $413,891, meaning top performers thrive while others bleed cash—typical for retail resale dependent on local buying/selling volume.
System health raises alarms: 64 SBA loans averaging $301,597 with a low 6.2% default rate suggests many have financed successfully, but minimal growth and one arbitration case (franchisee won partial damages over lease advice despite their breach) point to support gaps. For resale retail investors, high average revenue tempts, but flat trajectory and profit variance demand scrutiny of local demographics and operations. This isn't explosive growth like bigger chains; it's a steady-if-small play where execution trumps system momentum.
Analysis based on the 2026 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How KID TO KID Compares
Key Insights
- Lower than average SBA loan default rate in Specialty Retail
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
KID TO KID Current | $358K – $640K | $35K | 5.0% | N/A |
| MERLE NORMAN COSMETICS | $48K – $260K | N/A | N/A | 797 |
| CORNWELL | $80K – $324K | N/A | N/A | 793 |
| BATTERIES PLUS | $285K – $537K | $50K | 5.0% | 601 |
| PET SUPPLIES PLUS | $537K – $2.0M | $50K | 3.0% | 502 |
| WILD BIRDS UNLIMITED | $227K – $379K | $40K | 4.0% | 340 |
Specialty Retail Average 47 franchises | $285K – $704K | $39K | 5.0% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 47 Specialty Retail franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2022)
Outlets by state across the United States
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for KID TO KID franchisees (2010 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
64 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
125 franchisee contacts on file from official FDD filings.
125 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
One arbitration claim by a franchisee alleging unlawful earnings claims, poor advice, and support; arbitrator ruled franchisee breached agreement but awarded partial damages for lease advice failure.
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a KID TO KID franchise ranges from $357,515 to $640,215. This includes a franchise fee of $35,000. Ongoing royalty fees are 5.0% of gross sales.
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