Lifestyle Publications

Data Based On: 132 Franchised Businesses (19 operating more than one magazine and 113 operating a single magazine) that operated continuously throughout the entire 2024 calendar year, broken down by quartiles based on Gross Sales.

* Average Gross Revenue calculated as a weighted average of Average Gross Sales across 19 'More Than One Magazine' franchised businesses and 113 'Single Magazine' franchised businesses (total 132 units). Weighted Average Gross Sales (More Than One Magazine) = (4*$1,397,794 + 5*$921,868 + 5*$763,537 + 5*$562,162) / 19 = $885,737.42. Weighted Average Gross Sales (Single Magazine) = (28*$575,063 + 28*$366,754 + 28*$303,951 + 29*$238,521) / 113 = $369,899.23. Overall Average Gross Revenue = (19*$885,737.42 + 113*$369,899.23) / 132 = $444,148.67. Median Gross Revenue is derived from the Median Gross Sales of the Third Quartile Single Magazine Franchised Businesses ($308,355), which corresponds to the approximate median position of the combined 132 units. Revenue Top Quartile is the Average Gross Sales of the Top Quartile Franchised Businesses with More Than One Magazine ($1,397,794). Revenue Bottom Quartile is the Average Gross Sales of the Bottom Quartile Single Magazine Franchised Businesses ($238,521). Average Net Profit (Publisher Profits) calculated as a weighted average of Average Publisher Profits across 19 'More Than One Magazine' franchised businesses and 113 'Single Magazine' franchised businesses (total 132 units). Weighted Average Publisher Profits (More Than One Magazine) = (4*$524,866 + 5*$370,741 + 5*$269,981 + 5*$107,241) / 19 = $307,330.47. Weighted Average Publisher Profits (Single Magazine) = (28*$253,730 + 28*$126,608 + 28*$87,812 + 29*$46,657) / 113 = $127,975.69. Overall Average Net Profit = (19*$307,330.47 + 113*$127,975.69) / 132 = $153,791.91. Best guess profit low and high are based on the lowest 'Low' Publisher Profits ($11,422) and highest 'High' Publisher Profits ($685,789) reported in the data across all quartiles and magazine types.