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MASSAGELUXE
MassageLuXe franchises operate massage therapy spas offering massages, facials, waxing, skin care treatments, and related services, products, merchandise, and accessories under proprietary marks and systems. The franchisor, Massage Luxe International, LLC, sells single-unit franchises and multi-unit development agreements to develop and operate multiple spas, managing the franchise network without owning or operating any spas itself. Services target individuals and businesses in a well-developed, competitive market including local independents and national chains.
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Franchise Costs
6% royalty (5% first 12 months) + 2.5% regional ad (up to 3.5%) + 1% national ad + $150/wk ($650/mo) POS software + $50/mo analytics platform
Financial Performance
Item 19 Financial Performance
Data Based On: 86 franchised spas open and operating at least 12 months as of December 31, 2024.
* Average gross revenue confirmed by weighted average calculation across quartiles: (21 units × $1,303,623 + 21 units × $967,213 + 22 units × $782,251 + 22 units × $494,552) / 86 total units = $881,130.49. Used the table's stated overall average of $881,130.
Extracted Item 19 Section
Avg. Revenue: $881,130
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Unlock financial performance dataMASSAGELUXE Franchise Analysis
Picture walking into a MassageLuXe spa: serene vibes, loyal clients, and a business model that's been franchising since 2008. Item 19 drops revenue data for existing units, while SBA loan records paint a picture of financing realities in this cutthroat beauty services arena. Growth is ticking up, but litigation whispers from the FDD raise eyebrows—does the data back a winning bet or hidden risks?
Item 7 lays out the initial investment from $570,900 to $799,000, covering build-out for a 2,500-3,500 sq ft spa, equipment, signage, and three months' operating capital. The $42,500 franchise fee gets you training, site selection help, and proprietary systems in a market jammed with independents and chains. Ongoing fees hit 6% royalty (discounted to 5% first year), 1% brand fund, plus 2.5-3.5% regional ads, $150 weekly POS software, and $50 monthly analytics—totaling around 10% of sales. With 92 locations up 7% from 86 in 2023, and 18 projected new units, the system's expanding steadily, backed by 7 transfers and 75 SBA loans averaging $452,793 at a tiny 1.3% default rate.
Item 19 shines: average gross revenue $881,130, median $866,676 across units, suggesting solid top-line performance without EBITDA breakdowns—strong for a service play where labor and rent eat margins. Litigation centers on terminations, breach claims, and a New Jersey practices act suit from one franchisee and an ex-developer, but no systemic red flags. For a $600K+ play, the revenue scale and low financing risk appeal if you nail location and staffing in competitive suburbs; growth momentum hints at scalability, though fees stack up quick.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How MASSAGELUXE Compares
Key Insights
- Higher investment than 79% of Beauty & Spa Services franchises
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
MASSAGELUXE Current | $571K – $799K | $43K | 6.0% | 92 |
| SPORTS CLIPS (SINGLE UNIT) | $237K – $581K | $30K | 6.0% | 1,702 |
| SUPERCUTS | $186K – $323K | $40K | 6.0% | 1,701 |
| DaVi Nails and Em Lash Studio | $61K – $144K | $65K | N/A | 400 |
| PALM BEACH TAN | $648K – $1.1M | $30K | 6.0% | 397 |
| DAVI NAILS | $57K – $125K | $65K | 0.0% | 387 |
Beauty & Spa Services Average 52 franchises | $413K – $743K | $48K | 6.2% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 52 Beauty & Spa Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+5 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for MASSAGELUXE franchisees (2011 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
75 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
145 franchisee contacts on file from official FDD filings.
145 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Primarily termination disputes, breach of contract, fraudulent inducement, promissory estoppel, and New Jersey Franchise Practices Act claims involving a franchisee (Kendall Park ML, LLC), former franchisee (Sapan Inamdar), and area developer (SPI Investments LLC).
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a MASSAGELUXE franchise ranges from $570,900 to $799,000. This includes a franchise fee of $42,500. Ongoing royalty fees are 6.0% of gross sales.
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