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Mahana Fresh (Unit)
Mahana Fresh is a fast-casual restaurant franchise specializing in freshly prepared bowls using proprietary chef-created marinades and sauces, along with other food products, side dishes, non-alcoholic beverages, and craft beer and wine where permitted for on- and off-premises consumption. The business operates under a proprietary system that includes standardized recipes, restaurant designs, equipment specifications, marketing, and operational procedures to ensure quality and consistency. It targets the general public in the competitive fast-casual dining market, competing with local, regional, and national chains.
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Franchise Costs
6% royalty (3% first 26 weeks) + 2% ad fund (up to 4%) + $400/mo technology (to $575) + up to $250/mo social media
Financial Performance
Item 19 Financial Performance
This franchise did not provide Item 19 financial performance data.
Be careful if you are interested in investing. The lack of financial performance representations may indicate limited data or varying results across franchises.
Extracted Item 19 Section
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Unlock financial performance dataMahana Fresh (Unit) Franchise Analysis
In the vibrant fast-casual dining scene, Mahana Fresh carves a niche with its Hawaiian-inspired bowls and chef-driven marinades, drawing crowds craving fresh, customizable eats. While Item 19 financial performance data is notably absent from the 2024 FDD, the system's SBA loan records and expansion plans hint at underlying momentum. What does this small but growing footprint reveal about investment potential in a market dominated by giants?
Item 7 in the FDD lays out a substantial entry: $222,200 to $696,000 total investment, kicked off by a $49,500 franchise fee. Ongoing fees include a 6% royalty—eased to 3% for the first 26 weeks—plus 2% brand/ad fund (capping at 4%), $400 monthly technology fee (rising to $575), and up to $250 monthly for social media management. Without Item 19 disclosure, there's no official revenue or profit benchmarks, forcing buyers to rely on indirect signals like the six SBA loans averaging $435,767 each, which underscore lender confidence despite the youth of the system launched in 2018.
Growth metrics offer cautious optimism: from five locations in 2022 to six in 2023—a 20% jump—with eight new units projected. One system transfer signals minor reshuffling, but the low unit count amplifies risk in a competitive field against chains like Chipotle or Sweetgreen. For a buyer eyeing fast-casual upside, these numbers suggest a high-variance play: accessible financing and expansion ambition, but prove-it-yourself validation needed on unit-level viability before committing.
Analysis based on the 2024 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How Mahana Fresh (Unit) Compares
Key Insights
- Lower investment than 86% of Fast Casual franchises
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Mahana Fresh (Unit) Current | $222K – $696K | $50K | 6.0% | 6 |
| Tropical Smoothie Cafe | $276K – $771K | $35K | 6.0% | 1,650 |
| TROPICAL SMOOTHIE CAFÉ | $300K – $721K | $35K | 6.0% | 1,371 |
| FIREHOUSE SUBS RESTAURANTS (UNIT) | $405K – $1.6M | $20K | 6.0% | 1,249 |
| Zaxby's | $1.4M – $3.8M | $35K | 6.0% | 826 |
| Qdoba | $548K – $1.3M | $40K | 5.0% | 652 |
Fast Casual Average 107 franchises | $529K – $1.2M | $39K | 5.6% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 107 Fast Casual franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2023)
Outlets by state across the United States
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for Mahana Fresh (Unit) franchisees (2020 – 2022)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
6 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
16 franchisee contacts on file from official FDD filings.
16 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a Mahana Fresh (Unit) franchise ranges from $222,200 to $696,000. This includes a franchise fee of $49,500. Ongoing royalty fees are 6.0% of gross sales.
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