MOOYAH
MOOYAH is a fast-casual restaurant franchise offering high-quality customizable hamburgers, sandwiches, fries, shakes, and related food and beverage items under the MOOYAH brand and proprietary system, which includes specific designs, recipes, operations, training, and marketing. The franchisor grants franchises for single units or area development agreements for multiple restaurants, with franchisees committing to development schedules and paying initial fees. It targets customers seeking premium, fresh-ingredient fast-casual dining experiences.
Disclaimer: This information was extracted using AI from public Franchise Disclosure Documents and should be independently verified. This is not financial or legal advice. Always review official FDD filings before making investment decisions.
Overview
Financial Requirements
6% royalty + 3% advertising + $200-$750/mo technology fee
Franchise Stats
Financial Performance
Item 19 Financial Performance
Data Based On: 60 franchised Restaurants (Comparison Set) operated for the entire 2023 and 2024 Measurement Periods, segmented into 4 quartiles based on 2024 Net Sales.
* Average Gross Revenue is a weighted average of 2024 Gross Sales across four quartiles (15 restaurants each) from the Comparison Set (60 franchised units in total) presented in Part B. Median Gross Revenue is taken from Part A (Complete Set of 65 franchised units, 2024 Gross Sales) as an overall median for the segmented Part B was not explicitly provided, and Part A is a broader set. Revenue Top/Bottom Quartile are the average 2024 Gross Sales for the respective quartiles from Part B. Average Gross Profit and Average Net Profit (labeled as 'Gross Profit Less Labor') are from Part C, based on 34 franchised restaurants. Gross Profit Less Labor is used for average_net_profit as it is Gross Profit minus Labor Costs, representing an operating profit. Best guess profit range is derived from the average Gross Profit Less Labor (low end) and average Gross Profit (high end) from Part C data.
Extracted Item 19 Section
How MOOYAH Compares to Other Fast Food Franchises
Key Insights
- Lower than average SBA loan default rate in Fast Food
| Franchise | Investment Range | Franchise Fee | Royalty | Locations |
|---|---|---|---|---|
MOOYAH Current | $373K - $1.2M | $40K | 6.0% | 71 |
| Burger King | $2.1M - $4.7M | $50K | 4.5% | 19,732 |
| MCDONALD'S | $1.5M - $2.6M | $45K | N/A | 12,772 |
| AFC | $45K - $151K | $6K | 9.5% | 3,572 |
| SONIC DRIVE-IN | $1.7M - $3.1M | $15K | 5.0% | 3,441 |
| JIMMY JOHN'S | $366K - $728K | $35K | 6.0% | 2,647 |
Fast Food Average 127 franchises | $605K - $1.5M | $35K | 6.1% | - |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 127 Fast Food franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+8 more states
SBA Loan History
Historical SBA 7(a) loan data for MOOYAH franchisees (2011 - 2025)
Loans by Year
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
Franchisee Contacts
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Due Diligence
Litigation (Item 3)
No litigation involving franchisees reported in the FDD.
Bankruptcy (Item 4)
No bankruptcy history reported in the FDD.
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
How much does it cost to open a MOOYAH franchise?
The total initial investment to open a MOOYAH franchise ranges from $372,525 to $1,186,124. This includes a franchise fee of $40,000. Ongoing royalty fees are 6.0% of gross sales.
How much revenue does a MOOYAH franchise make?
According to the 2025 FDD, the average gross revenue for a MOOYAH franchise is $1,093,733.5. The median revenue is $1,056,153.
How much profit can you make with a MOOYAH franchise?
Based on the financial performance data in the FDD, estimated profit for a MOOYAH franchise ranges from $517,504 to $861,238 per year. Actual results vary based on location, management, and market conditions.
How many MOOYAH franchise locations are there?
As of the 2025 FDD, MOOYAH has 71 franchise locations. The company has been franchising since 2006.
Can you get an SBA loan for a MOOYAH franchise?
Yes, SBA loans are available for MOOYAH franchises. Historical data shows 52 SBA 7(a) loans have been approved for MOOYAH franchisees, with an average loan amount of $447,573. The historical default rate is 13.5%.
Is MOOYAH a good franchise to buy?
MOOYAH shows several positive indicators: transparent financial performance data (Item 19). However, franchise success depends on many factors including location, local market conditions, and owner involvement. We recommend speaking with existing franchisees and consulting with a franchise attorney before making a decision.
Interested in MOOYAH?
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