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NAF NAF MIDDLE EASTERN GRILL

NAF NAF MIDDLE EASTERN GRILL

NAF NAF Middle Eastern Grill offers franchises for fast-casual restaurants specializing in Middle Eastern cuisine, including shawarma, falafel, hummus, pita, and other food products and beverages. The franchisor, Naf-Naf Franchising LLC, grants rights to operate under the NAF NAF trademarks and brand standards, with options for single-unit or multi-unit development. Their business model targets consumers seeking quick, authentic Middle Eastern dining experiences through a network of franchised locations.

20locations
$501K–$819K
Food & BeverageChicago, ILNaf-Naf Holdings, LLCwww.nafnafgrill.comDisclaimer

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Franchise Costs

Franchise Fee
$30,000
Initial Investment
$501,000 – $818,700
Royalty Rate
5.00%
Brand Fund
1.00%
Fixed Monthly Fees
$500 – $1,000

5% royalty + 1% brand fund + $500/mo technology fee

Financial Performance


Item 19 Financial Performance

Average Gross Revenue
$855,032
Median Gross Revenue
$812,051

Data Based On: Financial performance representations for Net Sales are based on 32 NAF NAF Restaurants (16 affiliate-owned, 16 franchisee-owned) open for at least 52 consecutive weeks in Fiscal Year 2024. EBITDAR data for profit estimation is based on 16 company-owned restaurants open for 52 consecutive weeks in Fiscal Year 2024.

* Franchisee average gross revenue is $855,032 (from Page 3). Company-owned EBITDAR data was used to estimate a profit range for franchisees. The company-owned EBITDAR margin ranged from approximately 18.08% (calculated as lowest company unit EBITDAR $177,072 / lowest company unit Net Sales $979,174) to approximately 31.17% (calculated as highest company unit EBITDAR $484,218 / highest company unit Net Sales $1,553,238) (data from Page 5). Franchisee additional expenses (Royalty, Local Marketing, Brand Fund, Annual Tech Fee) average $103,504 and median $105,472 (from Page 7). Best guess profit low: (Franchisee Average Gross Revenue * Low EBITDAR Margin) - Median Additional Franchisee Expenses = ($855,032 * 0.180838) - $105,472 = $49,150.39. Best guess profit high: (Franchisee Average Gross Revenue * High EBITDAR Margin) - Average Additional Franchisee Expenses = ($855,032 * 0.311747) - $103,504 = $163,050.05. This profit estimate is before interest, taxes, depreciation, and amortization.

Extracted Item 19 Section

Avg. Revenue: $855,032

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NAF NAF MIDDLE EASTERN GRILL Franchise Analysis

Fast-casual Middle Eastern cuisine is carving a flavorful niche amid shifting diner preferences, and NAF NAF Grill's expansion hints at untapped potential. Item 19 lays bare revenue realities across its units, while a handful of SBA loans signals franchisee financing interest. Yet with terminations in the mix and a still-small network, does this grill's sizzle justify the substantial startup burn?

Item 7 in the 2025 FDD pegs initial investment at $501,000-$818,700, including a $30,000 franchise fee, covering buildout for shawarma stations and falafel prep in Chicago-headquartered spots. Ongoing fees hit 5% royalties, 1% brand fund, and a $500 monthly technology surcharge—higher ongoing costs than some fast-casual peers averaging 5-6% total. Item 19 shines brightly: average gross revenue clocks $855,032, median $812,051 across franchised units, translating to estimated owner profits of $49,150-$163,050 after expenses. Four SBA loans averaging $875,000 underscore lender backing for this range.

System maturity lags giants, with 20 franchised and 21 corporate locations, up 25% from 16 franchised in 2023, and 6 projected new units signaling momentum. Just 1 termination last year points to stability uncommon in food startups. For multi-unit developers eyeing authentic ethnic eats, these metrics suggest solid unit economics in growing markets, but the profit spread warns of location-driven variance—prime for those with urban site savvy over cookie-cutter operators.

Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.

How NAF NAF MIDDLE EASTERN GRILL Compares

FranchiseInvestmentFeeRoyaltyLocations
NAF NAF MIDDLE EASTERN GRILL
Current
$501K – $819K$30K5.0%20
Tropical Smoothie Cafe$276K – $771K$35K6.0%1,650
TROPICAL SMOOTHIE CAFÉ$300K – $721K$35K6.0%1,371
FIREHOUSE SUBS RESTAURANTS (UNIT)$405K – $1.6M$20K6.0%1,249
Zaxby's$1.4M – $3.8M$35K6.0%826
Qdoba$548K – $1.3M$40K5.0%652
Fast Casual Average
107 franchises
$529K – $1.2M$39K5.6%

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 107 Fast Casual franchises by location count.

Locations & Growth


Outlet Growth Over Time

Total outlets at end of each year

Geographic Distribution (2024)

Outlets by state across the United States

Top States
1IL
5
2WI
3
3TN
2
4TX
2
5IN
2
6VA
1
7OH
1
8GA
1
9NC
1
10FL
1
11SC
1

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SBA Loan History


Historical SBA 7(a) loan data for NAF NAF MIDDLE EASTERN GRILL franchisees (20202021)

Total Loans
4
Average Loan
$875,000
Total Volume
$3.5M
Default Rate
0.0%

Loans by Year

SBA 7(a) loan activity over time

* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.

4 SBA loans on record

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Franchisee Contacts

11 franchisee contacts on file from official FDD filings.

11 Contacts Available

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Due Diligence


Litigation (Item 3)

Franchisee Cases0
No litigation involving franchisees reported

Bankruptcy (Item 4)

Bankruptcy HistoryNo
No bankruptcy history reported

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations
1
Non-Renewals
0
Reacquired
0
Ceased Ops
0
Transfers
0
Sold to Franchisees
1
Projected New
6

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Frequently Asked Questions

The total initial investment to open a NAF NAF MIDDLE EASTERN GRILL franchise ranges from $501,000 to $818,700. This includes a franchise fee of $30,000. Ongoing royalty fees are 5.0% of gross sales.