MASSAGELUXE
MassageLuXe franchises operate massage therapy spas offering massages, facials, waxing, skin care treatments, and related services, products, merchandise, and accessories under proprietary marks and systems. The franchisor, Massage Luxe International, LLC, sells single-unit franchises and multi-unit development agreements to develop and operate multiple spas, managing the franchise network without owning or operating any spas itself. Services target individuals and businesses in a well-developed, competitive market including local independents and national chains.
Franchise Costs
6% royalty (5% first 12 months) + 2.5% regional ad (up to 3.5%) + 1% national ad + $150/wk ($650/mo) POS software + $50/mo analytics platform
Financial Performance
Item 19 Financial Performance
Data Based On: 86 franchised spas open and operating at least 12 months as of December 31, 2024.
* Average gross revenue confirmed by weighted average calculation across quartiles: (21 units × $1,303,623 + 21 units × $967,213 + 22 units × $782,251 + 22 units × $494,552) / 86 total units = $881,130.49. Used the table's stated overall average of $881,130.
Extracted Item 19 Section
How MASSAGELUXE Compares
Key Insights
- Higher investment than 80% of Beauty & Spa Services franchises
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
MASSAGELUXE Current | $571K – $799K | $43K | 6.0% | 92 |
| SPORTS CLIPS (SINGLE UNIT) | $289K – $475K | $30K | 6.0% | 1,754 |
| SUPERCUTS | $186K – $323K | $40K | 6.0% | 1,701 |
| DaVi Nails and Em Lash Studio | $61K – $144K | $65K | N/A | 400 |
| PALM BEACH TAN | $648K – $1.1M | $30K | 6.0% | 397 |
| DAVI NAILS | $57K – $125K | $65K | 0.0% | 387 |
Beauty & Spa Services Average 49 franchises | $411K – $755K | $48K | 6.2% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 49 Beauty & Spa Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+5 more states
SBA Loan History
Historical SBA 7(a) loan data for MASSAGELUXE franchisees (2011 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
Franchisee Contacts
145 franchisee contacts on file from official FDD filings.
| Name | SBA Loan |
|---|---|
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
145 Contacts Available
Unlock all MASSAGELUXE franchisee contacts with verified contact information
Due Diligence
Litigation (Item 3)
Primarily termination disputes, breach of contract, fraudulent inducement, promissory estoppel, and New Jersey Franchise Practices Act claims involving a franchisee (Kendall Park ML, LLC), former franchisee (Sapan Inamdar), and area developer (SPI Investments LLC).
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
The total initial investment to open a MASSAGELUXE franchise ranges from $570,900 to $799,000. This includes a franchise fee of $42,500. Ongoing royalty fees are 6.0% of gross sales.
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