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NAF NAF MIDDLE EASTERN GRILL
NAF NAF Middle Eastern Grill offers franchises for fast-casual restaurants specializing in Middle Eastern cuisine, including shawarma, falafel, hummus, pita, and other food products and beverages. The franchisor, Naf-Naf Franchising LLC, grants rights to operate under the NAF NAF trademarks and brand standards, with options for single-unit or multi-unit development. Their business model targets consumers seeking quick, authentic Middle Eastern dining experiences through a network of franchised locations.
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Franchise Costs
5% royalty + 1% brand fund + $500/mo technology fee
Financial Performance
Item 19 Financial Performance
Data Based On: Financial performance representations for Net Sales are based on 32 NAF NAF Restaurants (16 affiliate-owned, 16 franchisee-owned) open for at least 52 consecutive weeks in Fiscal Year 2024. EBITDAR data for profit estimation is based on 16 company-owned restaurants open for 52 consecutive weeks in Fiscal Year 2024.
* Franchisee average gross revenue is $855,032 (from Page 3). Company-owned EBITDAR data was used to estimate a profit range for franchisees. The company-owned EBITDAR margin ranged from approximately 18.08% (calculated as lowest company unit EBITDAR $177,072 / lowest company unit Net Sales $979,174) to approximately 31.17% (calculated as highest company unit EBITDAR $484,218 / highest company unit Net Sales $1,553,238) (data from Page 5). Franchisee additional expenses (Royalty, Local Marketing, Brand Fund, Annual Tech Fee) average $103,504 and median $105,472 (from Page 7). Best guess profit low: (Franchisee Average Gross Revenue * Low EBITDAR Margin) - Median Additional Franchisee Expenses = ($855,032 * 0.180838) - $105,472 = $49,150.39. Best guess profit high: (Franchisee Average Gross Revenue * High EBITDAR Margin) - Average Additional Franchisee Expenses = ($855,032 * 0.311747) - $103,504 = $163,050.05. This profit estimate is before interest, taxes, depreciation, and amortization.
Extracted Item 19 Section
Avg. Revenue: $855,032
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Unlock financial performance dataNAF NAF MIDDLE EASTERN GRILL Franchise Analysis
Fast-casual Middle Eastern cuisine is carving a flavorful niche amid shifting diner preferences, and NAF NAF Grill's expansion hints at untapped potential. Item 19 lays bare revenue realities across its units, while a handful of SBA loans signals franchisee financing interest. Yet with terminations in the mix and a still-small network, does this grill's sizzle justify the substantial startup burn?
Item 7 in the 2025 FDD pegs initial investment at $501,000-$818,700, including a $30,000 franchise fee, covering buildout for shawarma stations and falafel prep in Chicago-headquartered spots. Ongoing fees hit 5% royalties, 1% brand fund, and a $500 monthly technology surcharge—higher ongoing costs than some fast-casual peers averaging 5-6% total. Item 19 shines brightly: average gross revenue clocks $855,032, median $812,051 across franchised units, translating to estimated owner profits of $49,150-$163,050 after expenses. Four SBA loans averaging $875,000 underscore lender backing for this range.
System maturity lags giants, with 20 franchised and 21 corporate locations, up 25% from 16 franchised in 2023, and 6 projected new units signaling momentum. Just 1 termination last year points to stability uncommon in food startups. For multi-unit developers eyeing authentic ethnic eats, these metrics suggest solid unit economics in growing markets, but the profit spread warns of location-driven variance—prime for those with urban site savvy over cookie-cutter operators.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How NAF NAF MIDDLE EASTERN GRILL Compares
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
NAF NAF MIDDLE EASTERN GRILL Current | $501K – $819K | $30K | 5.0% | 20 |
| Tropical Smoothie Cafe | $276K – $771K | $35K | 6.0% | 1,650 |
| TROPICAL SMOOTHIE CAFÉ | $300K – $721K | $35K | 6.0% | 1,371 |
| FIREHOUSE SUBS RESTAURANTS (UNIT) | $405K – $1.6M | $20K | 6.0% | 1,249 |
| Zaxby's | $1.4M – $3.8M | $35K | 6.0% | 826 |
| Qdoba | $548K – $1.3M | $40K | 5.0% | 652 |
Fast Casual Average 107 franchises | $529K – $1.2M | $39K | 5.6% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 107 Fast Casual franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for NAF NAF MIDDLE EASTERN GRILL franchisees (2020 – 2021)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
4 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
11 franchisee contacts on file from official FDD filings.
11 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a NAF NAF MIDDLE EASTERN GRILL franchise ranges from $501,000 to $818,700. This includes a franchise fee of $30,000. Ongoing royalty fees are 5.0% of gross sales.
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