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We extract fees, Item 19 financials, franchisee contacts, SBA default rates, litigation, and outlet data from every FDD — so you can compare brands in minutes, not months. Used by multi-unit operators, consultants, and franchise development teams.

MASSAGE ENVY

MASSAGE ENVY

Massage Envy franchises operate personal wellness studios offering professional therapeutic massage services, proprietary Total Body Stretch, hot stone massage therapy, customized facial and skin care services like microdermabrasion and chemical peels, along with related products through a membership-based program. The business model is franchise-based, providing a distinctive, clean, and friendly environment utilizing unique processes and high-end product lines. It targets health-conscious consumers seeking regular, affordable wellness and body care services.

1,009locations
$719K–$1081K
Since 2003
ServicesScottsdale, AZRoark Capital Groupwww.massageenvy.comDisclaimer

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Franchise Costs

Franchise Fee
$45,000
Initial Investment
$719,350 – $1,081,000
Royalty Rate
6.00%
Brand Fund
2.00%
Fixed Monthly Fees
$1,185 – $1,185

6% royalty + 2% ad fund + $1,185/mo technology fees (P4 $705 + centralized support $390 + Rapid Response $90)

Financial Performance


Item 19 Financial Performance

Average Gross Revenue
$1,137,964
Median Gross Revenue
$1,070,589
Top Quartile Revenue
$1,815,058
Bottom Quartile Revenue
$610,237

Data Based On: 187 Current Format Businesses that were open and operational for at least 1 year as of December 31, 2024.

* All average and median values are taken directly from the 'Total' row and quartile rows of Table 1, which represents 187 Current Format Businesses open 1 year or more. The weighted average of the quartile average gross sales was calculated to be $1,137,964.31, which closely matches the 'Total' row's 'Average Gross Sales' of $1,137,964. No expense or profit data (such as net income, net profit, EBITDA, or expense percentages) was provided in Item 19 to estimate net profit/income/EBITDA.

Extracted Item 19 Section

Avg. Revenue: $1,137,964

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MASSAGE ENVY Franchise Analysis

Ever wonder if a wellness giant like Massage Envy still packs the punch for new franchisees? Item 19 lays bare revenue snapshots from hundreds of studios, while a hefty batch of SBA loans hints at financing realities many overlook. But with the system shrinking and transfers spiking, is this the steady bet it once was—or a signal to dig deeper?

The upfront hit is steep: $719,350 to $1,081,000 total investment per Item 7, kicked off by a $45,000 franchise fee. Ongoing fees chew 6% royalties plus 2% ad fund, tacked onto $1,185 monthly tech charges (P4 at $705, support $390, Rapid Response $90). Item 19 shines with average gross revenue of $1,137,964 and median $1,070,589—solid for wellness, implying potential 20-30% margins after costs if you hit medians, though your location and management dictate that. SBA data backs accessibility: 390 loans averaging $511,999, but a 7.7% default rate flags risks in a capital-intensive buildout.

System metrics raise flags—1009 locations after dropping 4% from 1053 in 2023, with just 2 projected new units. Terminations hit 16, non-renewals 2, but 88 transfers suggest owners reshuffling rather than bailing entirely. Litigation clusters around contract breaches, faulty POS, mandatory buys, and fraud claims, per Item 20—territorial fights and tech woes could snag you too. If you're eyeing steady membership cash flow in health-conscious markets, crunch these against your ops savvy; the revenue tease holds up, but contraction demands caution before dropping seven figures.

Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.

How MASSAGE ENVY Compares

Key Insights

  • Higher investment than 100% of Wellness Services franchises
  • #1 largest franchise system in Wellness Services
  • Lower than average SBA loan default rate in Wellness Services
FranchiseInvestmentFeeRoyaltyLocations
MASSAGE ENVY
Current
$719K – $1.1M$45K6.0%1,009
The Dripbar (Unit)$147K – $415K$55K7.0%106
MEDI-WEIGHTLOSS BUSINESS$207K – $435K$45K10.0%88
MASSAGELUXE$570K – $800K$43K6.0%86
beem Light Sauna$393K – $718K$65K8.0%38
Lindora$272K – $492K$60K7.0%31
Wellness Services Average
13 franchises
$392K – $699K$53K7.2%

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 13 Wellness Services franchises by location count.

Locations & Growth


Outlet Growth Over Time

Total outlets at end of each year

Geographic Distribution (2024)

Outlets by state across the United States

Top States
1CA
128
2FL
110
3TX
102
4IL
45
5NC
44
6AZ
40
7NJ
40
8VA
36
9OH
30
10GA
30
11NY
28
12TN
24
13MD
24
14PA
23
15CO
23

+35 more states

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SBA Loan History


Historical SBA 7(a) loan data for MASSAGE ENVY franchisees (20102025)

Total Loans
390
Average Loan
$511,999
Total Volume
$199.7M
Default Rate
7.7%

Loans by Year

SBA 7(a) loan activity over time

* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.

390 SBA loans on record

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Franchisee Contacts

1,032 franchisee contacts on file from official FDD filings.

1,032 Contacts Available

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Due Diligence


Litigation (Item 3)

Franchisee Cases115

Primarily breach of contract disputes involving unauthorized fees, failure to provide services, faulty POS systems, mandatory purchases, territorial rights, wrongful abandonment, and technology upgrade non-compliance; also franchisee claims of fraud, misrepresentation, and violations of franchise sales laws.

Bankruptcy (Item 4)

Bankruptcy HistoryNo
No bankruptcy history reported

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations
16
Non-Renewals
2
Reacquired
0
Ceased Ops
27
Transfers
88
Sold to Franchisees
0
Projected New
2

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Frequently Asked Questions

The total initial investment to open a MASSAGE ENVY franchise ranges from $719,350 to $1,081,000. This includes a franchise fee of $45,000. Ongoing royalty fees are 6.0% of gross sales.