MOOYAH
MOOYAH is a fast-casual restaurant franchise offering high-quality customizable hamburgers, sandwiches, fries, shakes, and related food and beverage items under the MOOYAH brand and proprietary system, which includes specific designs, recipes, operations, training, and marketing. The franchisor grants franchises for single units or area development agreements for multiple restaurants, with franchisees committing to development schedules and paying initial fees. It targets customers seeking premium, fresh-ingredient fast-casual dining experiences.
Franchise Costs
6% royalty + 3% advertising + $200-$750/mo technology fee
Financial Performance
Item 19 Financial Performance
Data Based On: 60 franchised Restaurants (Comparison Set) operated for the entire 2023 and 2024 Measurement Periods, segmented into 4 quartiles based on 2024 Net Sales.
* Average Gross Revenue is a weighted average of 2024 Gross Sales across four quartiles (15 restaurants each) from the Comparison Set (60 franchised units in total) presented in Part B. Median Gross Revenue is taken from Part A (Complete Set of 65 franchised units, 2024 Gross Sales) as an overall median for the segmented Part B was not explicitly provided, and Part A is a broader set. Revenue Top/Bottom Quartile are the average 2024 Gross Sales for the respective quartiles from Part B. Average Gross Profit and Average Net Profit (labeled as 'Gross Profit Less Labor') are from Part C, based on 34 franchised restaurants. Gross Profit Less Labor is used for average_net_profit as it is Gross Profit minus Labor Costs, representing an operating profit. Best guess profit range is derived from the average Gross Profit Less Labor (low end) and average Gross Profit (high end) from Part C data.
Extracted Item 19 Section
How MOOYAH Compares
Key Insights
- Lower than average SBA loan default rate in Fast Food
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
MOOYAH Current | $373K – $1.2M | $40K | 6.0% | 71 |
| MCDONALD'S | $1.5M – $2.6M | $45K | N/A | 12,772 |
| AFC | $45K – $151K | $6K | 9.5% | 3,572 |
| SONIC DRIVE-IN | $1.7M – $3.1M | $15K | 5.0% | 3,441 |
| JIMMY JOHN'S | $366K – $728K | $35K | 6.0% | 2,647 |
| ARBY'S | $645K – $2.5M | $38K | 4.0% | 2,316 |
Fast Food Average 126 franchises | $593K – $1.5M | $35K | 6.1% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 126 Fast Food franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+8 more states
SBA Loan History
Historical SBA 7(a) loan data for MOOYAH franchisees (2011 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
Franchisee Contacts
89 franchisee contacts on file from official FDD filings.
| Name | SBA Loan |
|---|---|
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
89 Contacts Available
Unlock all MOOYAH franchisee contacts with verified contact information
Due Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
The total initial investment to open a MOOYAH franchise ranges from $372,525 to $1,186,124. This includes a franchise fee of $40,000. Ongoing royalty fees are 6.0% of gross sales.
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